How Much Does Link Building Cost in 2024




link building

When developing your SEO strategy, you might consider purchasing backlinks.

This topic is fraught with ambiguity. Some argue it’s detrimental to your brand, while others see it as a beneficial strategy.

So, what does link building do for your website’s authority and brand? Link building, an end-to-end service, directly impacts your website’s search engine results, potentially offering a cost-effective boost.

As we near 2025, understanding the evolving pricing patterns in this sector is crucial.

High-quality backlinks from authoritative websites are more important than ever, and organizations continuously seek innovative link-building strategies.

Depending on your chosen approach, costs can vary, ranging from $2400/month to $18000/month.

Each method for outsourcing link-building has its benefits and drawbacks. This article will guide you through the nuances of link-building costs and pricing in 2024, whether you’re a small business owner or a marketing expert. 

Considering these factors, it’s clear why backlinks remain so vital in the ever-competitive digital landscape.

In 2024, why are backlinks so significant?

link building

Backlinks remain crucial for SEO, significantly affecting your website’s ranking. A recent survey revealed that 91% of SEO experts consider backlinks essential ranking factors.

They signal to search engines that your content is valuable, improving its search result placement. Moreover, backlinks drive targeted traffic to your site, boosting conversion rates and revenue.

They also establish your website as an industry authority, enhancing credibility and trust. Therefore, investing in backlinks is vital for your SEO strategy, whether natural or acquired.

But how do you go about obtaining these valuable links? Understanding paid link building is the next step.

What Is Paid Link Building?

When you purchase backlinks, you essentially pay another website to link to yours. This transaction involves an exchange of money for a referral link.

The goal is to enhance your website’s ranking in search engine results pages (SERPs) by utilizing the authority of other sites.

This explains why many people buy backlinks, as they are vital to Google’s and other search engines’ algorithms for ranking web pages. It’s important to note that Google frequently updates its algorithms to penalize sites engaging in black-hat SEO practices, like buying low-quality or spammy backlinks.

Therefore, caution is necessary when purchasing backlinks, ensuring you only work with trusted suppliers. Quality backlinks from reputable websites can improve your rankings, whereas poor-quality links can harm your reputation and ranking.

There are various types of backlinks you can purchase. These are the most common among them:

  • Editorial links
  • Guest post links
  • Blog comments
  • Forum posts

It’s worth exploring more organic methods for acquiring high-quality links to avoid these pitfalls.

What is Natural link building?

“Natural link building” refers to backlinks that occur organically without the website owner actively pursuing them through methods like guest blogging or paid links.

These links are created when other webmasters, bloggers, or website owners link to your content—whether blogs, images, products, or videos—because they find it beneficial for their readers and valuable for their sites.

Natural link building excludes strategies such as guest posting or link exchanges. Google and other search engines favor this approach, which demands considerable time and effort.

New websites may take years to accumulate sufficient natural links. Consequently, SEO professionals often resort to link-building packages to bolster their off-page efforts.

Google values the number of links, quality, and relevance.

How Google Views Link Building


Despite the perception that Google opposes link building due to algorithm adjustments like Penguin, these changes benefit the online landscape.

Techniques such as forum connections and PBNs have been rendered ineffective, ensuring deserving content rises to the top.

Consequently, quality content stands out, emphasizing the importance of ethical link development. Google advocates for top-notch content creation, which naturally attracts backlinks.

A reliable backlinks supplier prioritizes high-quality content marketing, akin to organic connections. Ready to discover why quality backlinks matter?

Why Should You Buy Backlinks?

Wondering about the benefits of buying backlinks for your website? Simply put, it can enhance your site’s search engine rankings, authority, and visibility.

Let’s explore the key reasons for investing in backlinks and how they can elevate your website’s performance. These are what you can get in buying links.

Boost your search engine rankings.

Search engines such as Google consider backlinks a vote of confidence in your website. If you have high-quality backlinks from trusted domains, search engines are more likely to rank your site higher in search results. This might increase your website’s exposure and organic visitors.

