Link building is one of the most important parts of search engine optimization for websites these days.
This is a process of gaining high authority links to and from leading websites in your niche to show domain authority and relevance.
Domain authority and relevance are two major factors that are considered by Google and similar platforms when it comes to ranking their search results.
Search engines understand that their purpose is to provide the best links to users based on specific factors, and link building is a way to show you are one to be recommended.
Developing a connection with high authority sites is an ongoing process but one that can offer lasting results in terms of SEO.
With these connections, you are not only sharing an audience and gaining online traffic from this, but you will also rank higher on results pages to reach more people organically.
Link building is a process that should not be rushed, especially if you are looking to connect with high domain authority websites which will garner the best results.
In this guide, we are sharing everything you need to know about high-quality link building and how you can connect with high domain authority sites to improve your search engine ranking.
What Are Backlinks?
Before we can go on to explain how you can develop a link building strategy and connect with high domain authority websites, you first need to understand the basics.
In terms of link building, it is vital that you work to get both links pointing to other websites as well as links pointing to your own.
The links pointing to your own website are known as your backlink profile, and to ensure you get the best results, you only want to focus on high-quality backlinks.
A backlink is a way of connecting one website to another, and it is a very valuable tool in terms of SEO.
Generally speaking, the more links you have direct people to your main site, the better you will appear in terms of your domain authority score. However, as with many things related to SEO, it is not this simple, as not all backlinks are made equal.
Your link juice, which is the source of your link building campaign, should be made of inbound links that come from high domain authority websites.
These sites are those that are considered to be reliable and relevant by Google and other search engines, and because of this, they rank highly in search results.
In most cases, a high authority backlink that comes from this kind of high domain authority website is going to be more valuable than any other dofollow links you generate.
It can be easy to get carried away when developing your backlink profile because backlinks are a form of currency on the internet.
Search engine spiders seek out website links when indexing results and use these to determine relevant sites, but websites with too many will not get the results they want.
You may be tempted to create backlinks with any old website in a bid to get your rankings up, but this may cause more harm than good.
Building backlinks is a long process, especially when you are only considering high domain authority websites to connect with, but this is what leads to lasting results.
What Are High Authority Backlinks?
As we have mentioned, backlinks are a form of currency on the internet, and they can be very useful in terms of search engine optimization when used correctly.
To get the best results from link building, you only want to rely on high domain authority backlinks which are dofollow backlinks from high authority website owners.
Domain authority DA is a factor used by search engines to determine the ranking of results.
High DA sites are those which usually have a high volume of high-quality backlinks leading to their content and have a good reputation within the industry because of this.
High domain authority sites are those which can offer a lot of value to users and may have been around for a long time.
Authoritative websites are those that have a high domain rating of 70 or more.
A high authority backlink is a connection to your website from one of these high authority websites, showing your good standing with the best in the business. This, in turn, will give search engines the idea that your website is also a good result and should be ranked highly in results.
The higher you rank on the results page of Google, the more traffic you will get.
High DA websites are those that rank the highest on search pages and therefore get the most search traffic.
Institutions such as Business Insider, for example, are commonly shown as high authority sites, and being able to get dofollow backlinks from these can be incredibly useful for your content strategy.
To get higher rankings and, therefore, more visibility in key areas online, you want to get as many high authority backlinks as possible. There are many websites you can work with that have a high DA rating in the same subject as you and can help you reach your goals in terms of traffic and revenue.
How To Get High Authority Backlinks
There are several ways you can go about generating high domain authority backlinks, but it is important to understand that work may be needed on your own website first.
Before you can connect with a high DA website, you first need to put your best foot forward. There are many aspects of SEO that you can work towards while you connect with any other relevant and high authority web page.
Link building is a form of off-site SEO because it relies on other sites to increase rankings.
During this time, or before connecting with a high authority site, you can begin to work on on-site SEO to generate higher rankings. A great example of on-site SEO is to create content that is engaging and relevant to your desired audience.
Not only does having good content improve your own ranking, but it also gives you something to work on when it comes to getting high DA backlinks from other websites.
While you aim to rank higher by using high domain authority backlinks, you should not neglect the work you can do on your own site to increase page authority in other ways too.
In terms of high authority backlinks, there are several ways you can go about developing them for SEO:
- Guest Posts
Guest posting is perhaps the most common and most effective way to generate high DA backlinks.
For guest posts to work, you do need to offer good content on your website, which is why on-site SEO should not be ignored during this time. But guest posting is a way of providing content for other websites in return for a high domain authority backlink.
You will create a guest post for the website with good domain authority, and in return, they will link back to your website, sharing not only an audience but also working to improve your ranking.
While guest posting can be done with any site, it is always best to aim for those with a high DA. While it may be harder to get the right connections quickly, waiting out for the high DA websites will offer better results than a guest post on a site with low domain authority could ever provide.
