It is a well-known fact that Google is constantly tweaking its SEO algorithm. Over the span of a single year, they usually make somewhere in the region of 500 modifications to their algorithms! Most of these changes are very small, but they all add up to have a significant cumulative effect on your inbound marketing plan.

SEO ranking variables have evolved dramatically over the years. Search engine optimization tactics that worked even five years ago are no longer effective, even if your core web vitals look similar.

SEO is the process of optimizing your content so that it appears more frequently in search results. With so many changes to deal with, it is easy to overlook anything. And if you make a mistake with SEO, your content may as well be invisible.

However, if you do it correctly, you may reap the rewards of higher visitors, which leads to more conversions, better lead generation, and increased sales.

That is why we have put together this collection of our top SEO tips on how to make sure your website performs as well as possible in the SERP rankings. 

Some of these SEO tips focus on user experience, some are SEO tips on meta description management, and other SEO tips cover other areas. What unites all of them, though, is that they are all small tweaks that you can combine to help you rank better in your chosen field. 

So read on below to find out more about our top tips for SEO improvement and inbound marketing!

What is SEO?

SEO is an abbreviation for search engine optimization. SEO practitioners optimize websites, website pages, and content in order to rank better in search engines such as Google.

SEO is a collection of strategies that aim to increase the visibility, placement, and usability of various forms of content in organic search results. Website pages, video content, photos, local company listings, and other assets can all be included in this content.

Because organic search is the most popular way for people to discover and access online material, implementing SEO best practices is critical for ensuring that the digital content you create is found and read by the public, improving your website’s organic traffic.

To understand how SEO works, you must first understand how search engines function. Crawlers (also known as spiders or bots) are used by search engines to collect information from the internet and create large databases known as “indices.” 

Crawlers start with a well-known website page and then follow links from that page to other pages elsewhere on the internet.

The more links a search tool like Google discovers leading from a specific type of content to a specific resource, the more convinced the algorithm is that the linked-to resource is relevant to specific search queries. 

When individuals make certain inquiries, the search engines conclude that this content deserves to be ranked highly.

On-page SEO, off-page SEO, and technical SEO are the three primary areas of SEO that work together to help search engines locate, crawl, index, comprehend, and rank your material, and our tips will cover all of these areas.

The conventional organic results on Google are the best known, consisting of links to website pages ordered in a certain way based on Google’s algorithms.

Previously, Google would typically produce a page of 10 organic results for each query, but this number can now vary greatly, and the number of results can vary based on whether the user searching is doing so on a desktop computer, mobile phone, or another device.

Optimizing your search results is essential for ensuring that customers can actually find your website. For this, we have put together a collection of our top tips for SEO.

1. Never Get Distracted From User Experience

It is critical not to underestimate the significance of user experience signals in search engine rankings. Google explicitly admits that RankBrain is currently their third most significant ranking factor and that significance is expected to continue and, in all likelihood, grow in 2024.

If you are not sure what RankBrain is, you are not alone; it is not something that most SEO specialists understand all that well. RankBrain is a machine learning algorithm that assists Google in determining how sites should appear in search results.

RankBrain basically observes how people interact with search results and ranks them accordingly. If people click on a result and quickly leave the site, the site’s rating will suffer. 

Conversely, if users click on links to your site and then stay there, spending a lot of time on the site, the ranking will climb correspondingly.

Medium tail keywords are a good focus here. If you can optimize your page to be a great resource for a medium tail keyword, RankBrain will usually rank your page well for that keyword and a large number of relevant keywords that are related to it, giving you great results with minimal effort.

2. Pay Attention to the SERPs

Despite the fact that an algorithm determines exactly where every site is placed on a search engine’s results page (SERPs), the system rewards web publishers that provide the best content available on the internet.

As a result, it is vital to properly understand search intent. To do so, we examine a keyword’s SERP to discover the issues users are attempting to address while looking for this query.

Tools provide us with a wealth of information. However, this information is frequently based on faulty data sets with outdated information, biased data, or just a fragmented or incomplete picture of the situation. 

SEOs should mix insights from their tools with real-time hints from the SERPs. When you set out to target a new keyword, refresh some material, or diagnose a page or area of your site with unsatisfactory traffic, take a look at which pages are showing up for the main search queries on Google at the moment.

