What is Link Relevancy?

In short, Link Relevancy is the value that states the usefulness and thematic similarity of a site when linking to yours. Google’s signal for individual links and your complete backlink profile to determine your site’s traffic relevancy. 

This is one of the ways a search engine understands your website niche and main topics. By looking at your internal linking, the sites that link to your domain and what sites you’re linking to, as well, it can understand what your business is. 

It recognizes your niche, but it can also grasp what services or products your website offers.

If you’re a home appliances brand that deals in coolers and freezers, you should be outreaching to sites in the same industry for opportunities, whether blogs or review sites. Suppose relevant sites that write about your type of products are linking to you. In that case, this makes your site also relevant to that particular niche, since a network with niches closely related to yours is referring to you.

Following the Penguin update, Link Relevancy is the direction Google is betting on. And if you are a site owner or an SEO professional familiar with the concept of Link Building and why it works, you might want to catch up.

 

If you’re looking for raw link-building value, relevance is king.

When content and links are relevant to users, they are more likely to follow them and get your site moving through the ranks. Google knows this. It is the same reason it has tailor-made its algorithm to prioritize relevant backlink profiles over high-ranking ones.

Other reasons why Google carefully looks at the relevance of your links are that it helps to:

  • Understand what your site’s business industry, products, or services are.
  • Break down Link Relevancy from domain to domain, domain to a page, page to page, and link to a page.
  • And prevent black hat link building from irrelevant websites.

And to expand on our second reason, let’s illustrate the different types of Link relevancy. So, continuing with our example of a home appliances brand, let’s say a lifestyle website dedicated to family and home links back to you. The domain niche might not seem very relevant. Still, they might have a section dedicated to appliances. This is how those relevance categories would work:

  1. Domain to Domain: Your home appliances site is of light relevance to a family and home site.
  2. Domain to Page: The lifestyle site’s review on best freezers has high relevancy to your domain.
  3. Page to Page: The lifestyle site’s review on a specific freezer linking to your product page is of high relevancy.
  4. Link to Page: If the link referring to your product makes sense within the review context, this will add relevancy to said link. A randomly placed link to manipulate SEO will decrease its relevancy.

 Given that these levels allow for a complex and sophisticated set of metrics used to assess the value and quality of a link, they represent a big part of the present and future of link building. This has led to search engines considering relevancy a huge part of what makes links high quality. 

Of course, your content and the referring article linking to your site have to be valuable to readers, organic, and make sense to be properly considered a high-quality link. 

Succeed in having quality links referring to your site, and your odds of achieving higher traffic and ranking on the SERPs will improve.

 

So, how do you integrate Link Relevancy into your strategy project?

It’s simple; you marry smart connections that merge topically relevant links, with relevant content and high-ranking domains.

Asides from relevance and the various levels of trust a link has to pass, they also have a ranking derived from their home domain authority. Ahrefs, the SEO backlink checker, calls it Domain Rating and URL Rating.

When a link successfully contains all of these elements, its quality and trustworthiness can allow a particular website from its same niche to climb up the ranks. 

At Searcharoo we base our entire link-building strategy around these type of links, and we call them:  targeted links.

We won’t go into an in-depth explanation on how to build these targeted links here. Instead, we’ll give you a quick and effective summary of the best system for interlinking your sites.

First: you have to identify and optimize your site for the effective and consistent keywords that your niche users are searching for. These keywords need to be cohesive and useful when paired with your website’s content.

Second: you contact site owners in your niche and introduce them to your content. The goal here is to marry linkable assets, paired with excellent written content that will have value and will be useful to site owners and their visitors.

Third: choosing a site with a valuable metric like DR or Domain rate is required to ensure an effective link that will procure a higher authority for your website. But don’t forget about Organic Traffic, Ahrefs’ metric that tracks the user traffic targeted to the specific keyword the referring domain shares with your site. 

Lastly: creating targeted anchor texts aimed at intelligent inter-linking between sites and content through outreach and using the keywords discovered on the first step.

To summarize, having well-optimized content, coupled with links to the right pages and the correct anchor text, ensures your website Link Relevancy to Google and more importantly your site users.

When targeted links are implemented by experts that understand the value of Link Relevancy, they can increase your site’s authority and audience. 

And in turn, increase awareness and interest for your business.

John Nasra
John Nasra

Database Management & New Link Acquisition at Searcharoo.