After its parent firm Google, YouTube is the second most popular search engine.

When you add backlinks to your YouTube video or channel, you help it rank better while also sending traffic to your channel from other websites.

More views and interaction, in turn, signal the algorithm that your video is valuable, pushing your video to rank higher in Google search.

This, however, only works for high-domain-authority websites that have high-quality links.

Like any other link building, YouTube link building entails obtaining backlinks to YouTube videos from other websites.

If you own a website, an eCommerce business, or a blog, you’re undoubtedly aware that quality backlinks assist a page rank for specific keywords.

Allowing visitors to find our page and generate new traffic from sites connecting to your YouTube videos.

Backlinks for YouTube videos function similarly in YouTube and search engines such as Google, Yahoo, and Bing. But why bother with YouTube backlinks in the first place?

Use your videos as an outreach tool for other websites by sharing them on social media, email newsletters, and embedding them on your website.


How YouTube Link Building Benefits Your SEO Efforts

The more backlinks you have, the higher your search engine results pages (SERP) rank on Google and YouTube. Furthermore, YouTube video is an effective strategy to attract new viewers to your video and expand your brand outside YouTube.

Depending on the keyword you’re searching for, 2-5 YouTube videos are likely to appear on the web pages and social media platforms like Facebook, resulting in increased clicks, views, and subscribers for channel owners.

To maximize your chances of using YouTube video content as part of your marketing plan, you must get high-quality YouTube backlinks.

When you do YouTube link building correctly, you can not only reach new audiences via SERP, but you can also progressively grow your brand’s reputation and trust.


Diversify Your Marketing

YouTube gives you many options for how you market your company’s goods and services. Images may help you promote your company, but videos (and video links) take it to the next level.


Link Building Strategies for YouTube Videos

Video keyword research should be connected to video themes that are informative and topical for viewers, making it easier to build links.

YouTube is used by millions every day to look for technical information on various subjects. To get discovered by your target audience, you must first figure out what terms and phrases they use to look for your sort of material on the internet.

After you’ve identified the keywords, you’ll need to optimize your videos for those terms so that your material appears high in the search results.

In other words, if you optimize your videos for the proper keywords, you’ll receive a lot more views, likes, comments, and subscribers.


Getting the Most Out of Your Videos

Your video’s title should be at least five words long.

Keep titles short (60-70 characters) and put the most important term first.

Although there is no formal character restriction for titles in YouTube standards, they are not chopped off in search results.


The keywords you wish to target should also be at the top of your description.

YouTube’s description section permits up to 5,000 characters, although the more brief and informative description, spanning from 300-to 350 words, is preferred.

Your keyword should appear in the first 25 words of your paragraph.

Include your keyword in the description 2-4 times.

The description might also assist your website get relevant visitors. Including a link to your website in your video description will help you get more visitors.

The more condensed the material, the better. For YouTube descriptions, 300-350 words are ideal.

Always include a link to your channel’s subscription page in your description. Outside of the initial phase, try to mention your primary keyword at least two more times throughout the description.


In the first 155 characters of the description, you may provide a link to the client’s website or page that pertains to the video subject.

Links to your various social media networks, as well as links to other videos on your channel, may be included here.

You’re aiming to increase the ranks and engagement of your videos by adding connections to other videos, which is similar to internal link building.


Add tags to aid with keyword searches on YouTube. Create tags related to your desired keyword and are based on your content.

The inclusion of keywords in the video title, description, and tags is one of the most important ranking criteria. Make sure the first tag is the same as the primary term in the title.


Collaborating With Another YouTube Channel

When utilized correctly, a video may significantly boost your search engine optimization (SEO) efforts. You may adopt various techniques to guarantee that your efforts provide the best outcomes possible.

If you already have a huge following on your YouTube channel, for example, creating a video that targets your ideal audience may be sufficient.

You’re more likely to get links if you have enough high-quality visitors.

If you’re new to the platform, though, you’ll need a solid outreach strategy if you want to draw a high number of links. A reliable outreach approach can assist you in getting your YouTube channel off the ground and gaining traction.

However, even with the best outreach strategy in place, you won’t get any links if your video isn’t of exceptional quality.


Upload Good Quality Videos

Another excellent strategy to employ is to get a product review or endorsement from brands in your niche in exchange for backlinks.

This may pay off handsomely in the long term, especially for individuals who are just getting started.

Offering free reviews and testimonials to other YouTube channels is an excellent strategy for building links and strong relationships.

It also increases the likelihood of a future return favour from the brand.

Another major advantage of using this strategy is that brands will frequently share the video through their social networks and media distribution, giving you additional exposure and benefits.

Just keep in mind that you’ll need to devote a significant amount of time to research and write excellent website evaluations for your YouTube SEO strategy to succeed.

Testimonials and reviews are a foolproof way to generate high-quality backlinks. As a result, many people underestimate their ability to contribute to the website’s visibility and authority.



Getting a boost in SEO from video content can be difficult, but it’s always worthwhile in the end.

Building a video marketing approach will undoubtedly take time — the several websites available all provide distinct advantages – but once accomplished, it will give you an inbound linking advantage that few other SEOs have exploited.

While you should submit your videos to YouTube and include a link to your website at the start of the description because of the high traffic and valuable increase in visibility it can provide, you should also submit them to some do-follow video sharing sites part of your link building technique.

You won’t be able to rank and attract quality visitors without backlinks, and you won’t be able to generate money from your site. YouTube is an excellent technique to avoid backlink acquisition issues.

And if have a strategy in mind, but don’t have the time to execute it, we can take over the link building and SEO work, leaving you free to focus on the parts of your business that you find important. Contact us and we’ll make sure to guide you and help shape the best link building strategy for your site.