Wikipedia is one of the internet’s largest, oldest, and most authoritative websites, making Wikipedia backlinks some of the most powerful connections on the whole internet.

It is difficult to conduct a Google search for any phrase that does not return Wikipedia in the top ten results.

Wikipedia has grown in popularity over the years, becoming one of the most well-known online encyclopedias. 

Its accessibility and availability in hundreds of languages have greatly expanded the platform. 

Despite ongoing criticism for having modifiable content, it is an excellent one-stop resource for information on a wide range of themes and subtopics. 

Users can always track down broad knowledge, current trending statistics, and historical data. 

It is a great resource, and Google recognizes and respects how useful a Wikipedia page is.

Creating Wikipedia backlinks is a fantastic way to increase website traffic, establish authority, and improve your SEO score.

While anybody may edit and add their website to a Wikipedia article, low-quality information is recognized as spam and deleted, resulting in SEO penalties. 

You can be safe in the knowledge that backlinks from Wikipedia are strong, helpful links for your SEO efforts.

In this article, we are going to talk about how you might be able to obtain lasting and dependable Wikipedia backlinks, thus increasing the exposure of your website and avoiding SEO penalties.

What Is Link Building?

Creating high-quality material is not always enough. Unless your domain has such authority that it can support itself, merely hosting content is sometimes inadequate to propel it to the first page of relevant SERPs (search engine results pages).

It is important to rank at the top of SERPs since the first Google search result for any given search receives up to 28% of the clicks for that search, while results in second and third place generally receive 15% and 11%, respectively. 

It is critical to offer your material the best chance of success by getting it recognized and seen by as many people as possible.

Link building is one strategy for promoting and increasing awareness of a piece of information. 

A healthy and organically discoverable piece of content requires link building. Inbound links have the ability to generate significant referral traffic. 

Referral traffic arrives on your site when a person clicks and follows a link from a page on another website to yours rather than entering in the URL into their browser or using a bookmark.

When someone trustworthy adds a link from their page to your material, Google will notice this new link and give a little boost to the authority of your URL. 

This is a critical metric used to rank content connected to a search phrase.

What Is a Wikipedia Backlink?

Wikipedia backlinks are connections to websites that appear on Wikipedia pages’ external links sections. 

They might also be included in the notes section. Backlinks in Wikipedia connect to web sites related to the topic.

Why Is Wikipedia Link Building a Good Idea?

For the majority of queries, Wikipedia appears in the search results. It is a very authoritative site, and gaining links from Wikipedia is a powerful recommendation for your site.

Google likes Wikipedia links, which is why you should develop links from them. Wikipedia links are checked over by human moderators, so Google knows there is reliable human oversight over all Wikipedia articles. 

As one of the most authoritative websites out there, Wikipedia has a huge amount to offer anyone who puts in the time and effort to get backlinks from Wikipedia.

Wikipedia backlinks, understandably, are no-follow links and have no direct effect on page ranking: they do not pass any link juice. 

That does not mean that Wikipedia pages do not contribute to a digital marketing effort. Even though they are no follow links, they are still useful. 

When searching for information online, many individuals turn to Wikipedia. As a result, it is one of the most effective methods for increasing visitors to your website. 

People looking for precise summarized information online are constantly interested in what Wikipedia has to offer.

A Wikipedia backlink will drive highly relevant traffic to your website. 

This is because the entire site is laser-focused on providing high-quality content to its users on a certain search keyword. 

If your site is linked to from a Wikipedia article, it will indirectly end up creating additional links from other websites who want to use your site as a reference! 

Essentially, Wikipedia is not just a source of backlinks; it is a traffic and natural backlink generator.

How to Get Backlinks From Wikipedia

Step 1: Sign Up and Create a Wikipedia Account

The first step in obtaining Wikipedia backlinks is to register a Wikipedia account. 

Even though you do not need an account to contribute to Wikipedia pages, having one will help you obtain authority backlinks to your site. 

Furthermore, making an account allows you to communicate with other editors via your chat page. 

The create account process is easy and will enable you to edit existing content much more easily.

Following the creation of your Wikipedia account and a few revisions, the platform will allow you to start new articles, modify semi-protected entries, and earn more rights. 

The platform will make it easier for you to update long-form extended protected pages the more adjustments you make and the longer your account is active. 

If you are lucky, they will invite you in with the hope that you will make a valuable contribution to Wikipedia’s content ecosystem, but you are only going to be able to do things like edit semi-protected pages if you can get the Wikipedia moderators to trust you and see your contributions as valuable.

Step 2: Prepare Your Target Keyword Data Set

The second step is a simple one that you do not need anyone to help you with. All you need to do is to define your keyword data set. 

Keyword research has long been recognized as a solid foundation for any Search engine optimization method. 

Determine some broad keywords that will be a starting point on which you can target your Wikipedia backlinks. 

For a better increase in your SEO score organically, consider opting for thematically related backlinks. 

This will make it easier to get backlinks from Wikipedia in the longer term.

Step 3: Find Wikipedia Link Building Opportunities

Once you have decided on the right keywords, the next step in the process is to look for potential Wikipedia backlinks opportunities. 

