When running an online business, one of the most important things is getting noticed. It should come as no surprise that competition is heavy online, with thousands of companies on the global market competing for the same audience in every keyword search.
This is where search engine rankings come in and are something you should continually be working to improve for your brand. Whenever your audience is looking for the goods or services you offer, the first place they will turn is the internet and their favorite search engine.
Any single search can lead to thousands of results, but your audience is unlikely to go anywhere past the first page. If your website does not appear close to the top of search engine results, then it is unlikely that you are going to get the attention you desire.
After spending so much time creating a business plan and developing a website to meet this niche, you want to get noticed, and this can be done by working on search engine rankings.
Search engine optimization is done in all industries and is a way of ensuring your business is getting noticed online. There are various ways of doing this, with one of the best being keywords. Keywords are used to showcase your relevance to a specific search and therefore contribute to your search engine rankings.
As with any of the top SEO tools out there, inserting keywords into your content takes a lot of research, and some companies have whole teams dedicated to this aspect of work. By spending so much time and money on finding keywords to improve your ranking in search results, you want to make sure it all pays off.
This is where search engine rank tracking tools come in, and these can be used to ensure your keyword research has paid off and is providing continued success for your brand. As you can imagine, due to the widespread reliance on keywords and search engine rankings, there are many tools out there that you can use to monitor the performance of your website.
In this guide, we are going to be assessing some of the best rank tracking tools out there and providing comprehensive reviews of their strengths, weaknesses, and overall performance. As professionals in the SEO field, we can help you find the top SEO tools out there to improve your business and get the attention you deserve.
Table of Contents
What Is Rank Tracking?
Rank tracking is a way of assessing how well your domain performs in specific search engines based on keyword use. This ranking data can then be used to improve the website further, offering information on the best kind of keywords to use and how your content can be improved for higher ranking in search engines.
As keywords should be a significant part of your overall SEO strategy, rank tracker tools are greatly useful across all sectors and will continue to aid your keyword research.
There are many keyword rank tracking tools out there that can assess this kind of data over time, providing ongoing ranking data for your website in search results that can be worked on.
With this in mind, rank tracking software or rank tracking tools like those mentioned in this review are a way of informing SEO specialists about the performance of their websites. As rank tracking software can track the progress of keywords and other SEO tools over time, this data can be used to contribute to the long-term success of URLs – regardless of the niche.
Business owners, web developers, and SEO specialists rely on rank tracking software to determine whether their SEO work is paying off and which areas need additional work so they can reach a wider audience in your niche.
Best Rank Tracking Tools of 2023
Regardless of your niche, being able to assess keyword rankings is incredibly useful and can improve the way you perform on search engines. The kind of SEO tools and keyword data you require can vary, which is why there are many rank tracking tools out there.
Based on our experience and skills, these are the best rank tracking tools out there for all online businesses to consider:
Ranktracker is a great example of businesses taking things into their own hands and designing their own tools for SEO. This rank tracking software was developed by a business that could not find what it needed out there and had to resort to something new instead.
As it was developed by a business in the same position as most others when looking for a rank tracking tool, it should come as no surprise that the keyword rank tracking tool is one of the best out there.
While the main focus of this keyword rank checker tool, along with any other rank tracking tools, is to assess your ranking in search engines based on a target keyword. However, this SEO tool does not stop there and, along with keyword tracking, also offers a basic web auditing tool and keyword research functionality. This is on top of the SERP features, which come as standard and focus on monitoring the search engine results pages.
It is considered the best rank tracking tool because of the fact it offers all of this within one program, making it easier for users to track multiple aspects of their performance when it comes to the search engine results page and improve this in the future.
Ranktracker is a comprehensive rank tracking tool that can provide daily updates regarding your tracked keywords, offering insights for both mobile rank tracking along with standard desktop ranking data. Using this tool also gives you access to keyword tracking on international search engines, along with the average monthly keyword volume across these markets.
