Backlinks and content are the two most essential elements influencing how well your websites fare in search engine results pages (SERPs).

If this teaches you anything, it should be that backlinks are extremely valuable and should be handled as such.

To give your site’s valuable backlinks the attention they deserve, you must first understand your backlink profile. Put another way, you would have to analyze your website’s backlinks to determine where you are and where you should go next.

This is when a free backlinks checker tool comes in handy. Let us look at what a free backlink checker tool is and why you might find one useful.

What is a Backlink in SEO?

When one website links to another, it is referred to as a backlink for the other website. Let us take a look at an example: there are incoming links between two websites: Website A and Website B.

When Website A links to Website B, Website B receives a backlink (or inbound link). However, it will be an outbound link for Website A.

In SEO, both the amount and quality of backlinks may influence your SERP ranks. But the situation is a little more convoluted than that. Let’s look at it in more depth.

Backlink Quantity in SEO

  • Website A has 5,000 backlinks from high-quality domains in total.
  • Website B has 3,000 backlinks from high-quality sites in total.

In this case, Website A will appear higher in the search results than Website B. It has more backlink data, so it ranks higher.

Backlink Quality in SEO

  • Website A has 5,000 backlinks from spammy and low-quality domains.
  • Website B has 3,000 backlinks from high-quality sites in total.

In this case, Website B will appear higher in the search results than Website A. It might have fewer backlinks pointing to it, but those backlinks are each worth significantly more than the spammy links of Website A.

A balance of the number of backlinks and quality of backlinks will help you rank better in the SERPs and increase your domain authority in the eyes of search engines.

Why are backlinks important?

Obtaining unique and trustworthy backlinks is critical to strengthening the authority of a website and, as a result, improving ranks.

These external links and backlinks are known as “votes of confidence” in SEO because they raise not only exposure but also your credibility and trust in the eyes of Google.

The more websites that connect to a specific page, the more probable it is that the linked page or content is valuable. As a result, the website is more likely to rank higher in SERPs and receive more organic visitors.

The significance of performing an SEO backlink analysis

A website that has high-quality backlinks will appear higher in other search engines’ results. Additionally, it aids search engines in determining the legitimacy and authority of the website in a certain sector.

The more backlinks a domain has; then the more trust search engines have in it and the more important they view it as a source of reliable information. Websites must therefore perform a thorough SEO backlink analysis.

You can find low-quality and spammy backlinks and have them deleted by performing an SEO backlink analysis. Search engines continue to regard your domain as a reliable source of information.

With a backlink checker, you can also conduct a thorough SEO backlink analysis of your competitor’s referring domain and examine their link-building strategy. If you want to increase the number of backlinks on your website, you can also get in touch with the referring domains of your rivals.

If you want to increase the health of your backlink profile eventually, you will want to use the best free backlink checker tool you can.

Using a Backlink checker tool to Improve your Backlink Profile

A backlink checker tool can be invaluable, but knowing how to use one is not something everyone can manage instinctively.

It can be tricky, and what works for one website might not work so well to check backlinks for another. Here are the basics, though.

Examine your backlink profile to determine its health and which content receives the most backlinks.

Enter your domain into the corresponding area to check where your total link count and profile stand.

You will be able to create a list of links to disavow after analyzing your backlink list and anchor texts. You may also use a Backlink Checker to find the pages with the highest number of backlinks and compare them to your list of target pages.

Examine your rivals’ top backlinks to develop a backlink strategy that will allow you to outrank them.

Identifying your competitors’ backlink tactics is a wonderful technique to find backlink possibilities and add them to your to-do list.

You may achieve this with a backlink analyzer tool by identifying the sites your rivals are focused on and their anchor text, texts, and the sorts of links they utilize. This SEO approach is time-consuming but a reliable way to surpass the competition.

How to Improve your Backlink Profile

Make sure you have the correct content in place before you start working on enhancing your backlink profile. It will be difficult to achieve results from your link-building efforts if you do not have any appealing quality content. Once you have done that, you can start looking into new link-building opportunities.