Increase domain authority

Domain authority is a measure that reflects your website’s legitimacy and reliability. Backlinks from reputable websites may boost your authority, making your website more desirable to search engines and people.

Improve your internet visibility.

Collecting backlinks from well-known websites in your industry may expose your website to a bigger audience. As more people become aware of your website, you have a higher chance of attracting new visitors and prospective clients.

Drive targeted traffic

Receiving backlinks from relevant websites will most likely bring interested users to your products or services. This tailored traffic may result in improved engagement, fewer bounce rates, and more conversions.

Increase indexing speed

Backlinks assist search engine crawlers in finding and indexing your website’s pages more rapidly. Faster indexing implies that your website’s content will be visible in search engine results sooner, making it simpler for users to reach your site.

Your Choices Concerning Link Building

A link-building strategy is a complex process requiring several stakeholders; writers and content marketing managers are just a few of those often required.

However, three options normally have a great influence on link-building pricing and how site owners can approach a link-building campaign:

  1. To create it in-house
  2. Using independent contractors
  3. To work with organizations

Each of those choices has advantages and disadvantages in things like cost, adaptability, and efficiency, so it is critical to understand them all to make the best choice.

Let us examine the three choices in more detail.

Option 1: Create a house-building operation

The first choice is to manage every aspect of link creation internally.

Suppose your business does not already have one. In that case, this entails creating a link-building team or having your current team members develop and build links themselves.

Suppose you want to pursue the in-house route. In that case, you should be informed of all the requirements for carrying out the entire procedure and the associated expenses.


First and foremost, you must recruit the appropriate personnel.

Depending on the needs, hiring a link builder alone can be fairly limited; thus, a link-building operation will require the correct team to support it.

The following are typical positions for the key hires for your in-house team:

  • Outreach Specialist: Contact websites via email or LinkedIn to obtain a link.
  • Content Writer: In charge of writing guest posts for a specific website.
  • Content Marketing Manager: In charge of managing the whole process.

All of these will require salaries, which can vary significantly.

Although people are an important resource, discussing the tools that can make the procedure faster and more efficient is also important.


People who work in link building—specifically SEO in general—rely largely on the correct tools to accomplish their tasks.

This implies that, unlike outsourcing, when developing links in-house, you must consider the expense of employing such tools, which are typically, but not always, subscription-based.

Notably, the following are some of the most visible technologies in a link-building team’s tech stack:

  • Ahrefs: SEO tool for monitoring organic traffic, useful metrics such as the DR, doing backlink audits, and more (starts at $95 per month).
  • is an email finder tool for locating a link prospect’s email address (pricing starts at $39 per month for 1,000 credits).
  • Mailshake is an email outreach solution for personalizing and tracking cold outreach campaigns (it starts at $58 per month).
  • Oxylabs: Search engine scraper (starts at $99 monthly, plus proxy charges).
  • Data input and research by hand: Prices vary depending on your talents and procedure, but a fair starting point would be $300.

Furthermore, the pricing shown above does not include content production, which will incur additional charges for tools such as Clearscope, Surfer SEO, or MarketMuse, depending on the quality of the job you desire to do.

So, how much does the tech stack of a link builder cost?

In our opinion, the minimal monthly cost for a well-rounded link-building tech stack is about $600.

In general, the two most significant resources to consider when evaluating the expenses of an in-house link-building software team are people and technologies.

Option 2: Hire freelancers

In general, link-building can be achieved by collaborating with freelancers.

This implies that instead of hiring a full-time staff, a company may work with an independent contractor to locate and contact relevant link-building vendors and possibilities.

This choice, like all others, offers advantages and disadvantages.

On the bright side, hiring a freelancer provides the following advantages:

  • Less expensive than employing a full-service SEO firm or recruiting an in-house team.
  • They are more adaptable since they can operate on a project-by-project basis.
  • Some may specialize in certain elements of link building (for example, broken link development) or even in specific verticals (for example, the medical industry) and know those areas.

