The travel industry attracts a diverse mix of people from different backgrounds willing to invest in exploring new destinations. With such a high demand for travel services, companies face intense competition to stand out and be seen by potential customers.
At Searcharoo, we understand that while several strategies can elevate a company’s visibility, SEO and link-building are particularly effective for sustainable growth.
Employing these tactics ensures that travel businesses appear more prominently in search engine results and gain credibility through valuable backlinks from respected sites.
As we explore these benefits further, we’ll discuss specific link-building tactics for travel SEO, offering practical insights to enhance online presence and attract more travelers.
Link Building Tactics for Travel SEO
In search engine optimization, there are several key areas to focus on.
These include your website’s security and accessibility, how quickly your pages load, technical setup like meta tags and URL structure, optimizing your content, social signals, and the overall user experience.
Each factor plays a role in achieving higher rankings for your chosen keywords.
While each element is crucial, one SEO component stands out above the rest: links.
A backlink occurs when one website includes a hyperlink to another, creating a web of connections. Imagine your website as a city, with each page a block; backlinks are the highways linking cities.
These links allow users to navigate from one page to another, similar to how highways connect different towns.
In the eyes of search engines, backlinks serve as endorsements, suggesting that your content is trustworthy.
The quantity and quality of these links are vital: more links are beneficial, especially from reputable sites within your industry.
With this understanding, let’s consider practical ways to forge these essential connections, especially for those managing travel websites.
Ways To Build Links for Travel Websites
Analysis of Competitors
Identify a handful of competitors known for their strong online presence. Use tools like Open Site Explorer to gather data on their backlinks.
Examining these links can reveal their strategies and provide insights, even if these companies are more upscale than yours.
Such analysis may point to untapped opportunities that could elevate your luxury travel business.
By understanding and adapting strategies from successful competitors, you can craft content that naturally attracts similar high-quality links, setting the stage for creating linkable content.
Create Linkable Content
Creating content of substantial value on your website is the most effective method to attract organic backlinks.
High-quality articles are especially appealing because they offer useful information that other travel businesses or publishers might want to share to enhance their content’s value.
For example, posts with up-to-date travel statistics are excellent resources for any tourism-related website. When focused on statistical data like “How much do tourists spend on a trip in Bosnia?”, such articles can provide valuable insights and establish your site as a credible source.
Sharing well-researched statistical insights encourages other websites to link to your content, boosting their link-building efforts.
As you plan your next content strategy, consider leveraging social media to maximize your reach and visibility.
Use Social Media
Your site’s ranking in organic search results can be enhanced by social signals, which signal an article’s popularity to search engines.
After publishing, share your posts on LinkedIn, Facebook, Twitter, and Pinterest to foster link-building opportunities and connect with contacts in Facebook groups.
While social shares are considered nofollow links and carry less weight than other backlinks, they are still valuable.
Pinterest has proven especially effective for many bloggers. Its images often rank high in Google image searches, potentially driving thousands of page views if your pins go viral.
Aim to post at least 15 images daily to your Pinterest boards to capitalize on this.
As you continue engaging with various social platforms, consider how collaborating with other sites could further enhance your visibility and reach.
Guest Posting Opportunities
Guest posting involves contacting other websites and proposing to write an article for them. In return, you get a backlink to your website. You show how your content can add value to their site during your pitch.
Remember, it might take several attempts with different companies to get a positive response, making guest posting a demanding but potentially rewarding effort.
Avoid pitching to direct competitors, as they will unlikely want to boost their rivals.
Before you start, identify companies that serve your audience. For example, if you offer city walking tours, consider partnering with businesses related to your industry, such as airlines, hotels, and resorts.
Exploring collaboration opportunities with travel bloggers could naturally extend your reach and bring mutual benefits, setting the stage for fruitful partnerships.
Collaboration Opportunities with a Travel Blogger
In the travel industry, influencers are a powerful presence, particularly those who create travel vlogs.
These travel bloggers excel in SEO and digital marketing, skills they often share through collaborations with brands that fund their travels.
They provide media kits to partners, offering effective ways to enhance business promotion on their platforms. Despite concerns from some about the negative impact of too many do-follow links, most are happy to link to other websites.
Keeping communication clear and straightforward in emails can simplify interactions for everyone involved.
Equally adept in negotiations, these bloggers seamlessly align their skills with their partners’ needs, opening the door to even more strategic opportunities.
They Are Skilled Negotiators
Many bloggers will respond to your initial proposal by sharing their media kits or costs for do-follow links.
If you think their prices are too high or if you’d rather offer a product or service in exchange, don’t hesitate to voice your concerns.
If you’re looking for value, consider negotiating to place your do-follow link in an older blog post with less visibility—it may cost less while retaining SEO benefits. Always ask if there’s a chance to integrate your link into a recently published article, as this could provide a more suitable context.
Building relationships with travel bloggers is straightforward. Once you establish trust through prior interactions, they might propose ongoing collaborations or additional opportunities beyond the do-follow link.
These relationships are foundational to creating unique surveys, a practice that brings its own set of factors to consider.
Create Unique Surveys
Surveys can be very effective, depending on who they’re meant for and what they’re about.
They share some of the same challenges as visual content. Still, they offer more freedom because they provide new data rather than just reformatting what’s already there.
They’re especially useful when they catch the interest of national media or genuine journalists through their broad appeal.
Finding a new angle that delivers fresh insights can make journalists more open to them.
Alternatively, targeting surveys to bloggers and journalists focusing on specific niches like the travel industry can be productive, particularly in cybersecurity.
As we discuss different strategies to gather data, it’s also worth exploring how scholarships can support students in hospitality, providing them with resources to further their education and career prospects.
Scholarships for Hospitality Students
Offering a hospitality scholarship on platforms that list opportunities for students can significantly boost the visibility of your luxury travel brand within the hotel industry.
Securing links from hospitality-focused websites, such as educational institutions that offer courses in this field, is also an effective strategy to build connections.
These actions enhance brand recognition, attract potential partnerships, and increase web traffic.
Are Link Building Services Beneficial for Travel Websites?
Investing in link building services offers significant benefits for travel websites aiming to boost their online presence.
By securing high-quality backlinks from reputable sites, travel websites can improve their search engine rankings, making them more visible and accessible to potential customers.
These links not only drive direct referral traffic from popular travel blogs and directories but also enhance the site’s credibility and trustworthiness.
Additionally, the relationships built through link building can lead to valuable collaborations and cross-promotions within the travel industry.
Given these advantages, link building is a strategic investment for any travel business looking to expand its reach and attract more travelers.
Why Choose Searcharoo as Your Link Building Partner?
Choosing Searcharoo as your link-building partner means you’re teaming up with experts who understand the travel industry’s unique demands.
At Searcharoo, we specialize in crafting tailored link-building strategies that enhance search engine rankings and drive targeted traffic to your site.
Our approach goes beyond acquiring links; we focus on building meaningful connections with influential travel bloggers and key industry players, boosting your SEO and strengthening your brand’s credibility.
We are committed to transparency and keeping you in the loop with our strategies and progress.
With Searcharoo, you gain more than a service provider; you get a partner invested in your success.
Our dedicated team ensures that our strategies adapt to meet your needs, helping your travel website succeed in a competitive digital landscape.
Summing Up Travel Website Link Building
Building a profitable company around a travel-related website is difficult. It will be well worth the effort if done right.
There’s a lot of money to be earned in the travel industry, and you can grab a piece of it if you create and maintain an efficient link-building strategy.
Need help with that? Contact us, and we’ll help you find the strategy that suits your business structure and can fulfil your expectations.