Here are three link-building tactics to help you boost your website’s domain authority and backlink profile:

  • Lost link recovery – Look at 404 sites with inbound links to see if you can recover a lost link. Use a 301 redirect to ensure that visitors and search engines are sent to the correct page, which will also assist you in regaining lost link value. Recovering lost backlinks is a valuable way to build out your backlink database.
  • Competitor backlink audit – Analyse your competitor’s link profile and explore chances to match or even beat your competitor’s link profile and subject authority. When doing a competitor backlink audit, you should also examine inbound links leading to high-performing pages to avoid missing out on significant link chances.
  • Relationship development – locate influencers in your market who have previously published high-performing content. For instance: Best SEO Tools For…, Top 10 Products, and so on. You know these authors are interested in your topic and may be able (if they appreciate your product or service) to bring you in front of your target audience while also earning you a useful link. Consider asking them about guest post opportunities as well as more links.


A free backlink checker tool is a great option if you want to boost your backlink profile. Knowing what the referring domains that have external links pointing to your site are is valuable data, and you can use this to help you with a number of your site’s SEO metrics.

A backlink report should show you information like a backlink overview, the number of referring domains sending external backlinks to your site, and your domain rating.

It is well worth considering adding a backlink checker to your arsenal of SEO tools! With the help of a good backlink checker, you can boost your domain authority and shoot up the search results at top speed!

Backlinks are important, and you should do everything you can to ensure that you are getting as many appropriate backlinks pointing toward your website anchor text as possible.

A tool that lets you check backlinks is a great way to support that and refine your SEO strategies.

Frequently Asked Questions

What types of backlinks are there?

There are primarily two categories of backlinks:

Links that allow search engine crawlers to follow, crawl, and index the connected URLs of referring domains are known as dofollow (or follow) links. Do-follow links give the connected domain more page authority (and higher ranks) by passing on the link juice. Additionally, it aids in website discovery.

Links that search engine crawlers cannot follow, crawl, or index are known as nofollow links. No link juice is transferred to the linked domain by no-follow links.

Although websites with dofollow links are more advantageous, SEO experts advise that websites should have a balance of do-follow and no-follow links. Both link type categories are important ranking factors.

If you have a disproportionately large number of do-follow links pointing to your anchor texts, search engines may assume that you are engaging in unethical link building practices.

What is Anchor Text for Backlinks?

A hyperlink’s clickable content is known as the anchor text. Rather than using generic content, anchor text should be pertinent to the page you are linking to, according to SEO-recommended practices.

Although it is possible to modify the color and underline through HTML code, the most popular anchor text is blue and underlined because it is the online standard. One of the many indications searching engines employ to establish the subject of a web page is the keywords in the anchor text.

Links from another website are known as backlinks. The anchor text used in most backlinks is what other websites use when linking to your website. Searching engines use the anchor text of these backlinks to decide the most pertinent keywords a website should rank for.

You have a one-way anchor text backlink if website A connects to website B using anchor texts, but website B does not reciprocate. SEOs look for one-way backlinks because PageRank juice spreads from one website to another. It is assumed that a website will perform better in search engine results if it has more one-way anchor text backlinks from domains with high PageRank.

How can I find the backlinks of my competitors?

Backlink research is critical for knowing how to connect trends, patterns, anchor texts, and other link opportunities. Enter the URL of your competitor’s website into a free backlink checker tool or assessment tool. When the study is finished, you will receive a list of every backlink that points to that competitor’s website, with link text you can easily read.

Once you have access to your competitors’ backlinks with a free tool like that, you can use that as a starting point for detailed analysis or to provide a list of backlink opportunities that you could use to build backlinks pointing to your own site.

What effect do backlinks have on my rankings?

If your entire website, or individual web pages, has multiple links going to it from many reputable websites, search engines like Google and Bing may interpret this as an indication of high-quality content.

As a consequence, your website’s search visibility and SERP rankings will improve. If you can spread your anchor texts across your entire site rather than putting all the anchor text on one page, this will provide better results.

How does a backlink function?

Backlinks transfer valuable link juice from page to page, which is the amount of authority or worth a link delivers to the website to which it links. Links from authoritative and relevant websites carry more juice, which helps pages rank better in SERPs.

Can backlinks damage your website?

Quality backlinks inform a search engine that a reliable source validates the content quality of a page. As a result, using quality links from credible sites can help enhance page ranks. Backlinks from spammy websites, on the other hand, can hurt site rankings and possibly result in fines.