The disadvantages, on the other hand, are as follows:

  • The job quality might vary greatly depending on the individual freelancer, and it may be more difficult to guarantee that the work is completed to the same standards as a more established SEO business.
  • Because a freelancer may have other jobs to prioritize, there is generally less consistency.
  • You may have less control over their work, making verifying that they exclusively use white-hat practices more difficult.

When it comes to cost, freelancers can accommodate nearly any budget. While pricing with freelancers is fairly variable, you should be mindful that a low price frequently reflects a bad quality of service as well.

It is not uncommon for websites to spend significant time and money attempting to recover from low-quality connections that did more harm than good.

In conclusion, working with freelancers may be a viable alternative if you have a limited budget, as long as you conduct comprehensive research to find the suitable one(s).

Option 3: Collaborate with a link-building agency

Opting for a professional link-building agency presents numerous benefits over in-house teams or freelancers.

Notably, SEO agency link-building costs are surprisingly affordable, making it an attractive option. Moreover, outsourcing to an agency reduces the time investment needed, as they come equipped with skilled teams and the tools for effective link-building campaigns.

Additionally, agency partnerships often boast extensive networks within relevant industries, streamlining the link acquisition process.

Expect frequent progress updates and dedicated account management, including regular reports and actionable insights.

Expect a seamless transition into exploring the distinct advantages of collaborating with Searcharoo.

Why Choose Searcharoo as Your Trusted Link-Building Partner?

Searcharoo stands as the top choice for your link-building necessities. When you collaborate with us, you’re not just accessing a service but becoming part of a network of progressive businesses dedicated to enhancing their online presence.

Our adept team comprehends the intricate algorithms of search engines and the crucial role high-quality backlinks play in elevating your website’s visibility. We prioritize transparency and integrity, meticulously tailoring each link-building strategy to your objectives and industry niche.

Our commitment extends beyond project completion, providing ongoing support and guidance for your sustained success. You can confidently elevate your digital presence with Searcharoo as your trusted link-building ally. Explore the secure and ethical methods of buying backlinks with us today!

How can I buy backlinks securely and ethically?

Looking to purchase backlinks securely and ethically? When it comes to link building, ensuring safety and ethics is paramount. Here’s a concise guide to acquiring backlinks:

  • Research your options: Before acquiring a backlink, research the website’s credibility. Check their rankings and backlink profiles for assurance.
  • Avoid low-quality links: As tempting as it may be to purchase large quantities of backlinks, focus on quality over quantity to maintain long-term website integrity.
  • Use anchor text wisely: Opt for anchor text relevant to your content, as it can impact your website’s trustworthiness and search results.
  • Monitor your backlink profile: Regularly review your backlinks to weed out low-quality or spammy ones using tools like Ahrefs or Semrush.
  • Beware of Fiverr: Avoid bulk backlink purchases from Fiverr, as they often comprise low-quality links detrimental to your SEO efforts.
  • Diversify link distribution: Don’t direct all links to landing pages; vary your linking strategy to enhance overall website authority and rating. Following these steps can ethically and securely enhance your website’s SEO. 

By considering these factors, you’ll be better equipped to navigate the intricacies of link building pricing and make informed decisions about growing your website.

Link Building Pricing: What is the Cost of Link Building?

Link building is crucial for digital and major content marketing agencies. However, determining specialized link-building agencies’ true value proposition requires careful consideration.

So, what constitutes a fair price for link-building services? It’s not a straightforward question.

Understanding the DR and DA-dependent pricing model is crucial. Link creation costs vary widely, ranging from $100 to $20,000 per month, depending on the desired quality and volume.

Establishing a pricing point per connection is the simplest approach to gauge long-term expenses accurately.

Now, let’s explore how domain authority (DA) and page authority (PA) influence pricing structures in link-building services.

