Keyword Clustering

Keywords are a massive part of search engine optimization, and that means that you need to focus on them throughout any SEO project. However, when there are thousands of relevant keywords to choose from, it can be hard to find the best keyword for each page or...

Internal Links For SEO

SEO is a complicated field that covers a lot of specific techniques, but many people fall into the habit of only using the most famous. One of the biggest is external links and link building, a process that can be great for boosting your page equity and your overall...

How Do Search Engines Work

Search engines serve as your online gateway. They analyze large amounts of information on a website and decide how effectively it answers a given inquiry.  But, with so much information to sort through, how do search engines actually work? Your material must first be...

Crawl Budget

Crawl budget is an important topic to understand when it comes to search engine optimization. While it is not something related to running your site, it does influence how Google crawls your site – which, in turn, influences where and how your site ranks. But...

SEO vs PPC

While search engine optimization and pay-per-click marketing are both incredibly powerful tools, they are not an ideal solution to every situation. There will often be times when a business owner needs to choose one of the two to prioritize or needs to fall back on...