Depending on your goal, you should consider paying attention to search features, the type of content ranking (product pages, listicles, tutorials, etc.), and the website’s ranking (databases, companies, media outlet sites, directories, etc.). 

How far down the results page does the first actual organic result appear, and how does your own page appear (title, meta description, date, jump links, schema, etc.)?

When conducting these kinds of searches, remember to make use of an incognito window, delete your cache, cookies, and history often, and run all of your searches on both a desktop and a phone to guarantee the data you are obtaining is as fair as possible.

3. Try a SERP Overlap Test

Some SEOs prefer to do a SERP overlap test when checking the SERPs. This basic test may be used to check whether it is a good idea to address two or more inquiries with a single piece of content.

You may be wondering what a SERP overlap test is. It is a straightforward procedure that any SEO can master.

First, conduct a short search for Keyword A in an incognito browser window, followed by a secondary search for Keyword B.

If the SERPs differ (for example, the top-ranking sites differ, or the first result for Keyword A is somewhere further down the results page for Keyword B), Google considers both queries to be independent searches with different intent. If the SERPs are very overlapping, you can regard them as the same query.

4. Posts that Nearly Rank High are the Easiest Boost

Looking for pieces that almost rank high and rewriting them is one of the simplest strategies to enhance your rankings. 

In Google Analytics, go to Acquisition » Search Console » Queries and set up an advanced filter to show you the search phrases for which your average position is greater than 10. 

These are the pages on your site that appear on the second page of search results: not bad, but plenty of room for improvement. So what you are going to want to do is improve them.

Give those articles a makeover now. Add more detail, more information, images, data, statistics, and full bylines for your writers. You do not need to write whole new pages; you just need to edit the pages that are already pretty good and make them perfect.

If you prioritize quality, you are more likely to automatically increase length and key usage. Concentrate on making these pages the best they can be on every level. 

Pay attention to relevant subtopics as you rewrite, which are displayed on the search results pages in the “people also ask” part and at the bottom of the page in the “related searches” area.

If you incorporate this checking and makeover process into your regular content auditing habits, you can ensure that none of the pages on your site are letting you down. This is a great way to get ahead of your competition without having to write huge amounts of new content.

5. Featured Snippets: Yes, They’re Worth It

A highlighted snippet appears in around 11% of search results. These are the results that appear on search results pages after Google ads results but before ranking results. 

They are generally displayed with an image, table, or video, which makes them stand out even more and puts them in a better position to steal clicks from even the best-rated results. That makes them worth getting, as they essentially rank 0 on the SERP rankings.

Search engines make use of featured snippets to display a response to a query immediately on the SERP, eliminating the need for a user to navigate to another page to get the solution. 

As you might expect, featured snippets have an influence on organic search results, which is why it is critical to rank with as many featured snippets as possible.

Create posts that answer particular queries that people may have in order to get those answers included as a featured snippet. Your featured snippet’s content must be directly relevant to the term a user searches for. 

This means you can’t answer the query “What is the best recipe for soup?” with irrelevant information since the search engine’s algorithm is smart enough to recognize correlations between the keyword phrases and descriptions you provide.

Furthermore, your blog content should be arranged and designed in such a way that means that Google can tell you have answered a query. For example, you might use a particular code to make your featured snippet stand out on the website.

Targeting highlighted snippets with regularly formatted parts has taken some of the guessing out of ranking for featured snippets, but not all of it.

Clean and consistent code is important in winning that coveted featured snippet spot, but it is not the only criterion. It is unclear what the precise criteria for selecting excerpts are, although clarity and formatting are certainly important.

6. Cut the Fluff

One of the best SEO strategies is to prioritize quality over quantity: having a huge number of indexed pages does not always mean that your site will receive a higher volume of organic traffic. 

Instead, you should make sure that the pages you have on your site are all pulling their weight and that all actually are adding value to your web presence.

Consider ‘pruning’ content after it has grown for a long time. Some material will fail to work as planned when websites develop and scale. As that pile grows, it might have a negative impact on the speed and performance of the rest of your site. 

Do an audit on all of your content, and then be prepared to unpublish any pages that are not generating a particular amount of traffic, backlinks, or conversions.

It is worth putting in the effort to remove shallow blog articles with low word counts or superficial information and instead focus on important content that is actually engaging and makes each visitor want to read the entire piece. Remove the filler content and make every single post count.

