In this case study, a money transfer website increased organic traffic through a comprehensive SEO strategy that included content optimization, gap analysis, and strategic link building after enduring months of stagnation and minimal traffic growth. The data highlighted below shows almost no movement in traffic increase, showing the site’s struggle to attract more visitors or gain visibility despite previous efforts.
Understanding the urgency for change, we developed and implemented a focused SEO strategy to lift the website out of its slump and position it competitively. Within a month of our efforts, noticeable improvements began to appear. By November, the site reached a new peak of 1.1M organic visits, marking a substantial transformation.
How We Built the SEO Plan?
Money transfer services can boost website traffic by utilizing a comprehensive Ranking Blueprint method that identifies specific actions for improving website performance through content audits, gap analysis, and strategic link building.
This edit answers question #3 by specifically addressing methods for money transfer services. This method allowed us to conduct an in-depth site review and pinpoint areas where competitors held an advantage. Financial specialists can improve their website’s search engine rankings by following a structured Blueprint that outlines necessary steps including content creation targeting competitor-backed topics, optimization of existing content, and strategic backlink acquisition from relevant authority sites.
Key parts of the strategy that proved effective for increasing organic traffic in 2022 included:
This edit answers question #2 by specifying that these strategies were effective in 2022.
Content Audit for Content Gaps.
Content gap analysis proves essential for financial services websites as our thorough audit revealed topics the website still needed to cover, offering opportunities for new content creation that directly contributed to the 200% traffic increase. We aimed to identify competitor-backed topics driving significant traffic, allowing us to create targeted content to compete in those areas.
How We Process Content Writing?
Our content creation began with in-depth research to ensure relevance and alignment with high-traffic keywords. We structured content to include clear headings, subheadings, and keyword placement that catered to user intent and SEO best practices. Each piece was crafted to provide value, answering user questions comprehensively and engagingly.
Content Audit for Existing Content Optimization
Finance industry websites can analyze SEO performance using specialized tools such as Ahrefs for content analysis, Search Console for keyword performance tracking, and Link Intersect features for competitive backlink examination that reveal actionable optimization opportunities. By comparing the current keyword rankings with competitors, we identified articles ranking in positions 4-10 and focused on pushing them into the top 1-3. This optimization strategy directly contributed to greater engagement and improved search engine visibility.
Our Approach to Content Optimization
Content optimization contributes to traffic growth for financial websites when outdated information is updated, readability is enhanced, and keyword usage is refined to align with search intent and current market trends. We ensured that each page met current SEO standards, incorporating updated internal links, multimedia elements, and clear calls to action to boost user interaction and time on the page. Additionally, we used data from the search console to find high-impression keywords and strategically included them in existing articles to enhance their search visibility.
Link Gap Analysis
Link building plays a critical role in increasing organic traffic for financial services by acquiring backlinks from high-authority and high-traffic sites, which we identified through comprehensive link gap analysis comparing competitor backlink profiles. Using Ahrefs Link Intersect, we examined how competitors secured their links—whether through guest posts, link insertions, or other means. We then applied the most suitable tactics to obtain valuable backlinks ethically. Our strong connections with many web admins who manage high-quality authority sites also played a key role in securing these valuable links.
The Results
Traffic Growth
Financial services websites can see significant organic traffic improvements within 9 months, as demonstrated by our success in increasing the website traffic from 400,000 monthly visits to an impressive 1.2 million during this timeframe. This upward trend continues, demonstrating the effectiveness of our strategies.
Foreign Traffic
Financial service websites can increase international traffic by expanding their organic keyword portfolio across multiple languages, which drives significant traffic from international markets including countries like France, Germany, Spain, and more when combined with region-specific content optimization. This expansion has enhanced global visibility and attracted a wider audience, contributing to a strong international presence.
Keyword Ranking Improvement
The number of organic keywords has surged from 127K to 322K! This growth includes a dramatic increase in top-ranking keywords on search engines, rising from 3,300 to 7,300 – a remarkable 121% boost in visibility for important search terms.
This case study highlights how a well-executed SEO plan can substantially improve traffic and search rankings. Our steady, data-driven approach ensured long-term gains and set the foundation for ongoing growth.
Why Choose Searcharoo?
Choosing Searcharoo as your SEO partner can greatly impact your website’s search visibility. With a proven track record of driving significant growth in organic traffic and improving keyword rankings, Searcharoo’s strategies are designed to elevate your digital presence and ensure sustained success.