The SERP features of this keyword tracking tool can also be integrated with the Google Search Console and Google Analytics, along with other SEO tools based on your requirements.
There are even specific features within this rank tracker SEO tool that makes it perfect for small businesses and affiliate marketers, such as being able to track local keyword ranking.
When it comes to ranking keywords, users of Ranktracker can track keyword performance of 500 words with daily updates. At a low cost of $59 per month, as well as the 7-day free trial, this is a great keyword tool that can be used in all industries.
Following the 7-day free trial, users do have to opt out of being charged for the full subscription.
This is another great rank tracking tool for most users due to the fact it is an all-in-one SEO tool that not only provides keyword rank tracking but additional data which can inform other areas of your SEO strategy.
The most powerful feature of SE Ranking is, of course, the keyword position tracking tool which allows you to keep track of the positions of target keywords across all locations and major platforms. Target keywords are monitored on all major search engines, including Google, Yahoo, Bing, and even YouTube.
It also offers collaboration tools and white label capabilities to continue improving the SEO of your website and ensuring you choose the highest keyword positions for your niche. Data given for both mobile and desktop keyword positions are offered separately, so it is easy to track your marketing team, and this can be paired with other tools like Google Analytics.
Despite the wide reach of this rank tracker, it continues to be an affordable option compared to many other SEO tools out there. This rank tracking tool offers flexible pricing plans, making it accessible to a wide range of businesses.
As a top-rank tracker tool, SE Ranking not only monitors organic keywords and their rankings but also maps results, ad positions, and keyword rankings across multi-media content like videos and rich snippets. The keyword tracking tool not only focuses on your own keyword research but also competitor analysis.
Users can track up to 20 competitors when it comes to rank tracking, helping you determine what the best keywords are to use within your niche.
The ranking data provided by this tool can be shared with your team and offered in a platform that can be customized to showcase your branding. Keyword tracking can also be on brand, and the platform used to showcase ranking data is a great asset to presentations and pitches due to the customization options.
For larger businesses, you not only keep track of your own domain’s keyword tracking, but additional accounts can be created to allow staff or clients access to the data. Each sub-account can be created with varying levels of assessment based on who you want to share this rank tracker with.
While the main focus of this rank tracker tool is the keyword rankings, it also offers additional data such as a keyword research tool, backlink checker, web auditor tools, and on-page SEO checker.
Flexible pricing is a great aspect of this rank tracker tool, as it ensures that companies are only paying for what they need. Plans start at $23.52 a month, but the pricing calculator is needed to determine how much you need to pay based on the tools you are wanting to use.
The exact price of this rank tracker tool will be determined based on rank check frequency, features, keywords and the number of keywords you are tracking, and subscription length.
There is a 14-day free trial available for new customers to try out SE Ranking.
This rank tracker tool comes with a great range of SERP features as it is designed for internet marketing as a whole. This means you can do much more than keyword research with this tool and work on improving the way your website ranks in search engines through various means.
SEMrush is a great SEO tool that covers all kinds of data, including social media, in their search results ranking to help you optimize all platforms for better reach.
In terms of the keyword rank tracking software, this tool has all the basics covered. Using SEMrush allows you to track your rankings based on current keyword positions, as well as offer competitor analysis for the same thing. This part of the rank tracker offers daily updates, allowing you to keep on top of your own ranking in search engines as well as the keyword rankings for your competitors every day so you can constantly work to improve your rankings.
As well as providing this ranking data every day, SEMrush will also provide information regarding how volatile the rankings are. This will vary based on the keyword difficulty and search volume, but it is a great way of assessing the different kinds of keywords you can use to reach your audience.
This rank tracker tool also offers data regarding the most successful websites in your region for each keyword you are tracking. Not only can you track keyword rankings for the keywords you are already using, but you can also get recommendations from the SEO professionals behind SEMrush based on what keywords you should use in the future for a wider reach as well as ongoing custom reports based on your specifications.