7. Video Marketing is your Secret Weapon

Although video marketing may be a big source of traffic, some marketers continue to overlook its potential. As a result, there is less competition in the video field than in most other areas of SEO. You can capitalize on this and fill a gap in the market.

Because of the lack of attention most marketers pay to video, there is a lot of untapped potential in video content, which is wonderful for SEO and user engagement. 

Your consumers may well be eager and willing to watch a 1-minute video clip, but they might not have the patience to read your 100-word blog post.

Online video is massive and will only grow in popularity. Even with all of the video content presently available, a sizable proportion of consumers indicate they want even more!

To keep older videos searchable and relevant, update the title and description. Optimize the audio and video quality, as well as the visuals and pictures in the video clip.

It is worth being careful with video materials. We all remember when Facebook faked their video stats, causing thousands of websites to pivot fully to video and essentially destroying their hard-earned success in the written space. 

Do not completely change tack here: what you need to be doing is incorporating some well-chosen video into your existing content marketing strategy, not replacing the whole thing with video material.

8. Don’t Forget On Page SEO

On-page SEO is the practice of optimizing a website page with front and back-end components to help you rank better in search engines. The copy-oriented aspects, including high-quality content, page titles, headers, meta descriptions, and picture alt-text, are crucial.

To increase your SERP ranks, you should concentrate on generating optimized page copy. What you write should contain the target keyword, be contextually related to that keyword, and address any queries your users may have. 

What you are trying to do here is to show search engines that you have answered every question a user could have concerning a query. Your core web vitals report should show you which of your pages are most in need of optimization.

9. Maximize User Engagement with your Content

Pages should be designed to promote engagement. Bear this in mind at every stage of your content marketing process, from updating old content to writing new content. 

This is because you are writing for real human readers who need to be engaged and interested in order to actually stay on your web page. 

You need to make sure you make your site interesting and responsive, with quality content that people find engaging and want to interact with.

Make an effort to make your information easy to read. Content that makes use of whitespace, headers, brief paragraphs, and relevant pictures makes the page simpler to read and extends the user’s time on the page.

Providing relevant internal links that address a reader’s issue is an excellent strategy to keep visitors on your site and engaged. This may typically drastically reduce bounce rates and drive people deeper into your site.

Use LSI keywords and respond to any further queries that users may have after seeing the article. Offering merely the specific things that a user is searching for for is no longer sufficient. 

Pages must include any additional information that a user may require in order to prevent them from immediately leaving the page and searching for a different query. You want to lead them down an information rabbit hole. 

Providing more information can help you to keep the user on your site for longer and signal to search engines that the page’s content is not just satisfying the search query but also adding value that other pieces of material may not.

If you can, it is worth putting in the effort to provide numerous ways for people to consume the material. Include photos, infographics, videos, and text in your presentation. 

This will pique the readers’ interest and keep them interested in the topic. Multimedia is an engaging format and should be considered a valuable part of your SEO strategy.

10. Spread your Keyword Focus Between High Volume and Low Volume Keywords

Keyword research is a vital part of any SEO strategy, and finding the keywords on which to focus your content marketing efforts is a solid foundation on which to build high-quality content. 

But when you choose your keywords, you need to make sure you are targeting a mix of high volume, high competition keywords, and low volume keywords where you can more easily dominate the SERPs.

When developing an organic search strategy, it is critical to target keywords that cover the complete buyer’s journey, including a mix of high and low-volume terms. It is critical to be imaginative when targeting high-volume keywords, but low-volume, long-tail keywords can be easier to write for.

Because the audience starts broad and becomes more specific the further down the sales funnel you go, broad, early-interest keywords tend to be more popular, whereas later-interest or even purchase-ready phrases tend to be less popular. 

As a result, do not be afraid to target low-volume long-tail keywords if they have a greater chance of converting traffic into leads or sales.

11. Mobile-First Indexing is Important

“Mobile-first indexing” essentially means that search engines like Google now consider your site’s mobile version to be the primary version of your site. 

This means that it is more important for your site to be responsive and fast on a mobile device than it is for the desktop version to have all sorts of fancy features.

If you do not have a mobile website, your desktop site will be indexed instead. However, if your site is not mobile-friendly, your rankings may suffer; keep in mind that user experience is critical. You are going to need to make sure that your page speed is as high as possible, with the shortest possible load times. 

Keep your website’s content designed for web browsers rather than filling it with website pages that need to be zoomed in on or read in landscape view to fully understand them.

