Link building is critical for running a successful law firm SEO strategy. SEO and link-building laws are constantly shifting and changing, and keeping up to date is imperative.


The Purpose of Link Building

Law firm link building increases the number of links pointing to your website (inbound links). An innovative link building strategy has the potential to increase your SEO and search rankings.

When another website connects to yours, Google recognizes the value of your content. It also allows others to locate you on the internet differently.


Why Are Links Important for a Law Firm?

Links from another site show that your site is a trusted source of information. If other website owners are willing to connect to your legal practice, Google will assume that your company is legitimate.

High-ranking, respected, and well-established websites might convey domain authority to your law firm’s website, therefore enhancing your authority. As a result, search engines like Google will be more likely to trust your site and rank it high in the search results.

Did you know that the most costly keywords in Google Ads are loans, insurance, mortgage, and a lawyer? For Pay Per Click (PPC) and Search Engine Optimization (SEO), lawyers and attorneys are among the most competitive sectors in SEO.

PPC is fantastic because you can see the results immediately when you pay for advertising, but a well-designed law firm SEO plan provides a far greater long-term Return On Investment (ROI).

Link building begins with amazing content. Great content also creates reader trust and portrays your brand.

What does it take to rank on Google’s first page for a competitive industry? You may have excellent content, but is it sufficient? High-quality links are the solution.


Link Building Strategy for Law Firm Websites

So, what can you do to increase the number of backlinks to your legal firm’s website? You may use a variety of tactics, some of which are beneficial and others that are detrimental.

Using white hat tactics to gain backlinks is the best way to go. This strategy focuses on your target audience instead of appeasing the search engine to rank high. It’s critical to follow Google’s terms of service, but your audience should come first.

When the audience comes first, your efforts will be focused on offering high-quality content and services, which will help your website gain organic traffic.

This may be accomplished in a variety of ways, including:


Work on Your Social Media Sites

You should start with social media links to support your link-building plan since it seems more natural. As a result, you must first establish your social media presence. Begin with social media profiles.

Find speciality communities, such as Facebook groups, and join them to answer legal questions. Respond to questions, establish yourself as an expert, and share new articles on your blog with these groups as you write them.

When it comes to your online presence, taking advantage of every chance to include legal SEO should be a priority. Consider paid advertising as a viable alternative for reaching your target demographic, but be cautious.

Don’t succumb to the lure of buying social signals on sites. These jobs may be banned, and even if they aren’t, the accounts that will distribute your material have been exploited to the point that you don’t want to do business with them. And all you’re doing is sending spam signals to your website.


Hosting Community-Focused Events

Hosting events is a great approach to get exposure and backlinks. Virtual conferences and webinars are still excellent ways to get more attention if you can’t conduct in-person events.

You may pitch the specifics of your event to other periodicals and companies and ask them to promote it when you advertise it. They’ll most likely spread the information on social media and link to your website.

A scholarship for students and other people of your community is another possibility. Other companies, institutions, and organizations will link to your website, bringing more people to your scholarship pages.


Reputable Legal Directories

Like the Yellow Pages of old, directories are simply lists of websites. There are a plethora of lawyer-specific directories available on the internet, ranging from paid directories, free, and even one-time-fee services.

Some legal directories are particularly authoritative in terms of links. They often include sections for businesses to contribute information such as names, phone numbers, practice areas, social media accounts, and, of course, website connections.


Guidelines for Directories

Lawyer directories are networking opportunities that are both simple to access and difficult to avoid. Here are a few things to keep an eye out for:

  • Look for high DR and DA (Ahrefs Domain Rating).
  • Look for directories that are being actively curated. Be cautious if you notice missing photos or broken connections.
  • Before submitting your website to a directory, be sure it is reliable. It’s generally not a brilliant idea to put your site there if it seems to be low-quality or questionable.


Linkable Content

Engaging material that other websites can’t help but connect to is linkable content.

Many law firms develop unique information that consumers can’t get anywhere else, and that serves as a helpful resource or addresses a pressing industry topic.

The idea is to create something that other websites will eagerly connect to. The following are some examples of linkable content:

  • eBooks
  • Libraries accessible through the internet
  • Interviews with the celebrities
  • Videos
  • Quizzes
  • Infographics
  • How-to manuals

Try to develop some content ideas that your audience might like. If you promote this information online (and, ideally, get it to rank), you’ll automatically draw links. You may also directly market this material on websites.


Try the  Skyscrapers Technique

This is a white hat SEO method that will need an in-depth study of your topic. You will need to analyze your competition’s top-ranking content. This strategy requires you to take inventory, develop new material that improves on the old content, and then ask the original publication whether one of their hyperlinks may be replaced with yours.



Link-building is one of the most challenging SEO techniques, but it is also one of the most successful, allowing your website to rank well on Google.

High authority websites are needed for your website’s content to rank effectively on Google. Having credible connections demonstrates that your site’s content is trustworthy, putting you ahead of the competition.

And if you’re already considering SEO help, take a look at some of the things we offer. Whether you are a new site owner who’s just started blogging or the figurehead of an established business, contact us and we’ll provide personalised and insight-driven answers that can get your links in check as soon as possible.


Frequently Asked Questions

Do law firms need link building part of their SEO strategy?

Increasing the number of unique referring domains linking to your website can improve rankings and traffic. You may not realize that connecting to other reputable websites may be part of a good link building strategy.


How can I build links that my competitors cannot?

Existing relationships are one of the most effective strategies to get links that competitors can’t duplicate. You can build links from relationships you formed in law school and find guest posting opportunities.


Is it necessary to optimize internal links?

Yes, you should create links between your site’s important pages. Your site’s internal linking structure may help it rank higher and attract more visitors. This technique will also assist potential clients since it will simplify accessing relevant material.