With so much as standard within this rank tracker tool, the pricing does reflect this, and SEMrush is $120 per month. There is a keyword limit of 500 keywords for all users, meaning you can monitor the keyword rankings for hundreds of different terms each time.
Additional keywords may be purchased if required.
Wincher Rank Tracker
This is a simple and affordable rank tracker tool that comes with a good range of SEO tools to aid your progress.
While various features are being offered as standard, this rank tracking tool does offer ranking data in an accessible manner. All keyword rankings are easy to read, and the insightful reports which are provided by the SEO professionals behind the software are clear.
This is a great feature of this rank tracking tool, as it makes it easy for all users to monitor their keyword rankings and make improvements to their websites. With consistent and clear reports containing competitor analysis as well as your own keyword rank checker, it is easy to implement the information provided by this rank checking tool to reach a wider audience.
Like some of the other rank checking tools in this list, Wincher Rank Tracker has multiple pricing levels to ensure there is something for all users. Pricing is divided based on the kind of user, but all accounts can track unlimited keywords as well as get competitor analysis for 10 additional domains at no additional cost.
Teammates can be added to your account, allowing for a company-wide assessment of keywords.
This tool can be integrated with other features, including Google Search Console and Yoast SEO. This can be a great way to import keywords onto your website and improve the ranking of all kinds of content on this page.
Ranking data is offered for both mobile and desktop searches, helping you to reach your audience across multiple platforms. All keywords and domains can be categorized to help keep data organized as well as make it easier to address the problem areas for search engine rankings.
All reports come with additional white label assessment as standard, too, for both your own keyword rankings as well as those of competitors.
With a low price of approximately $24 per month for the starter account following the free trial, this is an affordable rank tracking tool that can offer a great range of features to improve the reach of your website.
The additional price brackets are approximately $49 per month for Business users and $199 per month for the Enterprise level.
This is a powerful SEO tracking tool that has an intuitive user interface, allowing for maximum customization and better data for all users.
Ranking data is presented by Nightwatch through lists, colorful graphs, and charts to make analyzing your performance easier than ever before. It is also interesting to observe data when they are presented this way and are user-friendly, regardless of your experience with search engines and their data.
Not only is the way the data is presented user-friendly, but Nightwatch makes it easy for you to navigate through your keyword lists and find which ones meet the criteria of your website the most. There is sophisticated filtering with options for location, language, and search volume for all keywords to help you get more precise results based on your needs.
With a complete rank tracking software like this, users can get up-to-date information regarding their SEO campaigns so you can assess the effectiveness of your current SEO strategy and see which areas need to be changed. This information includes a range of features, such as keyword tracking, backlink monitoring, and website audits.
There are other versatile features like the integration with Google Analytics, Google Search Console, and competitor insights. This can provide a comprehensive package for marketers of all levels who are wanting to improve the SEO of their website and track numerous keywords at once.
It can also be a great tool for SEO agencies who are wanting to track valuable data for multiple accounts without breaking the bank. While it is a more affordable rank tracker than others in this list, the data it provides is still greatly valued and in-depth to support all kinds of search engine optimization.
There is a free trial for all new customers, allowing you to test out this rank tracker without the monthly commitment, as well as video tutorials that can be used to get the most out of this software. If you do like the way Nightwatch operates as a keyword research tool, then you can purchase the full subscription for $39 per month.
This subscription gives you access to data for 250 tracked keywords.
This is one of the top rank tracker tools for businesses, as it has the biggest database of keywords. This database comes with the option to analyze key metrics in terms of SEO, including competitor analysis and site ranking.
Alongside the large database of keywords, Serpstat allows for a search of trending keywords and offers data regarding the most searched keywords in specific regions, which informs your ongoing SEO efforts. As a SERP rank tracker tool, various aspects of SEO can be monitored and improved with this software, including title generation, FAQ generation, and plagiarism checking for all content.