If your mobile site presently uses a “m.” URL, such as “,” Google suggests upgrading to a completely responsive site. This is because Google presently only annotates m-dot URLs rather than indexing them. 

By switching to a responsive site, Google can simply update the annotations to indicate that the responsive site is now mobile-friendly, saving time.

12. Consolidate Redundant or Fragmented Content

During a site audit, you may discover many pages with similar information. If this occurs, you might think about condensing website pages with redirects or canonical tags.

Nobody wants numerous pieces of website content that all have the same function since it might end up with these pages cannibalizing each other’s potential traffic, driving all of them down the SERPs. 

To address this, redirect low-performing pages to a page on your site that contains related information. This will focus all of that fragmented traffic into a single page, bumping it up the SERPs much more effectively.

If you have identical copies, you may also add a canonical tag from the duplicate to the core page, which leaves the duplicate accessible but instructs Google to favor the core page when ranking your website. 

When selecting whether to canonicalize or redirect, employ caution because these are sophisticated and sensitive operations.

13. Focus on Building Page Authority

Page authority is one of the ranking criteria used by Google and other search engines. For example, if you have a well-established blog with a great reputation as a prominent expert in your field, your pages would most likely rank better than those on a newer site.

Given this, it is critical to establish your brand and authority inside your area. Google’s E-E-A-T structure is an excellent technique to establish this level of authority. The letters E-E-A-T stand for Experience, Expertise, Authority, and Trustworthiness.

Experience refers to having practical and personal experience with a topic or subject matter that you write about or put on your blog. 

Expertise means that you have formal training, personal expertise, or even verified credentials in the topic or information you write about or put on your website.

Authoritativeness refers to your capacity to be perceived as an expert on the topic or stuff you write about or publish on your website. 

Trustworthiness means that the material on your website is reliable, genuine, and true. This final factor is essentially the sum of the preceding three criteria: E+E+A=T.

Regular blogging, guest writing on other sites, and simply being an active presence in your niche are all effective strategies to establish your reputation.

You may also write about tangential subjects that your consumers may be interested in. This ensures that you constantly supply them with the most relevant information, keeping you as their go-to source while signaling to search engines that you write extensively about your niche.

All of these techniques will offer your website authority, and each one tells search engines that your domain is important. 

Search engines understand that users want trustworthy and reliable websites, so they will be more likely to boost your position on the SERPs if your entire site shows a high level of trustworthiness.

14. Make Use of Pillar and Cluster Content Structuring

Your web pages containing content on any given topic will only rank well on the SERPs if Google believes they are extremely relevant to a search query. One of the most effective strategies to achieve subject relevance is to create content based on a structure known as “content clusters” or “pillar and cluster” pages.

A pillar page and a number of related content clusters comprise a content cluster. This structure is used by the majority of successful websites as part of their keyword strategy.

The pillar page is the foundation of the content cluster and is focused on the primary keyword you are aiming to rank for. It is a long-form piece that covers a topic in depth in order to demonstrate authority and relevance on the topic.

Cluster content refers to shorter articles that focus on a specific topic connected in some way to the primary keyword. Cluster content usually takes the form of short articles, blogs, or tutorials that contain links back to the central pillar page.

These supplementary blog posts should aim to target long-tail keywords rather than shorter-tail keywords. This shows search engines that you are an expert on every part of the topic, with the primary keyword covered by the pillar page and additional long tail phrases explored by the cluster.

The pillar cluster approach arranges your site’s content around a chosen subject and target keywords through the process of internal linking. 

This enables search engines to quickly crawl through and categorize all of your content on a given topic, which has the effect of making it much easier for you to rank well for that search keyword. Investing in long-term traffic like this can help you to rank higher in search engines.

15. Optimize and Compress your Media Files

Although compressing multimedia assets may not appear to be a top priority for your SEO strategy, it should be. Your video, picture, and gif file sizes have a direct impact on your site’s page load speed, which is one of the top ten ranking considerations.

The larger the file size of a picture, the longer it takes your web browser to load that image, increasing the overall loading time of your website. The longer it takes for your website to load, the more probable it is that Google will punish you.

Compression reduces the image’s resolution and, as a result, file size by blending similarly colored pixels into single pixels. These modifications are imperceptible to the naked eye but have a huge effect on your site speed. 

