Should you have to buy backlinks?





The practice of purchasing backlinks can be polarizing. For some, it’s a vital element of their SEO strategies.

At the same time, others view it as too hazardous and avoid it completely. Buying backlinks comes with its own set of considerations.

Key among them is the avoidance of mass-purchasing inferior quality links, which can degrade your search engine visibility and undermine your general SEO efforts.

Instead, a more cautious approach should be adopted, selecting high-quality placements that positively impact your site’s performance. Here are essential points for those contemplating incorporating purchased links into their SEO tactics.

As we explore these considerations, it’s also important to understand the broader implications and mechanisms, such as the concept of backlink buying itself.

What is Backlink Buying?

Purchasing backlinks operates much like any standard transaction: you pay website owners, and they in turn link to your site.

These links enhance your visibility by elevating your ranking in search engine results, offering a quicker alternative to traditional SEO methods.

However, awareness of the risks associated with paid link schemes is important, as they can degrade your site’s credibility.

At Searcharoo, we streamline the process of acquiring backlinks and secure the quality of each link, making it easier for you to achieve effective SEO without extensive effort.

As we explore the benefits of buying backlinks, consider how this strategy simplifies SEO and aligns with achieving superior search engine visibility.

Why Buy Backlinks?


Purchasing backlinks can enhance your website’s ranking by injecting relevant links directly connected to your content.

This strategy bypasses the slower, more traditional method of organic link building, providing an immediate lift in visibility.

For businesses across various sectors, the strategic acquisition of backlinks occasionally proves beneficial, bolstering their online presence.

Mastering the art of differentiating high-quality links from subpar ones requires practice.

Still, maximizing the positive impact on your web content is important. As we segue into understanding the dynamics of backlinks further, consider how investing in backlinks saves precious time and simplifies the entire process compared to traditional link-building efforts.

When you buy quality backlinks, you get the same benefits as natural backlinks.

This means that relevant, appropriate, and high-authority paid backlinks give you valuable rankings boosts, improving your overall rank on Google and other search engines that use a similar ranking system.

As long as you build backlinks that match your website or web content, they will be able to benefit you in the long term.

Having more backlinks, even purchased ones, can make a big difference and gradually nudge your rankings higher.

Buying good links is a lot faster than trying to build links naturally.

While you still have to contact the website owner, the only real issue you might face is the cost of buying the link itself. You can get a link placement much faster than trying to write a paid guest post.

This makes them a great addition to an existing SEO campaign and allows you to bulk up your existing link profile with guaranteed dofollow links.

While link farms and other shady sources of links still are not ideal, link building using legitimate sites can make a bigger impact than you might expect.

Purchasing high-quality backlinks offers a straightforward alternative to the demanding process of generating standout content within a specific niche.

This approach can be cost-effective compared to the resources spent on guest posting, which only sometimes guarantees valuable returns.

Since naturally accruing links quickly is often challenging, buying these links is a more time-efficient strategy when you need to increase your valuable connections quickly.

With these considerations in mind, one might wonder about the safety of buying backlinks.

Is Buying Backlinks Safe?

Purchasing backlinks can expose you to the hazard of acquiring low-quality connections from dubious or counterfeit sites.

Many search engine algorithms can detect when site owners buy numerous irrelevant or spammy links, leading to penalties for such practices.

Nevertheless, buying backlinks can be an effective link-building strategy when focusing on trustworthy and pertinent websites.

At Searcharoo, we specialize in providing high-quality links that mirror the efficacy of organically obtained backlinks, helping our clients avoid penalties.

We have secured many valuable do-follow links for thousands of clients, enhancing their online presence and competitive edge.

Our team at Searcharoo is dedicated to delivering exceptional links that help our clients expand their digital businesses and achieve superior search engine rankings.

While the advantages of buying backlinks are clear, inherent risks merit careful consideration.

The Risks of Buying Backlinks


Purchasing backlinks can be an effective strategy, yet it comes with its own set of challenges.

When you buy links independently, you expose yourself to significant risks, especially if you need to vet the sources of these links thoroughly.

As you consider this option, be aware of potential difficulties, such as search engine penalties, unreliable sellers, and the acquisition of low-quality links, which can undermine your site’s credibility.

These limitations highlight the importance of a careful approach to managing backlinks.


It can be extremely hard to find and buy quality backlinks that offer something relevant to your brand.

Even if you buy backlinks in the same niche, you want to be sure that they fit your SEO strategy and have an appropriate set of anchor text.

Even once you find a site, contacting the website owners can be hard.

