In September 2023, we significantly enhanced the online presence of an accounting services website that needed help to stand out in a competitive digital landscape. This website needed to attract sufficient traffic and more authority, a critical shortfall for any online business.
What Was the State of the Website Before We Stepped In?
When we first took charge of the accounting website in September 2023, it showed significant performance issues and had stagnated for over a year. The accounting services website ranked for 2,700 keywords, but only 7 were in the top 3 positions on search engine results pages, demonstrating very limited visibility and poor organic traffic generation that prevented the business from attracting new clients online. More troubling was that these metrics showed no improvement for the prior year. Additionally, the site was bogged down by over 1,000 referring domains, many of which needed to be of better quality or relevant to the accounting industry. This diluted the site’s overall authority and trustworthiness, further complicating our starting position. This context set the stage for the urgent need for strategic enhancements through focused SEO and backlink strategies.
How Did We Craft a Strategy to Increase Traffic and Improve SEO?
The Ranking Blueprint method analyzes a website’s current performance metrics, competitive landscape, and industry-specific ranking factors to create a customized SEO roadmap with actionable steps for achieving higher rankings. For the accounting services website Searcharoo’s strategic approach identified keyword optimization, content enhancement, and backlink clean-up as the three core strategies that would improve the website’s search engine rankings and attract more targeted traffic.
Keyword Optimization
Our comprehensive keyword research identified high-traffic keywords essential for the accounting sector, including tax preparation terms, bookkeeping services, and financial planning phrases. Searcharoo carefully integrated these accounting-specific keywords into the website’s content, focusing particularly on service pages and blog posts while maintaining natural readability and user engagement. This strategic placement was designed to optimize visibility and engagement, ensuring that the content not only attracted visitors but also retained them with valuable information.
Content Enhancement
By analyzing existing content alongside competitors’, we identified key opportunities for improvement. This analysis led to a robust topical map, which we used to enhance current articles and develop new content. These efforts positioned our client as a thought leader in their field, greatly enhancing their online presence.
Backlink Clean-up
Our detailed audit of the accounting website’s backlink profile revealed numerous low-quality links that were harming the website’s authority. Searcharoo promptly disavowed over 400 toxic links while securing 75 new, high-quality backlinks from esteemed sources within the financial sector, including accounting associations, financial news sites, and business directories with strong domain authority. This cleaned up the site’s backlink profile and substantially improved its domain authority.
What Results Did Our SEO Efforts Yield?
Following the implementation of our targeted SEO strategies, the accounting services website experienced a remarkable turnaround, with organic traffic increasing by over 1400%. The accounting website’s measurable outcomes included a domain authority increase from 24 to 41, a 1700% improvement in top 3 keyword rankings (from 7 to 126 keywords), and a 35% decrease in bounce rate, resulting in a 28% increase in lead generation through contact form submissions.. While we observed occasional dips in traffic common in the dynamic realm of SEO due to algorithm updates and competitive actions, these were managed with proactive adjustments to our strategies. The consistent upward trend in the site’s metrics is a testament to the effectiveness of our approach and the importance of continuous optimization.
How Do We Plan to Sustain and Build on These Improvements?
These significant improvements in traffic and search engine rankings illustrate the transformative power of a well-executed SEO strategy. Our work continues as we adapt to changes within the SEO to maintain and build upon these gains. For businesses looking to enhance their online presence, our approach demonstrates that substantial improvements are achievable with the right expertise and ongoing effort.
We invite other businesses facing similar challenges to connect with us. Our team is ready to analyze your current strategies, identify growth opportunities, and help you achieve a comparable uplift in your digital marketing outcomes.
Searcharoo’s approach to SEO for financial services combines industry-specific keyword targeting, authoritative content creation, and strategic link building from relevant financial websites. Our financial services SEO methodology addresses the unique compliance requirements and trust factors that accounting firms and financial institutions must maintain while achieving competitive rankings in this highly regulated sector.