This allows users to work on multiple areas of the website at once, improving all areas of content with high-ranking keywords to ensure a greater search engine ranking for the website as a whole.
Complete with market intelligence and keyword research; this is a valuable keyword tool that can be used in all sectors for higher ranking on all search engines. There is even an advertising analysis that can assess your paid content and how effective your marketing has been so far, as well as highlight the issues that need addressing.
With a regular site audit, it is easy to keep track of your keyword rankings as well as many other aspects of SEO that can affect your reach.
A standard subscription of $55 per month for the light plan, but other subscriptions are available:
- Standard at $119 per month
- Advanced at $239 per month
- Enterprise at $399 per month
This allows users to pick the best rank tracking plan for their needs and budget.
This is a specialty keyword research tool that is used specifically for SEO, compared to the various other ways rank tracker tools could come in useful.
Ahrefs is a way of focusing your research and seeing how keywords perform in search engines specifically, as opposed to across the internet and on other platforms. With this in mind, Ahrefs can be a great tool for beginners in terms of tracking keywords as well as being used by SEO professionals who want to offer greater insights into how Google search results operate in terms of the terms used.
The rank tracker interface is easy to understand and offers insights on the ranking of specific keywords before then comparing this data with competitors. This is an automatic process that is done by default through this rank tracker software and can be a great way to improve the performance of your website.
Using the information provided by competitors and how their keywords perform, you can improve your own content and ensure you are ranking higher in search results to reach a wider audience.
The benefit of using rank tracker tools like this is the fact SEO performance is assessed over time, so you can keep track of your progress per week or month, with ongoing insight for each year.
With a 500 keyword limit, this SERP keyword tracking tool is available for $99 per month.
This is perhaps one of the best rank tracking tools for beginners to keyword research and contains several SEO features to ensure all basis are covered.
The rank tracker tool within this software is SERPWatcher and is considered one of the most reliable on the market, as well as being incredibly user-friendly for all kinds of businesses. This is because it has a simple layout and is designed to keep things easy to follow by providing all the data you could need relating to the organic traffic of your website without the usual complexities.
Mangools is made for beginners and can still support users as they become more familiar with rank tracker tools due to the simplicity it offers. The Performance Index within this rank tracker is designed specifically by Mangools to help users get to the heart of the data and offers the metrics on SERPs at a glance.
This rank tracker offers daily updates regarding your keywords on major search engines and allows you to keep an eye on all movements from here on out. With the daily updates, you can instantly assess whether your SEO strategy is working and what areas need improving.
Email alerts are sent out by this rank checker for all important changes to the way your pages rank on search engines.
Precise data is provided by this simple rank checker, including tracking for over 50,000 locations across both mobile and desktop devices, ensuring you can reach as wide of an audience as possible with your SEO efforts.
While the main focus for many users when it comes to Mangools is the SERPWatcher, it does offer many more SEO rank tracker tools, including SERPChecker for search analysis, KWFinder which is a keyword research tool, LinkMiner for backlink analysis, and SiteProfiler for insights.
Like many of the other rank trackers in this guide, a free trial is available for this software, and a standard subscription can be purchased for $29.90 per month.
Moz Pro Keyword Rank Checker
While the majority of rank tracking tools offer competitor insights, Moz Pro Keyword Rank Checker is designed to focus specifically on this area of keyword research.
This keyword rank tracker is designed to highlight the issues in your competitor’s SEO strategy and how this can be used to improve your own efforts. This data is provided by this software through the tracking of both your domain and competitors’ positions in Google search results which are done every day.
Using the daily updates, predictions can then be generated by this tracker tool to help you get your URL to the top. These positions are tracked in over 200 countries allowing your business to grow internationally and reach a multi-lingual audience.
The subscription starts at $99 per month for a 300 keyword limit, and 40,000 pages are crawled monthly.