You can usually contact bloggers through their email or blog comments if all else fails, but less visible website owners can be hard to track down.

Companies that might have resource pages or blogs that you want to target are a good example: they may not have useful contact details on their company website, so getting in touch can be tricky at first.


Earning a Google penalty or a similar penalty on other search engines can be disastrous for a business.

It often means that your entire link scheme can collapse since each offending link’s power is “turned off” and no longer applies to your website.

Many websites that have been buying links in the hundreds (or even thousands) suffer this problem when the do-follow links suddenly change to no-follow links at Google’s request.

Their domain rating tanks and the unrelated sites stop offering any useful power or “link juice”, destroying their rankings.

If you are buying links, then you need to buy quality backlinks that actually fit with your brand.

Link-buying is all about being subtle and nudging your existing link profile upwards, rather than flooding it with paid links that quickly begin to cause problems.

Unreliable Sellers

The other risk is the people that you buy links from. While trusted sites can offer relevant links that can form a great backbone of your link profile, other sites selling links might not be as trustworthy.

Unlike paid guest posts, there also is not any agreed content involved on the site selling links to you.

This means that the site owner may simply decide to alter the link placement, remove that page, or even completely purge their own site of paid backlinks eventually.

Depending on how much a link costs, this can easily result in you getting scammed by website owners.

There often is not much of a legal precedent for this kind of situation unless the links were officially bought as part of a deal.

Choosing high-authority sites that seem trustworthy is very important to getting backlinks you can rely on.

In link building, purchasing high-quality backlinks is only sometimes a guarantee. Many platforms offering outbound links may need stronger authority with search engines, which can undermine your efforts.

It’s important to assess the overall quality of a website through various metrics beyond just its apparent authority or aesthetic appeal. The true value of a link should justify the expenditure.

Consider a website that appears prominent in Google search results and offers links for sale. This visibility might be attributed to the use of spammy backlinks.

If these suspicious links succeed, the site’s ranking could stay high, leaving you with little to show for your investment. Moving forward, it’s important to consider what kinds of backlinks you should acquire to provide lasting benefits and avoid such pitfalls.

What Backlinks Should I Buy?

When integrating paid backlinks into your strategy, it is essential to leverage what has already proven successful in your existing link-building efforts.

Search engines do not differentiate between organic and paid links, emphasizing the importance of applying successful strategies from organic link building to paid links.

Key considerations include the relevance of anchor text, the topic’s alignment with your content, and the linked site’s credibility, value, and traffic origins.

Assessing your competitors’ backlinks can reveal valuable opportunities for your strategies, often accelerating the process compared to traditional methods like guest posting.

Understanding the dynamics of backlink quality leads to more effective link-building strategies. This understanding naturally transitions into exploring how to identify and acquire high-quality backlinks, an important next step for enhancing your online presence.

Finding High Quality Backlinks

Searcharoo’s link-building services efficiently identify and secure high-quality links from reputable sources, avoiding substandard or dubious sites.

We prioritize not only the quality of the websites but also aspects like anchor text and traffic, which are important in determining the value of a backlink.

Each website has its own needs, and our experience spans thousands of niches and competitive sectors, enabling us to provide effective link solutions customized to each client’s requirements.

With these considerations in mind, let’s explore the potential costs of acquiring such valuable backlinks.

How much does Backlinking Cost?

The cost of backlinks varies based on several factors, including the seller, the type of link, the quantity purchased, and the specific market niche.

When you purchase a backlink, you transfer some of the site’s influence to your own, enhancing your website’s authority. Sites with greater influence often command higher prices for their links.

While most contextual links and niche edits tend to be more affordable than creating new content for a link, the pricing can vary significantly depending on the importance of the content and the site’s pricing strategy.

Although costly and risky, purchasing a comprehensive set of links can effectively supplement traditional SEO efforts, helping improve your site’s visibility in competitive areas.

As we explore the dynamics of backlink acquisition, the themes of power, presence, and bulk will further illuminate the strategic considerations involved.


The more powerful the link, the more it will usually cost. This means that links with a lot of value behind them are going to be priced accordingly but also makes them very useful if you can get enough of them.

Keep in mind that not all high-priced links are going to be powerful.

There will be times where you may have to rely on your own intuition to decide if a link is really worth the price being offered.

Remember to look at the site hosting the link, too. A powerful link could always be held up by that site’s unreliable link profile, so you want to buy from a site that seems trustworthy.


A link that is tucked away in a small piece of content is not really going to cost much since it will not interfere with the site.

However, many bloggers charge higher prices for links that are placed front and centre, especially ones that require specific anchor text that looks like an obvious advertisement for your company.

