Let’s get something out of the way early on: Link Building isn’t easy. Understanding its nature takes time and demands active research, strong social skills, excellent communication, persistence, and creativity.
It’s a compelling new trend from the SEO (or search engine optimisation) world that still requires you to overcome these entry-level barriers, even if relatively recent. This is why many project leads struggle to keep that SERP ranking needle moving up, regardless of the effort they put in.
Of course, knowing what Link Building is and why it works should be a high priority on your to-do list if you’re serious about trying it out for your business. Whether you plan to create a strategy by yourself or hire an agency with the required expertise, you should take link-building seriously.
Benefits like increased site authority and improved ranking on a search engine result page are just the tip of the iceberg regarding what Link Building can offer your project.
Done the right way:
- It’ll allow your site to connect with a bigger audience.
- It’ll create more traffic and visitors to your site.
- It’ll grow your brand awareness and increase its prestige.
Which, in turn, will make your business recognisable, a point of reference that is trusted by its users.
In today’s hyper-connected world, where links guide users from one site to another, link building is important for any project to grow and attract more users and Google’s attention to their websites. This leads us to explore the right way to approach link-building.
There is the wrong way, and there’s the right way
Regarding Link Building, the goal is relatively straightforward: Create quality links that improve your organic rankings in the SERPs without getting flagged as violating search engine guidelines. Get flagged by the search engine, and your site will face penalisations. This could mean its ranking/position in the SERPs decreases, which could lower the traffic. Create low-quality links that look suspicious, have no content value to the user, or are irrelevant to the target and destination website, and the result will be the same.
So, how do you create the best link-building strategy for your project?
It’s simple: You aim for a backlink network built around smart connections that net topically relevant links coupled with relevant content, also known as targeted links. Regarding Google or other search engines, links have different values and must pass various levels of trust. This is called authority.
Also, the quality and trustworthy links required to climb up the ranks for a specific website vary depending on its niche. Some need more links than others to move you up the result pages. So, how do you go about building these targeted links? Well, the best SEO agencies that specialise in Link Building follow a specific system for interlinking their sites:
Keyword Research
First, if you want your page to:
- Have a good ranking for relevant, intent-driven keywords.
- Manage to attract healthy organic traffic to your website.
It would help if you used a keyword research tool to identify and optimise your site for the keywords users search for.
Multiple keywords will be suggested that will be both relevant and popular. Choosing the most effective and consistent will allow you to:
- Curate your content to be cohesive and useful for said keywords.
- Potentially increase the value of your backlink network.
Keyword research is essential to Link Building, but it’s just the tip of the iceberg. Many business owners and marketing agencies use keyword research as a fundamental piece of their SEO efforts when, on its own, it doesn’t guarantee success or efficacy.
But there is no need to fret; keep reading, and let us show you how link-building experts get it done. This is how we expand upon your initial keyword research as a supporting piece, build targeted links to drive users to your website and ensure profits for your projects.
Outreach
Every good link-building strategy comes into its own with a reliable outreach system. But what is outreach? It’s part of the link-building process where we contact site owners in your niche and introduce them to your content.
“content” means something worthy of a link—a product, service, business, brand, or personality. But, being honest, outreach almost always works best with linkable assets paired with excellent written content.
Meaning, reaching out to people in your niche that:
- Have a site that deals with/writes about assets similar to yours.
- Have an article about your site’s precise content, product/service/business type.
- You mentioned your target keyword in their articles.
- Have linked to similar articles on the topic.
This way, your linkable assets —long blog posts, tools, infographics, etc. — will be valuable to site owners and visitors.
When choosing an authority site to link back to yours, the best Link Building agencies in the market aim their outreach tactics towards two valuable metrics.
The first one is called DR or Domain rate. Essentially, this metric tells you how effective the link placed on the target site will be in procuring a higher authority for yours.
The second one is organic traffic, which means user traffic is targeted to the keyword the target site shares with yours. The higher a website’s traffic, the more potential users looking for the content your site can provide will be directed to it.
