Let’s have a look at how we helped grow a site in the Home Improvement industry from a total of 149 keywords to 4,859. 

This number represents an increase of 3,261.07%!

home improvement niche

This is considerable growth for a website offering a home improvement service to residential addresses right across the UK. 

  •       Start date: 02/15/2021
  •       Date of last analysis: 08/10/2021

You can see consistent growth over a 6 month period!


The monthly organic traffic escalated from 1,177 to over 2,576. This represents an increase of 218.86%.

We will break down our full link building strategy later…

But let’s first look at the Home Improvement site in a bit more detail.  

A Closer Look At The Site

The site in question is in a competitive niche with the aim to sell a service that offers a home improvement service throughout the UK.  

As well as improving existing pages with SEO optimised content, it was important for our client to get a nice blend of relevant high-quality links. 

The Process: Approach and Analysis

First, we analyse the condition of the website by examining the following data on Ahrefs:

  • Domain rating
  • Organic Traffic
  • Organic Keywords
  • Referring Domains
  • Traffic Value

Our team of experts use this information to put a link plan in place.

Keyword Analysis: Low Hanging Fruits

We evaluated the best-performing pages in terms of organic traffic and the keywords that were already ranking on pages 2 to 3 or positions 4 to 10 on page one for Home improvement related terms. 

After that, we determine if there is good traffic potential for the keywords we spotted. 

If it is achievable for our clients, we will include them in our list.

SERP Analysis

We carried out a comparison between our client’s website and its organic competitors in the fitness niche.

Once we know what content and pages we can optimize, we narrow down the options and analyse the searchers’ intent behind the queries for the particular set of keywords already identified.

Anchor Text Diversity and Keyword Variations

We paid special attention to the anchors used, focusing on achieving a natural and balanced anchor text profile and replicating the anchor ratios that the highest-ranking competitors have in the home improvement industry.  

The Results

The traffic value flew from $932 to $5,644. 

That is an increase of 605.58%!


According to this, we can assume that our client has already recovered a good portion of the money invested on link building.

By comparing the numbers at the beginning, when we started building the links, and at the end, you can see the continual growth. 

Final Thoughts

The bespoke link building packages we offer can provide an unbelievable ROI. 

And all this in such a short space of time!

How fast you grow will all depend on how much you are willing to invest in your site. 

Sometimes it is better to start off small and work up to larger orders once you start to see the needle moving.