How a Casual Gaming Platform Achieved a 140% Organic Traffic Boost in Just One Year with Backend SEO Solutions
Online gaming websites must be easy to find on search engines to succeed. Casual gaming platforms, in particular, depend on strong search engine rankings to attract users. This case study explores how Searcharoo improved the search engine performance of a gaming website, helping it achieve significant growth in traffic and visibility.
In 2023-2024, this website focused only on frontend SEO (what users see), but it didn’t lead to much improvement. Traffic had leveled off, and rankings were starting to drop.
This was when the client turned to Searcharoo for help. Using the Statistical Ranking Blueprint, Searcharoo identified the key issues with the website and created a plan to fix them.
What Were the Challenges?
Searcharoo’s analysis revealed three main problems holding the website back:
Falling Traffic
The website’s traffic had dropped nearly 50% from its peak. Growth had stagnated, and recovering lost traffic was proving difficult.
Bad Referring Domains / Backlinks
The website had accumulated numerous low-quality or harmful backlinks. These negatively impacted its reputation with search engines and lowered its rankings.
Missed SEO Opportunities
Competitors were outranking the website by targeting better keywords and building stronger backlink profiles. The client wasn’t keeping up in these critical areas.
These challenges made it hard for the website to grow. Searcharoo created a focused SEO plan to resolve these issues and reignite growth.
How Did Searcharoo Fix It?
Searcharoo launched a link audit campaign and focused on removing all of the poor quality links.
Removing Harmful Links
Searcharoo audited the site’s referring domains to identify harmful or spammy links. Using Google Search Console, a disavow file was submitted to clean up the site’s reputation and build a healthier link profile.
Using Link Research Tools
We had to fully audit the website using link research tools. We found the site very toxic, with well over 2 million backlinks to crawl through. It took some patience. But we managed to get the toxicity score down to less than 500, which is fantastic for the niche.
Classifying Keywords
Once we had the data inside LRT, we then had to run through and classify every single keyword and anchor that points to the website. As you can imagine, our team had to diligently sieve through thousands upon thousands to help us scope how toxic the website is and what links need to be disavowed.
Competitor Research
To discover opportunities, Searcharoo studied the website’s competitors and identified areas where the client could improve:
Backlink Opportunities: High-quality websites linking to competitors were identified, and a strategy was created to secure similar links for the client, boosting trust and authority.
Anchor Keyword Optimization: Searcharoo planned anchor text for backlinks and optimized keyword density to ensure relevance and improve rankings effectively.
Building Strong Referring Domains
Searcharoo implemented a straightforward plan to build high-quality referring domains and strengthen the site’s authority using the following solutions.
- Guest Posts: Relevant, high-quality articles were written for other websites, including backlinks to the client’s site. This increased authority and drove referral traffic.
- Niche Edits: Links to the client’s site were added within existing high-ranking pages on other websites, further strengthening authority.
- Tier 2 Links: Additional links were built to support and maximize the impact of the most important backlinks, making the overall backlink profile more effective.
What Did Searcharoo Achieve?
The results of Searcharoo’s efforts were outstanding:
- Referring Domains: Although the number of referring domains grew by only 5%, the primary focus was identifying and removing harmful backlinks that negatively impacted the site. This ongoing effort to disavow low-quality links has strengthened the site’s backlink profile, improving its authority and trustworthiness with search engines and laying the groundwork for sustainable growth.
- Keyword Growth: The total keywords ranked increased from 36.9k to 54.4k, with the top 3 search position keywords rising from 4.3k to 8.8k, a remarkable 95.56% increase.
- Organic Traffic Growth: The website’s organic traffic surged from 5.2 million to 12.5 million, representing a 140.38% increase in just one year.
This is an incredible outcome for just one year of work. While the client invested significantly to achieve these results, the growth justifies the effort and cost. The key question now is how to sustain this success over the long term. The client didn’t just spend money with Searcharoo they had a wide variety of link providers however it was only us who did the work on the disavow and then they followed our recommendations moving forward.
How to Maintain the Results?
SEO is an ongoing process. Regular monitoring and updates are essential to keep a website performing well. Search engines and competitors constantly evolve, and rankings and traffic can decline without continuous effort. Searcharoo recommends ongoing optimization to maintain and build upon the success achieved.
Why Choose Searcharoo?
Searcharoo specializes in creating customized SEO strategies that deliver long-lasting results by analyzing your website, industry, and competitors. From fixing harmful backlinks to building high-quality links and optimizing content, Searcharoo focuses on sustainable, long-term growth.
SEO requires regular updates and monitoring, and Searcharoo ensures your website stays competitive with clear communication, flexible options, and proven methods. With a history of helping clients achieve significant growth, Searcharoo is committed to helping websites reach their full potential.
Partner with Searcharoo to unlock your website’s success and keep growing!