Targeted Anchor Texts
Lastly, only top SEO agencies apply your keyword research to intelligent interlinking by connecting sites to content found through outreach and using the keywords you’ve discovered.
The execution of targeted anchor texts for your link-building strategy is vital. Since there are two critical factors to ranking a website, which are:
- Premium content.
- High-value links.
Having well-optimized content, links to the right pages, and the correct anchor text ensures that your website will be relevant to users of the target site. When content and links appear relevant to users, they will more likely follow the said link and get you moving through the ranks.
To be considered a quality link, the content on your website and the linking article must be organic, relevant, and valuable to users. Quality links enhance your chances of higher SERP rankings and increased visits. This leads us to the value of targeted links.
The Value of Targeted Links
Link Building done the right way, with a strategy aimed at targeted outreach, keyword research, and links, can significantly impact the growth of your website.
But not just that…
Links are responsible for the interconnected parts of the Internet. They are what make the World Wide Web a network of information. Targeted links organise and connect all these hubs of information tied to precise keywords that make sense of the search process and bring users closer to the content they want.
With them playing a pivotal role on the Web, the value of targeted links should be obvious to you and your project. When they’re correctly implemented by knowing experts, they can also connect your sites to pages with high authority and audience, increasing the accessibility and visibility of your business. The more sites with a high domain rate and organic traffic link to yours, the more powerful the boost to your site’s reach and the possibility to rank in the first results of a user’s query.
Links placed on a website relevant to your niche, inside the paragraph of a related existing article with a compelling anchor text, are what you should be looking for in a link-building strategy.
Anything other than this, like links placed in sidebars or as a footnote, are put, not quality links. Without high-value targeted links, it is impossible for any SEO strategy to promote your content effectively, regardless of how well-crafted and exciting it may be.
High-value targeted links mean finding professionals who understand this, which is important when partnering with any SEO agency specialising in link building and search optimisation. This brings us to why you should choose Searcharoo for your successful link-building strategy.
Why Choose Searcharoo for your Successful Link Building Strategy?
Choosing Searcharoo for your link-building strategy could be beneficial. It offers advanced search capabilities and niche targeting. These features are essential for identifying high-quality, relevant sites, making building a strong backlink profile more efficient.
Searcharoo includes automation tools, which could greatly enhance productivity by handling repetitive tasks such as outreach and link placement tracking.
Integration with other SEO tools can also provide a more comprehensive approach to your general SEO efforts, guaranteeing your link-building strategy is well-integrated and effective.
Another important aspect is the platform’s commitment to quality and compliance with SEO standards, which is vital for avoiding search engine penalties.
The availability of detailed analytics and reporting within Searcharoo can help you monitor the success of your links and refine your strategy over time.
Strong community support and effective customer service can be invaluable, especially when encountering challenges.
Searcharoo’s competitive cost-effectiveness maximises ROI, making it an ideal choice for businesses optimising their SEO efforts. Let’s look at the experts who can elevate your SEO strategy.
Experts that can elevate your SEO strategy
It’s evident by now that the best Link-Building strategy with a Targeted Link approach is more likely to help online projects looking to increase their reach.
It’s essential in any online SEO strategy to increase your website’s traffic and grow your business. It expands upon the right keywords to bring valid leads, allowing you to reach a broader audience and increase profitability.
And right now, you’re closer to getting all those benefits.
Here at Searcharoo, you can find a professional SEO team that does all the hard work for you. We’re ready to help you develop quality links to help your website earn meaningful organic traffic from Google searches.
We are professionals with proven SEO and Link-Building expertise who can offer high-value editorial edits on websites relevant to your niche and with quality metrics.
The link-building strategy your business needs to grow exponentially is just one click away.
Please look at our highly targeted Link Packages and professional-quality Guest Posts. Alternatively, schedule a 15-minute strategy call with our team to discuss how we can improve your SEO strategy.
