Why DR & AHREFs Rank Isn’t A Definitive Measurement For Site Performance


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By the end of this post, you should know the difference between DR, AHREFs Rank and your actual website’s performance. If a friend has sent you this article, thank them because you are about to be educated, and education is invaluable. 

Let’s get started…

Have you ever been in this position or heard a friend state the following:

 “My DR isn’t moving.”

“This website has much higher DR than mine; how do I get higher DR?”

 “My AHREFs rank is much lower than this website.”

 “My website is tanking because its AHREFs rank says it is.”

These are all pretty common questions we hear day in day out. We see them on Facebook message boards, skype groups, slack groups, and WhatsApp groups.

We figured it would be a great time to clarify what DR and AHREFs rank is and why.

What is DR – Domain Rating

Domain rating shows the strength of a website’s profile compared to others within their database. It is based on a 100 point scale. 

They calculate this off “link juice”, meaning that if you had a bunch of lower DR sites that don’t link out to any other place except yours. This is going to substantially boost your DR more than a DR80 website that links out to 100 different websites diluting the “link juice”.

Now, this is where the problem lies. It is very easy to manipulate, especially by websites that are being powered by PBNs or have quite a few homepage links; please see the following examples:

example1 dr
example2 dr
example3dr

Why DR Should not be the sole factor in gauging the quality of a website?

DR is a great metric to work from, but this can be manipulated. I would always consider DR a metric when you also factor in the amount of RD’s going to it and the number of organic keywords and traffic the website has.

On the other hand, effective link building services can play a crucial role in enhancing your website’s Domain Rating (DR). This, in turn, can lead to higher rankings in search results, increased organic traffic, and ultimately, improved visibility and success online.

Again, there are countless examples of a high DR website with little to no traffic or organic keywords. 

manipulationsofdrexample1
manipulationsofdrexample2

What is AHREFs Rank?

AHREFS Rank is what AHREFs use to gauge the quality of websites and where they rank in their database relative to the size and quality of their backlink profiles and DR. In essence, the higher those metrics are, the closer to #1 they are.

The above screenshots indicate these websites are all in the top million based on AHREF’s database, yet none have traffic or even rank for any keywords? 

Do you see how this is an issue?

The approach of ignoring organic keywords and traffic in assessments of website quality is deeply flawed. Our current link packages are all developed based on the Domain Rating (DR) metric, but we ensure to integrate and analyze both keywords and traffic data comprehensively to better serve your needs.

Now, if you’re pondering the premier choice for optimizing your website’s search engine performance, look no further. Searcharoo stands out as the optimal solution, and here’s why.

Why Is Searcharoo the Best Choice for SEO Services?

Searcharoo is a top-tier SEO firm with a solid track record of enhancing search engine rankings for various clients. It also involves mastering current best practices, keeping up with the latest algorithm changes, and excelling in various SEO facets, from keyword research and on-page optimization to link-building and content strategy.

Moreover, Searcharoo is an outstanding SEO provider that distinguishes itself by offering customized strategies tailored to each client’s unique needs and objectives. Their approach moves away from generic, one-size-fits-all solutions and focuses on creating specific strategies that drive real measurable results. 

More transparency in reporting and regular updates enable clients to track progress and understand the impact of SEO activities on their business.

Ethical methods and excellent customer service also play pivotal roles in determining the quality of their SEO service. Searcharoo’s reputable firm adheres strictly to white-hat SEO techniques, guaranteeing compliance with search engine guidelines to avoid penalties. 

Responsive customer support significantly improves the client experience, guaranteeing a smooth and efficient interaction. “Searcharoo” stands out by excelling in customer support, making it an excellent option for businesses looking to increase their online presence and market reach. What’s more, understanding the types of information you can trust is key to making informed decisions in the digital world.

What Information Should You Rely On?

First and foremost, we love AHREFs! We use it day in day out as both SEOs and link providers. However, we use it in conjunction with other tools such as SEMrush, LRT or Majestic SEO. 

We also always check, as every SEO should, Search Console and Google Analytics daily. This data allows us to gauge the success of websites very quickly and whether or not they are moving in a positive or negative trajectory.

I hope you found this post helpful.

About Searcharoo

Searcharoo is a Link Building & Content Marketing company run by SEO’s based in the UK.

Our goal from the start has been to provide premium links and content services, at fair and affordable prices.

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