In these times of reduced organic reach and competition, ranking in organic search results is more crucial than ever. Backlinks are, of course, one of the most important components of organic rankings.

Your site’s links play a crucial role in increasing traffic and are among the most critical search engine rankings. Having links between websites indicates that one supports the other and provides users with a direct path to your website.

Link building boosts the rating of your website, increases traffic, and aids in the sale of more items. When it comes to ranking high for relevant keywords, you’ll have to be creative with your link building.


eCommerce link building strategies

Link building for e-commerce is complex. Having a high ranking on Google for relevant phrases is the equivalent of having a physical store on a busy street. As long as you’re there at the right moment when people want to spend money, you’ll generate a lot of sales.

Using internal links and connections from relevant sites is necessary to accomplish this. Let’s start by looking at some of the best strategies for building links to your eCommerce store.


Link Building Tactics for Ecommerce Site Owners

Nofollow and dofollow links

Linking to specific pages with No-follow may boost search engine optimization. Search engines consider do-follow links safe to click, whereas no-follow links should not be clicked. It’s good to use both on your website.


Links and anchor text

The anchor text on your own site is essential since it helps Google comprehend what your website is about. You should aim to make your anchor text appear as natural as possible while including many keywords. A link’s anchor text is generally simple to notice since it’s highlighted and written in blue.


Internal vs External Link Building

The term internal link refers to a connection between websites within a domain. Links pointing to a particular page on your site tell Google that the information on that page is valuable. Links from your landing page are standard in an eCommerce link building campaign. Alternatively, they can create a “Similar Products” feed on each product page and blog post.

External links are hyperlinks from your website’s content to another high-ranking web page. Google sees that you are trustworthy and authentic by having links leading to your website. You can consider these votes of confidence.



It would be best to have a few conditions in place before you begin contacting other websites in your search for relevant backlinks. To get links that will boost your eCommerce website branding, follow these steps:

  1. Ensure that technical and on-page components are search-friendly.
  2. Analyze your audience.
  3. Create pages that are valuable and have quality links.

You’ll be able to make the most of each connection you secure once these parts are in place.


Investigate Your Target Market

If it isn’t evident by now, eCommerce link building is difficult! It would help if you had a thorough grasp of your audience to maximize your chances of success.

Understanding your audience for e-commerce link development has two advantages: you’ll know what kinds of sites they’re looking for and where they go online.

In reality, the sort of audience you have may influence your ability to develop links. People passionate about a topic or a pastime are considerably more likely to establish websites devoted to your items and, as a result, link to them. Consumers and enthusiasts exist in specific niches, and it’s crucial to recognize which exists in yours.

Although eCommerce sites exist to sell things, you still need non-promotional educational pages to expand your website and brand.

The audience that might profit from a connection to your product page is tiny (those who are ready to purchase), and other website owners will be wary of linking to commercial content – it is practically free advertising.

You can build trust and familiarity with your audience by providing information that will pay off when they’re ready to purchase. Furthermore, eCommerce link building allows you to route link equity from your instructional material to your product pages.


Create Linkable Assets

Adding a blog area to your site with engaging content assets and then doing outreach to encourage others to link to your articles is a great strategy to gain links. By connecting out to better-converting sites, you may pass on the favourable impacts of the referral.

The trick is to figure out what kind of material is most likely to generate links. You may accomplish this by searching for a competitor in Ahrefs and looking at the “Top Pages by Links” section to see which pages have a lot of referrals. Repeat this process for a few other competitive websites until you’ve compiled a list of possible assets.

Now that you have some ideas, you must generate content superior to your competitors. This improves the likelihood that people will connect to your resource rather than one created by your rivals.


Creating Affiliate Product Category Pages

Developing affiliate agreements is an excellent method to boost sales and traffic to your site and provide you with links to your site.

You may get connections from high-quality sites if you choose the correct affiliate partners. Another advantage is that these connections are often sent to your product pages.


Donate to a worthy cause

Organizations often acknowledge donations you make. Check to see if any of the contributions you’ve made have a list of contributors with connections. If they do, make sure you get a listing as well.

Open Source software is widely used in the software development business. You may always choose to make a small payment to express your thanks and get a link as a result.


Product Reviews by Influencers

Product reviews that are sponsored are a great strategy to obtain links back to your website. Reach out to bloggers or websites in your field and ask if they’d be interested in reviewing your product.

The website will determine what they want in return. In return for a review, a tiny blogger could be willing to get your goods for free. Depending on the price of the goods, this may be a terrific bargain for you. A major publisher, on the other hand, may demand payment.

There are a few things you should keep in mind. Sponsored reviews and articles should be marked, and the link should include a “no follow” tag to comply with Google standards.


Use Video Marketing

Through walk-throughs, narratives, and in-depth instructional films, video content helps you bring your brand’s goods (and the stories behind them) to life.

With video marketing, you may also develop various materials for your target audience, ranging from informative how-tos to amusing tales and slapstick comedy.

This is quite useful for creating effective links that attract clients and increase click-through rates. Google favours video material, which has the potential for highlighted snippets.



Putting oneself in a position to acquire links is the goal of building links for many many eCommerce sites. You won’t get many links to your category and product pages unless you offer creative or controversial topics. You’ll need to figure out a way to boost your category and product pages’ authority, relevance, and trustworthiness.

And if you’re looking for a reliable and experienced third-party that not only handles SEO for you but also guides you and helps shape the best link building strategy for your site, contact us.