As a business owner trying to navigate the online market, developing a good reputation is essential.
Not only does your reputation provide the image you want to potential customers, offering them an appealing idea of your company and the work that you do, but it also plays a major role in your company’s visibility online.
When it comes to locating local services, such as your business, there are specific features considered by Google and other search engines in terms of where results are ranked.
It should come as no surprise that the top websites in local search results are those that have the best reputation, which means they are deemed to be reliable and an authority domain by Google.
These are the factors used to determine which businesses should be recommended above others in the same region, and it is something you can work on for your business to get better results.
There are various forms of optimization you can work on to increase the ranking of your website in search engines, but in terms of local SEO, there is a specific service to consider. This can take a long time to do when working on your own, which is why you may want to consider working with citation building services.
In this guide, we are sharing everything a local business needs to know about citation building services and how these can improve their local SEO for greater reach, internet traffic, and revenue.
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What Is A Citation Building Service?
Over the years, your local business may have been cited online in the form of reviews, recommendations, or even local news articles. All of these mentions of your business can be used as part of your local SEO strategy, helping you to increase your rankings in search engines and reach more people.
It is possible to combine both existing citations as well as create new listings for your business as part of local SEO, but you may need to work with a citation building service for this to work the way you want it to.
Local citations is the name given to any consistent mention of your business details online, specifically in online business directories. With this in mind, local citations are not only useful to local people looking to learn more about your company and basic information such as your address and phone number but it is also used by Google rankings.
As we have mentioned, Google and other search engines rank their results based on the relevance and reputation of the domain. This applies to all kinds of websites, including local business listings, which are offered within local searches.
While other websites may increase their online visibility by sharing content with different websites for a backlink, businesses have local citations to do this for them.
Local citations operate in the same way as backlinks or any other SEO tool used by websites as a trust signal to Google, indicating that your business is legit. The more the same business name, address, and phone number appear online for your company, the more reputable your brand appears to be to Google.
As you are considered to be a legit business, due to the consistent information provided online, the higher your website will rank in search results.
Users typically rely on the first few results in any search they make, so as a local business, you want to ensure you are appearing at the top of search results pages to reach as many people as possible. This can be done using citations and other forms of local SEO.
It is important to note that local citations are not the same as generic citations, as specific details are included in local listings to appeal to local audiences. These are best used by companies that have a physical destination or base in local regions.
Likewise, with all other forms of online optimization, not all citations offer the same kind of value to businesses. This is something to remember when you work to build citations across the internet, as some are better suited to your needs than others.
As a locally based business, a local citation is much more valuable than generic mentions as it makes you relevant to a local search. It is this locality that makes your business stand out and determines the best kind of SEO work to focus on.
Building citations can be an effective part of your local SEO campaign, but it is clear that it is not a simple process. It is not simply about getting your business data out there, as not every business listing you have will impact your ranking in search engine results the way you want.
This is where local citation building services come in, and these are offered by a professional SEO agency to ensure great results. A local citation service will work with the guidelines of the big search engines, such as Google, to generate consistent citations to contribute to local SEO.
There are specific elements of local citations that can be useful for local rankings, such as your business name, address, and phone (NAP data), as well as the business directories themselves. As a local citation service is a professional one, your business will be experiencing the best available and offering consistent results.
How Does A Local Citation Service Work?
Local citations can be useful for local SEO of businesses when they are done correctly and consistently.
Over time, your business information will appear among business listings and may even appear within your local search ecosystem due to the ongoing mentions from customers and those in the area. Most businesses appear on sites such as Apple Maps and similar business directories as standard, but there are other locations where your business description and information can be useful.
Not only does having your business listed this way online make it easy for potential customers to find you, but it also can contribute to how many internet users find your business and additional revenue streams that may be revealed online through this.
As a new business or a local brand, it can take a long time for manual listings from previous customers in your area to appear in online business directories. Likewise, doing this work yourself can take a long time and may prevent you from offering a detailed report every time.
