Pillar Content

Pillar content is a concept that has existed for quite a long time in the content marketing world but still tends to get overlooked by a lot of businesses. While it is not talked about very often, the idea behind the content pillar strategy can be a surprisingly...

Keyword Optimization

You may have questioned, as part of your content strategy, if there is a more straightforward way to rank higher without the hours and hours of effort and outreach involved in obtaining backlinks, writing thousands of words of content, or engaging in manipulative...

Content Map

When a user visits your site, there is no guarantee that they are going to jump right into a purchase. Maybe they are there to look at products, or explore your blog content, or just stumbled onto your site through sheer coincidence and need to be convinced to look...

Keyword Cannibalization

Keywords can be a deceptively complex thing to manage. While giving all the pages on your website some relevant keywords can sound very easy, you are at a real risk of keyword cannibalization – which can backfire on your attempts to rank higher in search...

Keyword Clustering

Keywords are a massive part of search engine optimization, and that means that you need to focus on them throughout any SEO project. However, when there are thousands of relevant keywords to choose from, it can be hard to find the best keyword for each page or...

What are Featured Snippets

Getting your domain to appear at the top of Google search results can be a difficult process, but one that offers a lot of benefits when done well. There are various ways that you can work on increasing your ranking position in search results, ensuring more people see...