This flexible keyword rank tracker tool is a great one for all kinds of businesses, whether these are large brands or small start-ups. It allows for the scaling of tracking and can assess a variety of SEO techniques to help you uncover new insights for better growth.
Wincher has a simple dashboard that appeals to all kinds of users from the offset. It is designed to be simple to navigate and allow for deep insights which can be used for the betterment of your website, which is why the layout is basic.
Opening the Wincher program gives you an insight into all your tracked keywords and the websites you are tracking. This is not only current data but also historical data, so you can see trends within your tracked keywords and predict the next moves to make with your website.
Local ranking keywords are also available for over 100,000 locations, which spans over 180 countries, making it ideal for international businesses or those with plans for large growth.
You can easily keep track of your competitor’s performance as there are daily updates offered by this software, along with automatic notifications for important updates regarding your tracked keywords. This makes it easy for you to keep on top of the ever-changing market, ensuring your brand can stay ahead of the curve to reach more people.
Like many of the other best rank tracker tools, Wincher does more than just provided data on top-ranking keywords for your niche but also offers keyword research tools within the system.
This is fully integrated with the main tracking tools, making for seamless comparison of data as well as the implementation of updates when required. This particular feature of Wincher allows users to identify new keyword opportunities with automatic recommendations for top-ranking keywords, each paired with search volume and CPC data, to name but a few.
Following the rank tracker free trial, Wincher is great value for money at $24 per month with unlimited users. This makes it a great tool for agencies or larger businesses that need multiple accounts.
There is even a free plan which is limited but allows for basic coverage of tracked keywords which is ideal for beginners.
This is the best rank tracker tool that focuses solely on keywords but no other aspects of SEO performance. This makes it a useful one for beginners who do not have a wider understanding of SEO, as well as being great for those who want to focus solely on keyword ranking.
It offers competitor analysis for the top-ranking keywords based on search volume, location, and even keyword difficulty. There are additional data points offered in the reports which can aid with the improvement of your website when focused on keywords.
While there are some great benefits to using such a simple rank tracking tool like this, it is important to note that it only covers keywords. For additional SEO assessment, you will need to download another SEO suite or tool, but on its own AccuRanker can be a great assessment of your overall SEO strategy.
AccuRanker does not allow for unlimited keyword tracking, but it does have an incredible 5000 keyword check limits per month for $109.
Pro Rank Tracker
This best rank tracker tool has been around for almost a decade and, over this time, it has developed quite an audience.
There are two main targets for this ranking tool which are SEO professionals who are looking for affordable rank tracking tools and agencies looking for the same kind of thing but with a specific focus on white label reporting.
Whatever kind of user you are for these rank trackers, Pro Rank Tracker is a great option because it does have a free plan. This can be a great way for people to get used to assessing search rankings in this manner, and the free plan allows for the tracking of 20 keywords for an unlimited period.
If you want more from this best rank tracking tool, then you will need to upgrade your subscription, but this continues to be an affordable option. Like all the best rank tracking tools, Pro Rank Tracker is affordable and has plans as low as $13.50 per month for 100 keywords or $29 per month for 250 tracked keywords.
You can assess the SEO performance of specific keywords on both desktop and mobile devices, as well as work across multiple search engines. While Google search results are assessed as standard, this ranking tool also takes Yahoo, Bing, YouTube, and Amazon into consideration when it comes to the data it provides.
One of the best features of this rank tracking tool is the fact it can offer separate keyword tracking for both Android and IOS devices, helping you to reach a wide audience through mobile marketing.
The interface of this software is similar to WordPress, making it easy to use and navigation simple on all devices.
Google Search Console
If you do not know where to start when it comes to the best rank tracker tools, then why not start with the basics?
Google is not only the most popular search engine but is also the best rank tracker tool for those who need something simple to integrate with their SEO performance. Like all best rank tracker tools, Google Search Console is free to use and can provide data for both mobile and desktop ranking.