Compression has no negative impact on your audience but a positive impact on your page load speed, so there is no downside to this simple SEO boosting method to help with your page speed.

16. Your URL Structure is Central to Your Brand

Your URI and URL are how people find you.

To recap, URI stands for Uniform Resource Identifier and is used to identify a resource, whereas URL provides information on how to find a resource. 

A URI, for example, is the name of your website, but a URL is the address of your web page. A website name just identifies your site, but a web address tells people where to discover your work.

URLs, which are a subset of URIs, should be changed as rarely as possible. If you absolutely have to change your URL for some reason, make a note of it in the same way you would when you detect traffic abnormalities.

URLs should also be optimized using SEO methods. Search engines look at keywords in your site’s URL the same way they look at keywords on a page.

Are you heavily using dynamic URLs that rely on page numbers on your website? Replace them with static URLs if this is the case. The number at the end of a numerical URL identifies that specific post, but it is not helpful to your SEO strategy.

To fix this, go to your site’s backend and enable static URLs, which will allow you to include important keywords in your site’s address. Static URLs enable you to replace that number with something more descriptive.

17. Take Advantage of CTA Opportunities

CTAs, which stand for Calls To Action, are very important for driving engagement and conversion for your website. 

Optimizing your page to rank in search engines is useless unless your pages are geared to convert visitors. Use calls-to-action with content offers related to page content and the different phases of the buyer’s journey to increase conversion opportunities.

Every page on your site is a conversion opportunity, and so every page on your site should feature a CTA that corresponds to visitor search intent. 

CTAs are engaging to visitors because they give additional insight and instructional material, and you may presume that page visitors are looking to learn or purchase something.

18. Image Alt Text Matters

Search engine crawlers cannot interpret images on your site unless they include alt text descriptions. 

As a result of this, providing these meta description captions for your images is critical for SEO since bots will penalize you if they can’t easily read what is on your web pages. Image alt text can also help your site pages rank in image-based SERPs, which are also driven by meta-description information.

Additionally, alt text is a great approach for developing an accessible website. When converting screen components, screen readers can read alt text, ensuring that all of your site users have a uniform experience of your content, regardless of whether or not they can see the images directly.

All alt-text should be descriptive, related to the page content, and brief. Each image’s alt text should contain a concise description of the image. Limit yourself to 125 characters. Although meta descriptions and alt text are not visible to human users, they are extremely important to search engine crawlers.

19. Do Regular SEO Audits

A content audit is the process of collecting a list of all the content assets on your website and checking over each one to see if it is meeting your expectations. 

It is a means of keeping track of the content you have created, identifying which assets need to be enhanced, and deciding which topics should be tackled next.

A content audit may be as straightforward or as complex as you like. You have the option of auditing your whole site, just part of it, or even just a single page or category. All types of audits can provide value and give information.

A content audit for your website might increase traffic and improve the reader experience. SEO content audits help you identify areas of your website that are not properly optimized for search engine ranking.

For example, you may already be providing meta descriptions to your blog posts as part of your existing content strategy, but if this has not always been the case, a content audit may help you discover which articles need to be changed.

Content audits can also help you find new SEO opportunities for your website. Including keywords in your site’s headlines informs search engines about what your website page is about, allowing them to promote you to more relevant search visitors.

You should also do a technical audit on a regular schedule. When a search bot crawls your site for the purpose of indexing it, it needs to know what it is looking at. This applies to both the content and the layout of your website. 

Because contextual links are difficult to identify, unorganized websites are difficult to index, and as a result, these pages will not rank in SERPs. This means you should manage your meta tags, external links, internal links, core web vitals, and more.

Because of the needs of Google search bots, the technical setup of your site is a vital component of SEO. It is a good idea to try regularly performing a technical assessment of your web pages to avoid bot hits.

20. Take Keyword Research Seriously

Before you start to implement your SEO strategy, you should do keyword research to decide which keywords you and your business should focus on. 

Keep in mind that as more companies utilize SEO and content marketing, the competition for search engine rankings has increased, so it can be tricky to find keyword opportunities that are not already busy.

Use keyword research to work out what the best target keywords are. That does not necessarily mean the most popular target keyword: it could be the one you have the best chance of absolutely dominating. 

You absolutely want to rank for relevant keywords, but you do not want to compete with every other brand in your industry. It is critical to have a specialty and use keywords carefully and with thought for every piece of content in your blog posts.

