Digital Marketing Solution SEO Case Study: Organic Traffic Increase by 97% in 5 months!
Struggling with SEO? Here’s How Searcharoo Transformed a Website’s Performance in Just 5 Months
Imagine pouring countless hours into improving your website’s SEO, only to see no results. After years of effort, the organic traffic barely increases, and rankings remain stagnant. This was the exact scenario faced by a website before partnering with Searcharoo.
The Results After 5 Months with Searcharoo:
- 97% growth in organic traffic: Monthly visitors jumped from 284 to 560.
- 44% increase in traffic value: Revenue potential rose from $278 to $401.
- 77% growth in high-quality backlinks: Referring domains climbed from 104 to 185.
Here’s how Searcharoo turned things around
The Problem
The website lacked organic traffic due to critical SEO issues holding it back. Despite being active since 2021, it struggled to attract visitors.
In 2023, the website owners partnered with an SEO agency, but their investment brought no meaningful results. Frustrated by the lack of progress, they turned to Searcharoo. During our analysis, we identified two major issues:
- Harmful backlinks: Spammy, low-quality links dragged down the site’s rankings.
- Missed opportunities: The website wasn’t targeting critical keywords and lacked a competitive backlink strategy.
These issues made it nearly impossible for the site to compete effectively in search engine rankings. Searcharoo developed a focused, four-step strategy to tackle these issues that transformed the website’s performance.
Searcharoo 4-Steps Strategy
Step 1: Remove Harmful Backlinks
When Searcharoo analyzed the client’s backlink profile, Searcharoo found many links from bad websites. These links hurt the website’s authority and made it harder to rank in Google.
What Searcharoo Did:
- Disavowed bad links: Searcharoo implied that Google should ignore these harmful links.
- Added quality links: Searcharoo replaced bad links with trustworthy ones from relevant websites.
This step helped stabilize the site and boosted its trust in Google’s eyes.
Step 2: Competitor Research
Searcharoo studied the client’s top three competitors to understand why they ranked higher. This helped us find key areas where the client could improve.
What Searcharoo Found:
- Backlink opportunities: Competitors had links from sites that didn’t link to this website.
- Keyword gaps: Competitors ranked for important keywords the client wasn’t targeting.
- Anchor text variety: Competitors used a good mix of clickable link text (e.g., branded terms, keywords, general phrases).
This gave us a clear roadmap to help the client compete better.
Step 3: Build High-Quality Backlinks
Searcharoo focused on earning backlinks from reputable websites in the client’s industry to close the gap. Searcharoo used two main strategies:
Guest Posting
Searcharoo’s guest posts service created high-quality articles for relevant, trusted websites. These articles included links to the client’s site, helping build strong backlinks and improve rankings.
Niche Edits
Searcharoo added backlinks to existing posts on relevant, high-quality websites with its niche edit service. This saved time and used powerful pages to boost the client’s site rankings.
These strategies made the client’s backlink profile much stronger.
Step 4: Improve Anchor Text
Anchor text is the clickable part of a link, but using it incorrectly can hurt rankings. To fix this, Searcharoo created a balanced strategy:
- Used branded terms (e.g., the website’s name), keywords, and general phrases.
- Avoided over-optimization by matching successful competitors’ ratios.
This approach made the links look natural and improved rankings without risking penalties.
The Results After 5 Months
By January 2025, our efforts delivered amazing results:
- Organic Traffic: Increased by 97% (from 284 to 560 visitors/month).
- Traffic Value: Grew by 44% (from $278 to $401), showing higher rankings for valuable keywords.
- Backlinks: Gained 81 new referring domains, growing from 104 to 185 (a 77% increase).
Why Choose Searcharoo for Your SEO Needs?
At Searcharoo, we believe in delivering real, measurable results. We don’t rely on shortcuts or one-size-fits-all solutions. Instead, we customize our strategies to meet your specific needs and goals. Here’s why partnering with us is a smart investment:
- Proven Expertise: With years of experience, we know what works and what doesn’t. Our data-driven approach ensures success in even the most competitive industries.
- Customized Solutions: Every business is unique. We design strategies that align with your goals and overcome your specific challenges.
- Transparent Communication: You’ll always know what we’re working on, its progress, and what results to expect.
- Sustainable Growth: We focus on long-term results by building a strong foundation for your website’s authority and visibility.
When you choose Searcharoo, you’re not just hiring an SEO service. You’re gaining a partner dedicated to helping your business grow.
