Who says SEO is dead? It’s alive and has never been dead! Well, if you haven’t ventured into it yet, a quick keyword search will show just how far behind your business website is compared to your competitors—you won’t find your page ranking. Imagine thousands of users searching for keywords that could potentially bring visitors to your business, and you’ve done nothing. It hurts, right? That’s where Searcharoo steps in, helping large and small companies across various industries increase their organic visitors and generate more revenue.
For this case study, a home service energy solutions website entrusted us with developing and implementing an SEO strategy. Below are the results:
We began managing the website in June 2023, when it drew a respectable 18,000 to 25,000 monthly visits. While these figures were decent, there was still room for significant growth. Since taking over, we’ve significantly enhanced its online presence, ensuring traffic stays within our initial figures. As we continue to refine the site’s SEO throughout 2024, the results have been impressive: traffic now consistently exceeds 100,000 visits per month and continues to rise.
So, how did we achieve such a significant increase in traffic?
Let’s examine the initial metrics from June 2023 and compare them to the current metrics as of October 2024, as shown in the image below.
Before
After
(Please refer to the green text in the image for the changes we implemented on the website.)
As you can see, the overall metrics have shown substantial improvement. Let’s focus on the Referring Domains (RD): Initially, the site had 385 RDs, but this number has now climbed to over 1,000. It’s important to note that these aren’t just ordinary backlinks; they come from high-authority and relevant sites. Acquiring links from low-authority or irrelevant sites can be detrimental, but our strategy ensures we only target valuable, quality connections.
Now, take note of the significant growth in organic keywords, which increased by 86.22%. Furthermore, our top three keywords have seen a remarkable rise—from 613 to a robust 3100, marking a 405.71% increase! These results highlight the effectiveness of our focused keyword strategy.
Having links from reputable websites signals trustworthiness to search engines, which is something search bots love, leading to better positions in search results.
How do we secure backlinks from these high-authority websites?
Our approach involves writing high-quality content and sending it for guest posts on these high-authority sites with which we have connections. These webmasters are more inclined to accept informative and valuable content for their audiences. By creating compelling resource guides and useful content, we meet their standards and ensure these valuable backlinks enhance our SEO efforts.
Strategic Planning: Determining the Type of SEO Strategy
When developing the SEO strategy for the Home Service Energy Solutions website, our main goal was to excel in our client’s industry using effective tactics. Here’s our approach:
- Targeting the Right Keywords: We identified high-traffic keywords with high conversion potential, focusing on broad and niche markets to attract a targeted audience.
- Optimal Word Count: We determined the ideal length for articles, ensuring they are informative and engaging to maintain reader interest.
- Enhancing Backlink Profile: We identified underperforming pages and boosted their visibility by securing high-quality backlinks.
- Types of Links to Build: To strengthen our backlink profile, we focused on various links, such as editorial, guest blogging, and partnerships with respected domains.
This strategic approach ensured our actions were aligned with enhancing the site’s search engine performance and visibility.
Implementing the SEO Strategy
We put our SEO strategy into action with focused efforts on content improvement and strategic outreach:
- Content Updates and Creation: We refreshed existing articles and created new ones, ensuring they matched our keyword strategy and filled topical gaps on the site.
- Keyword Optimization: We optimized all content with targeted keywords to boost search rankings and attract the right audience.
- Building Backlinks: To strengthen the website’s backlink profile, we pursued guest posting opportunities, collaborated with industry influencers, and secured mentions on authoritative sites.
- Monitoring and Adjusting: We continuously monitored the website’s performance and made quick adjustments to keep our strategy effective.
These actions significantly improved the site’s traffic and search rankings, exceeding our initial goals.
The Results
After implementing our SEO strategy, we’ve seen ongoing monthly improvements. Traffic to the Home Service Energy Solutions website climbed from around 18,000 to 25,000 monthly visits to over 100,000, with growth continuing to this day.
Our keyword performance also saw notable gains. Organic searches for our targeted keywords increased by 86.22%, and our top three keywords surged by 405.71%, from 613 to 3100. These improvements in keyword rankings have consistently attracted more qualified traffic, contributing to the website’s sustained success and growth.