The keyword checks offered by Google Search Console essentially show how your website performs on Google and how this search engine sees it based on keywords and other data.
Using this data, you can then make improvements to your content and outperform competitors on Google. While some of the best rank tracker tools will offer a free trial, Google Search Console is free to use at any time.
Why Do I Need A Keyword Rank Tracker?
As it can take a lot of work to find the best rank tracker tool, you may be wondering whether this process is going to be worth it for your brand.
Multiple things are monitored by Google and other search engines in terms of how results should be ranked, with keywords being one of the most important. When it comes to search engine results pages (SERPs), keywords are used in multiple ways to determine the relevancy and authority of domains, which will then inform the ranking.
Due to the nature of the internet and consumer trends, keeping track of the best performing keywords as well as additional details, such as how many keywords are required in your page title or content for a higher ranking, is very difficult. Rank trackers are designed to make this kind of monitoring easier to perform and take away some of the work from website owners, who have many other tasks to contend with.
Rank trackers are used to more accurately optimize SEO for any website by analyzing data, offering daily reports, and keeping track of competitors’ performance.
This is a lot of work that usually cannot be done without the use of SEO tools like keyword ranking software, which is why many brands rely on rank trackers. A rank checker can offer more accurate and precise data in terms of SEO and guide your website to perform better in search engine results based on the keywords you use throughout your content.
Based on the kind of keyword rank checker tool you use, the features provided can cover more than just one aspect of SEO and can contribute to ongoing success for your brand.
What Does A Rank Tracking Tool Do?
The main focus of any of these tools is to monitor keywords based on the needs of the website, helping them to see how these keywords perform and what their audience is looking for when they get online.
However, this does not mean that keyword assessment is the only thing that they can do. Some of the best keyword ranking tools out there offer more than one feature, ensuring a wider assessment of SEO and better performance for users.
Some of the best features of a rank tracking tool include the following:
- Real-time updates are provided for keywords in terms of how they perform and any changes in market trends
- Identity keywords of any search volume which are relevant to your niche and content, helping you to reach a wider audience
- Analyse competitor websites and provide data on how the top website’s in your niche are performing
- Show where traffic is coming from in easy-to-navigate reports
In terms of the way the tool operates, the aim is to find something that you can easily navigate and ensure the reports are presented in a way that your whole team can understand. While you will have to pay for some of the more complex tools, there should be a free trial or something similar available for you to enable you to try things out first.
Finally, finding a tool that operates within your budget and is something you can continually afford is a great way to go.
With so many options when it comes to keyword ranking tools, there is certainly going to be something out there for everyone, and SEO enhancement can be easier than you think.
To find the best rank tracker tool, you first need to have a good understanding of what you are looking for.
As you can see from this review, there are many keyword ranking tools out there that aim to improve your SEO and help your website reach a wider audience. What sets these tools apart from one another is the features they provide as default, along with their price and search volume limits.
This means to find the best one, you need to fully assess your requirements, determine how much assessment is needed to improve keyword ranking on your site, as well as how much you can afford for such a tool. Some tools are designed to be used by multiple account holders, such as in a large business or through an SEO agency, whereas others are better suited to smaller businesses with one account.
No matter what kind of business you are running, you want to find a tool that you will use and that will provide the kind of information your team needs for better results.
As keywords are such an important part of search engine rankings, keeping track of these terms and how they can be improved is essential for the growth of your business, so choose wisely.
Scott Calland is a highly regarded content specialist with an English Degree. He has a passion for creating compelling content as a UK journalist that engages, informs, and entertains readers. With over 10 years of experience in creating news publications as a reporter, Scott has developed a keen eye for detail and a deep understanding of how to craft content that resonates with audiences. Working closely with data analysts Scott’s research on topics is unrivalled for latest news updates.
Scott is also an investor in Searcharoo.