For some, this is just because they want more money.

For others, it is a higher cost to make up for the fact that they have to put an obvious link on their site, something that could reflect badly on them if they do it too often.

Either way, a link in a more popular or present piece of content (or page) is going to cost more, so be ready to pay slightly more for a front-page link.


Bulk links can be economical if you want to acquire a large number simultaneously. However, it does require finding a provider willing to offer such a deal.

While some vendors may hesitate, concerned that it could compromise their content’s independence or quality, others provide packages that can consolidate multiple links related to a single topic.

However, acquiring too many links from one site might diminish their effectiveness. Private blog networks managed by individual bloggers often present a valuable opportunity as they contain several sites from which you can obtain links.

At Searcharoo, we offer discounted packages to make acquiring backlinks more affordable. These deals are designed to provide an efficient route to obtaining various backlinks customized to your needs.

If you’re wondering about the next steps to securing these links, stay tuned for insights on purchasing backlinks effectively.

How to buy Backlinks?

Purchasing backlinks can be straightforward—simply contact the desired website directly or hire a service like ours to handle the process.

While finding links on your own is feasible, it involves identifying a suitable site, verifying if it sells links, selecting the optimal link, and completing the transaction.

However, be prepared for potential site rejections if your proposal aligns differently with their content strategy.

Using a third party significantly simplifies the process. Our Searcharoo link packages streamline acquiring the necessary links without the hassle of negotiation and vetting.

Considering the ease of using our services, one might wonder about the scale of effort needed in link-building campaigns. How many backlinks are sufficient to achieve your SEO goals. Let’s explore that next.

How Many Backlinks do I need?

The number of backlinks your website can accumulate must be capped, and typically, having a larger quantity is advantageous.

When relevant and high-quality, these links significantly enhance your website’s search ranking and online visibility.

However, strategies vary widely: some prefer sourcing their backlinks exclusively from esteemed websites, while others adopt a more aggressive approach, rapidly acquiring a broad mix of links.

Each method has merits and potential pitfalls. Still, the key is to adopt a link-building strategy that aligns with your goals and proves effective for your situation.

If a strategy isn’t yielding the desired results for your website, consider alternatives. You might be wondering about practical steps for acquiring these valuable backlinks.

Where do I buy backlinks?

Purchasing links directly from other websites is possible, but opting for our link building services offers a more streamlined approach to acquiring the volume of backlinks you desire without the burden of managing the process yourself.

The ease or difficulty of buying backlinks varies greatly based on your objectives. Even with careful planning, the task can become overwhelming.

It’s important to source your backlinks from reputable providers that you trust. With the importance of credibility in link acquisition established, one might wonder: Are Backlinks Good or Bad? Let’s explore their impact on your site’s visibility and ranking.

Are Backlinks Good or Bad?

When sourced from reputable sites, backlinks can significantly enhance your website’s authority and visibility.

Quality and relevance are key factors that determine the efficacy of a backlink; even those that aren’t perfect can still contribute positively to your site’s growth.

However, caution is advised, as it is easy to accrue low-value or redundant backlinks, which are often irrevocable purchases.

It is important to research potential links to ensure their value aligns with your objectives, avoiding the pitfalls of superficially attractive but ultimately unproductive options.

The utilization of backlinks also hinges on the methods and anchor texts used. A misstep can squander a prime opportunity; conversely, a reasonable choice can redeem a less favorable link.

As we explore the strategic acquisition and application of backlinks, let’s explore the tactics that can optimize their impact.

Key Takeaways from Our Backlink Discussion

Obtaining reliable, high-quality, and varied links can make a massive difference to your site, but they will only improve its strength and rankings if they are actually valuable.

If your site is not ranking well for certain keywords or not ranking well at all, consider buying a few great backlinks to help tip the scales in your favor.

Remember that each purchase makes a difference, both good and bad. Buying too many links quickly can backfire, so you want to pace yourself and buy them when you need them most.

Searcharoo has many packages under our site’s “services” heading that might help. We offer easier, faster, and more reliable ways to build up your link profile with some careful purchases.

Whatever you are looking for, we can deliver. We will ensure that you get exactly what you need from your latest set of purchased links.

If you need a new influx of links but need help figuring out where to start or are unsure which links to hunt for, contact us.

Our experience and excellent link packages can make everything much easier and faster for any of our clients.

About Searcharoo

Searcharoo is a Link Building & Content Marketing company run by SEO’s based in the UK.

Our goal from the start has been to provide premium links and content services, at fair and affordable prices.

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