This means aiming for websites such as Web 2.0 sites, Google sites, and professional publications.
By working on your own content in the meantime and making sure you have blog posts of quality on your site, you have something to use during your pitch for a guest post.
Whenever you publish content, you also want to ensure you follow up comments because this could also lead to a connection with another website and the generation of high DA backlinks in the future.
In a bid to get the high DA backlink that you desire, you need to perfect your guest post pitch and ensure it is concise, informative, and engaging.
In your pitch, you want to showcase the value you can offer the high domain authority website in what you can write for them while also acknowledging the help it will be for your website.
It is important to remember that the websites that can offer high authority links are likely to be pitched at for guest posts hundreds of times a day, so make sure yours stands out.
- Link Exchanges
There is a smart way to take advantage of link exchanges in terms of improving your SEO.
It is important to note that when using link exchanges to gain high authority backlinks, you do not want to use them excessively like you might with any other technique. This is because these exchanges are used by all kinds of websites and those which have varying domain authority DA.
With link exchanges, you can connect with SEO teams and marketers who may be able to offer you high authority backlinks in exchange for an inbound link on your site.
Usually, these exchanges are used by SEO teams and marketers who understand the value a high DA backlink can hold and will therefore be willing to help as long as you can help them in return.
With a relevant website and a similar audience, you may find it easier to generate links on these platforms.
You may also find it easier to get high DA backlinks in specific niches or with local SEO compared to wider fields where the competition is higher.
Based on the negotiations, you may be able to connect with affiliate websites or those that you were already planning on guest posting with.
HARO stands for Help A Reporter Out and is commonly used on social media by journalists who are looking for sources.
This can be a good tool to develop high domain authority backlinks, as you may be connected with reporters for major publications with high DA.
Much like with guest posts, the key to getting high DA backlinks is to develop a successful pitch and send it out to as many relevant requests as possible.
However, in terms of HARO requests, you want to avoid connecting with anonymous users, as you may not be able to determine authority and ensure you remain in your niche.
You will only be chosen to participate and, therefore, could gain high domain authority backlinks if you have something to offer, so choose wisely.
With your connection to journalists this way, nofollow links may be used. Unlike dofollow links, these cannot be seen by search engine bots and will not contribute to your search ranking.
This does not mean that there is no value in nofollow links, as these kinds of backlinks can still generate traffic but do not actively contribute to SEO.
To partake in HARO requests, you can make a free account on social media platforms like Twitter and set alerts to ensure you do not miss out.
On a similar note, you may be able to make connections with high authority publications through PR.
PR is a fairly difficult way to try generating backlinks as it requires a good relationship with journalists and a tight pitch, but it should not be ignored completely.
If you have your sights set on a particular high DA publication or website, then PR may be the best way for you to develop links.
Top High DA Backlinks
There are some third-party tools and backlink sites that you can use to generate off-site SEO.
While it can take time and skill to generate a complete link profile with high DA sites, there are some tools you can use in the meantime. Google Sites is a great place to start if you are wanting to increase your website rankings, and it is completely free to use.
This platform has a high DA rating and can be used to build separate websites for your business for branding purposes, and this link can be used in exchanges with other platforms.
There are ways to manually generate high DA backlinks, such as building connections with other websites in your niche and creating quality content, but it is important to recognize useful tools as well.
While each search engine has unique specifications in terms of how websites are ranked, most of them follow the same pattern, which makes it easy for website owners to see where their focus is required.
In terms of link building, it is important to connect with high-quality websites and those that have a high domain authority in your niche if you want to perform well.
As we have mentioned, these connections may be harder to generate, but they will provide the best results for your work.
Links can be a valuable form of currency online and can be a significant part of your SEO strategy.
Backlinks are a way of connecting with other websites and getting them to direct audiences back to you. A backlink is used to connect a site back to your own page or content, sharing the audience and contributing to your social media ranking by sharing domain authority.
Not all backlinks are made equal, and it is important for website owners to carefully consider the other platforms they want to work with when it comes to sharing URLs.
For links to be a successful element of SEO, they need to be shared with high domain authority websites which are those that have a good reputation with platforms like Google.
There are several main ways you can generate backlinks, but it is important to note that high authority backlinks may require more work to generate than lower quality ones.
However, with a diverse and quality link profile, you can expect to see your website rank higher on results pages and therefore reach more people.
Scott Calland is a highly regarded content specialist with an English Degree. He has a passion for creating compelling content as a UK journalist that engages, informs, and entertains readers. With over 10 years of experience in creating news publications as a reporter, Scott has developed a keen eye for detail and a deep understanding of how to craft content that resonates with audiences. Working closely with data analysts Scott’s research on topics is unrivalled for latest news updates.
Scott is also an investor in Searcharoo.