A local citation building service will submit your business information to reputable directories on your behalf, ensuring that reliable and relevant information is provided online regarding your brand.
Working with a local citations service ensures that customers can easily find information online regarding your business, as well as contributing to better online visibility for local businesses through local SEO.
All of this work is done on behalf of your business, working to increase your visibility and improve your online reputation without additional work required from you. As a local business with limited resources and time, this is incredibly useful and a great service to take advantage of.
Do I Need A Local Citations Service?
A local citation building service is ideal for any local business that has a physical location and also wants to increase its online visibility. Local citation services are a form of local SEO that can increase the ranking of your business on search engines to reach more people online.
This form of local SEO is based on the same NAP data, including website URL, being present in multiple business listings for your brand. This data is used to combat any spam business details to ensure that search engine users are getting legitimate results when they look for something specific in their area.
Working with local citation services can make it easier for you to develop listings across citation sites, all the while ensuring this is quality work. As we have mentioned, not all citation sources operate the same way and offer the same kind of value.
There are some important sites that you should aim to be present on, such as Data Axle, which was formerly InfoGroup. Citations built on these kinds of platforms, as opposed to niche sites, hold more value in terms of local SEO and can offer better results for your business.
Working with a local citations service makes it easier for you to avoid being present on these niche sites, which could be registered as spam, as well as other issues such as duplicate listings, which also reduce your internet reputation.
Instead, these services work to build citations on reputable directories across the internet as well as update existing citations to provide up-to-date business information.
Local citation services also have a complete in-house team dedicated to this kind of work, meaning they can provide better results than you working alone. When working with this kind of service, you will be provided professional citation management, which also includes a citation audit detailed report for all work.
With every citation audit done for your business or new listing added, the team will provide a detailed report so you can keep track of existing listings and how your business is being represented online.
Local Citations Services
A citation building business will be able to offer several services within this to improve your local SEO and online appearance as a whole.
Most citation building services include:
Full Citation Audit
This is where the citation building company will assess all current existing citations of your business to ensure they are present on top directories and contain the right information for your business
Detailed Report For All Citations
With every single citation added to business directories, you will be provided with a detailed report from the team. This will include the full information of your business, as well as your login details for the business directory email account used, no matter how many directories your business appears in.
These login details can then be used in the future for any updates or references required.
Citation building is a form of white-hat SEO, which is done through the manual input of information.
To avoid being registered as spam, citation building teams will manually input the business details into each directory.
With this service, businesses have access to a full support team that can help with any issues or SEO queries you may have.
As a local business, citations can be a very useful tool for getting noticed online.
Not only does being present in online directories make it easier for local customers to find out more about your business and your location, but this information can also contribute to better rankings in search engines.
The higher you rank in search engine results, the more people you can reach online, which in turn can bring in more revenue for the business.
In a bid to provide the best results to users, Google looks for consistent citations and business details for all companies listed online. This means the same NAP information should be present every time your business is mentioned online to show Google that you are legit.
This information is then used to determine the ranking of local searches, and only reputable businesses will appear at the top. Consistent business citations are a sign of trust and can go a long way in the marketing of your business online.
There is a lot of work that goes into developing business listings and ensuring you are present in the top directories, which is where local citations services come in.
This is a professional SEO service that can be performed for local businesses that not only want to increase their citations online but also improve the quality of their existing ones.
There are many ways professional teams can help local businesses reach more people and, therefore, make more money. To get noticed online these days and stand out as a legitimate business among the thousands of other results, you need to have consistent business listings in major directories across the internet.
Services are available to aid with this and can provide brilliant results for local companies who want to reach more people.
Scott Calland is a highly regarded content specialist with an English Degree. He has a passion for creating compelling content as a UK journalist that engages, informs, and entertains readers. With over 10 years of experience in creating news publications as a reporter, Scott has developed a keen eye for detail and a deep understanding of how to craft content that resonates with audiences. Working closely with data analysts Scott’s research on topics is unrivalled for latest news updates.
Scott is also an investor in Searcharoo.