Understanding the DR and DA-dependent pricing model

When considering the cost of link building, companies often base their pricing on metrics like DR (domain rating) or DA (domain authority), which are third-party measurements that do not always indicate a website’s true quality.

Despite their limitations, these ratings and indicators, like organic traffic, serve as benchmarks for assessing website quality.

Domain Rating (DR) is a key metric, measuring a site’s backlink strength on a scale of 100; higher DR often signifies stronger backlinks. However, it’s crucial to note that link equity is distributed evenly among connected sites.

Thus, the authority and relevance of referring domains are pivotal factors affecting link costs. Referring domains should be authoritative, reflecting trust and reliability to search engine algorithms.

Links from authoritative sites typically command higher costs, with pricing ranging from $80 to $600+, depending on link quality. This approach differs from per-link pricing models, reflecting the diverse costs of outsourcing link building. 

Let us understand how website relevance intertwines with link-building costs.

Factors Affecting the Cost of Link Building

Entering the world of link-building costs can feel overwhelming, especially for those new to the game.

However, understanding the intricate dynamics behind these costs is crucial for optimizing your strategy.

Let’s discuss key important factors in determining the expenses associated with link building.


The approach to link building is paramount. Whether you opt for freelancers, in-house teams, or full-service agencies, each avenue has cost considerations.

Beyond the selection of who will handle your link building, the specific methodology employed also influences costs significantly.

For instance, employing email outreach campaigns to engage webmasters and secure links requires time and financial investment, as it often involves a per-link-based approach.

While cutting corners to save on costs might seem tempting, it’s essential to recognize that shortcuts can potentially devalue links over time, undermining the efforts and resources invested.

A low price per link is meaningless if that link disappears immediately!


Another critical factor impacting link-building costs is the desired volume of links. Maintaining a healthy link profile involves a delicate balance between acquiring new links and mitigating the loss of existing ones.

This balance becomes particularly challenging for larger firms with extensive link profiles, as they may experience more pronounced link decay.

Consequently, such firms may need to allocate more human and financial resources to sustain their link-building efforts effectively.

It’s essential to consider the price per link, and the scale of link maintenance required, as managing numerous links can significantly impact the overall link-building process.


The niche in which your website operates plays a significant role in determining link-building costs.

While larger niches offer abundant link-building opportunities, smaller markets may present challenges due to limited options.

In popular niches, securing guest posts or acquiring links from relevant sites may be relatively straightforward, given the abundance of available opportunities.

In contrast, smaller niches may require more effort and resources to establish links, resulting in higher link-building costs.

Understanding the dynamics of your niche and its link-building potential is essential for accurately assessing the associated expenses.

Considering these factors collectively provides valuable insights into devising cost-effective link-building strategies.

By understanding the intricacies of approach, volume, and niche, you can optimize your efforts to obtain quality links without compromising your budget. 

Crafting Your Link-Building Strategy

The dynamics of link building in 2024 are intricate yet pivotal for online success. Backlinks, prized for their impact on website authority and search engine rankings, come in various forms.

Paid link-building presents a tempting shortcut but requires caution to dodge penalties. Conversely, natural link building, though time-intensive, garners favor for its authenticity and lasting benefits.

Google sees link building as a testament to content quality, advocating ethical practices prioritizing user experience.

When it comes to link building, businesses face a spectrum of options, each with merits and pitfalls. From in-house operations to external collaborations, choices hinge on factors like budget and expertise.

Selecting the right partner is paramount. Enter Searcharoo, offering transparency and tailored strategies to meet ethical objectives. Buying backlinks can boost rankings, but security and ethics must be paramount to ensure long-term success.

Understanding link-building pricing is essential, as factors like approach and volume influence it.

Cost efficiency and ROI demand a strategic approach. By holistically considering these factors, businesses can forge effective link-building strategies that drive growth and visibility.

About Searcharoo

Searcharoo is a Link Building & Content Marketing company run by SEO’s based in the UK.

Our goal from the start has been to provide premium links and content services, at fair and affordable prices.

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