Another great strategy for increasing the performance of your SEO campaign is to do a target keyword gap analysis. Examine your field and try to identify some of your most successful competitors.

Use your preferred SEO tools to identify keywords for which your competitors rank, but you do not. Create relevant content around these keywords or alter old articles, blogs, or other web content to include them. You can use keywords to fill gaps very easily.

What you are attempting to do here is make sure that your rivals are not exploiting holes in your material to gain an advantage over you. By filling those gaps, you may put yourself on an equal playing field with your competition in terms of search results and website traffic.

21. Always Double Check your Data

To be properly successful with your SEO plan, you must track common data metrics such as conversion rate, bounce rate, organic traffic growth, and keyword ranks.

Growing your organic traffic takes a long time, but it also requires cooperation, data exchange, and collaboration. Always have more than one source of data to aid you while undertaking keyword research, traffic analysis, or any other performance-related audit.

If you see a decline in traffic when you check your content management system, visit Google Search Console to determine which sites were affected. Use a rankings tracker if the fall is limited to a few pages or articles. 

Any time you are working with a data point in your core web vitals or elsewhere, check it in another tool to find out more about what you are dealing with. The better your diagnostics, the better your responses are likely to be.

If two different sources of data say different things, add a third data source to your tool. This will show which of your first two is wrong, giving you more reliable pools of data.

22. Link Building Still Matters, but it’s Not the Only Important Thing

The quantity and quality of links pointing to your website are two of the most essential Google ranking factors. The more external links you have from trustworthy sites with high Domain Authority, the faster your own Domain Authority will improve.

The higher your domain authority, the higher your ranking in Google search results and the greater the amount of traffic you receive, on top of all the advantages of any traffic directed to your site through the link itself.

Writing guest posts can help you in increasing traffic to your website. Guest blogging shows your community participation while also directing people back to your website. Referral traffic from guest blogs may be quite valuable.

A guest post is a simple concept: it is just an article you write for another website that includes a link back to your own. 

This is a highly efficient approach to develop backlinks and enhance your site’s ranking in the eyes of the Google algorithm while also naturally bringing your name in front of a larger audience. 

This generates beneficial link juice and can bring you more traffic via those links embedded into the articles.

Reaching out to sites with a lot of broken links and contacting the website owners is a good way to get more links to your own content. Website owners do not want broken links on their sites, and links to your relevant information pages might fill that gap, benefiting you both.

Link building is an important way to rise up the Google search results, but domain authority is not the only ranking factor, and you need to be careful when engaging in link building. 

Lots of links from high-quality sites are good for your own website, but the flipside of link building is that attracting a significant number of spammy links might result in substantial penalties.

22. Keep an Eye on your Backlink Diversity

Link diversity is a term that refers to a broad approach to obtaining backlinks. This means that you should focus on obtaining inbound links from a range of types of websites with different types of content. Link diversity also means obtaining links from a wide variety of domains, such as .gov, .com, .org, and so on.

Link diversity requires using a variety of anchor text in links as well as different forms of connections, such as “do follow” and “no follow” links.

A higher amount of brand name anchor text can compensate for an overabundance of keyword-optimized anchor text. This is referred to as an anchor text ratio. This metric compares the quantity of keyword-optimized anchor text to non-optimized anchor text.

If all your backlinks are from a single type of website, it will look suspicious and artificial to Google, and you will run the risk of being penalized so that when people search Google for relevant information, your page will not even be shown in the results. 

For your SEO efforts to be worth anything at all to Google search, you need to ensure that you do not risk taking penalties.


The world of SEO is a complex one, driven by the whims of the ever-changing Google search algorithm, and staying on top of all of the updates can be exhausting. If you follow our tips above, we can’t guarantee success, of course, but you will be well placed for your next blog post to rise up the rankings for relevant searches.

Each of our top tips above will probably only have a small impact on your rankings, but if you get started quickly and combine a few of them for each type of content on your website, you could be able to get multiple pages right up at the top of the SERPs.

In order to really succeed at SEO, you need to look at the big picture and incorporate every strategy you can, from long tail keywords to external links to meta description management. 

Every blog post on your site, or every social media share CTA, needs to be composed with as many different ranking factors in mind as possible. 

If you are not seeing the results you want, check the Google search console to make sure you have done all you can, and then just give it time. As the social media shares grow and the backlinks develop, any well-optimized blog post can become a success.