You can benefit from either fresh or dead links. Dead links refer to when the Wiki page contains hyperlinks to dead URLs that are no longer operational. 

When a linked resource disappears, but there is no HTML redirection, the link becomes dead, meaning that it needs to be replaced with a new, functional link. 

This creates a broken link opportunity that you can take advantage of. 

Replacing dead links presents valuable link building opportunities for any Wikipedia editor planning on building Wikipedia backlinks.

Broken link opportunities give an ideal chance for websites to deliver current material to replace outdated content. 

A manual Wikipedia search or a sophisticated search operator can help you find broken links. 

This only works if your content is relevant to the dead link opportunities, but a dead link opportunity can be one of the most effective Wikipedia backlink opportunities out there and is well worth taking advantage of if you have pages related to the topic on your website.

Dead links on a Wikipedia page are often noticed pretty quickly by regular users, and in most cases, when they find dead links, they will just add in whatever the top Google result is to replace the dead links. 

So, if you can get your content to be well respected by Google already, you might even be able to replace dead links organically without needing to do any of the work yourself!

New link opportunities focus on generating a unique link to your material on a Wiki page. 

When you are a registered user with a large account history, it is significantly easier to obtain fresh backlinks. 

Identify appropriate keyword-rich locations on Wikipedia articles where you may cite your own resource to confirm the accuracy of the material and receive Wikipedia backlinks in the form of a citation link in exchange.

It is probably best to do some new links first and dead links later so you do not look like a vulture. 

But, if you spot one broken link that happens to line up with your website’s existing content related to the page’s topic, then, by all means, take advantage of it for your link building strategy.

Step 4: Create a Relevant Resource

Following the identification of Wikipedia backlink potential opportunities, the fourth stage is to create instructional, authoritative, and trustworthy content. 

Any link from Wiki pages should take users to a trustworthy website. 

Do whatever it takes to develop excellent content for your Wikipedia link building. That means that both the writing and the formatting must be excellent. 

If you want Wikipedia to take you seriously, you need to write your own original source material hosted on your site, and it has to be good.

Your article must demonstrate exceptional knowledge and authority. It should also be relevant to the topic of the Wikipedia page. 

This increases the likelihood of the backlinks passing the Wikipedia manual evaluation and becoming a permanent backlink for your site. 

So you need to create related pages with relevant keywords and relevant content. Yes, this is the hard part of the process!

Step 5: Add Backlinks Pointing to Your Material

Whether you are taking advantage of link neglect or adding in all new links, it is time to actually put those all-important Wikipedia backlinks into your chosen specific Wikipedia pages.

Make sure you cite your website in the proper style. This increases its chances of becoming a permanent entry on Wikipedia, presenting clickable links to potential visitors. 

If you link to your website carelessly without using the required markup language, Wikipedia editors are very likely to delete it. 

When injecting your backlinks, avoid using keyword-rich anchor text. 

This sort of keyword stuffing also reduces your chances of obtaining a permanent Wikipedia backlink, as it looks bad to the Wikipedia editors.

Step 6: Wait to See the Results

All modifications to Wiki articles are reviewed by Wikipedia reviewers. Reviews might take several hours to several days and result in your modifications being approved or denied.

If an edit is judged improper, spammy, or otherwise violates Wikipedia’s guidelines, it is denied. 

If this occurs, you must modify your link and resubmit it for evaluation – and there is no guarantee that your second version will make it through, either!

Although linking to blog articles is better than linking to commercial pages, keep in mind that blogs are often seen as untrustworthy sources. 

As a result, links to blog postings may be judged untrustworthy and deleted.

If you can manage it, it is worth trying to link to other pages on your site instead of blog posts (although it is not worth it if all you can do are irrelevant links). 

Case study pages or pages that devote their entire article space to research are ideal for this. 

In general, the more trustworthy your web resource looks, the more likely it is for a Wikipedia editor to accept it for quality Wikipedia backlinks, and even a single Wikipedia backlink can pay dividends later.

The Consequences of Abusing Wiki Links

Even if you are just replacing dead links or broken links on a Wikipedia page with links to your own content, you need to be careful and responsible when you build Wikipedia backlinks. 

If you get carried away in your quest to generate Wikipedia backlinks and rise up the search engine rankings, the consequences could be significant.

Do not try to fool the editors of Wikipedia while creating a resource page. 

If editors discover misleading information, advertising, superfluous links, or keyword stuffing in your article, they will ban your Wikipedia account without hesitation.

A Wikipedia ban will revoke all of your user rights, prevent you from editing, and place your website on the spam blacklist, which is extensively used by other websites, meaning that you will be blacklisted in several places across the internet. 

So, if you want to use Wikipedia to build backlinks, make sure your material is accurate and well-researched. 

Do not just stick the keyword phrase in there and call it a day. Wikipedia is a serious resource, not just a tool for building links.


It is well worth your time and effort to try to get backlinks from Wikipedia. 

Whether it is dead links on an old Wikipedia page or adding new links to a less well-constructed Wikipedia page, you can get a massive boost to your search engines rankings when you build Wikipedia backlinks.


How do Wikipedia Broken Links Work for SEO?

While searching for content possibilities on Wikipedia, you may come across a broken or “dead” link. 

While this may appear to be an aberration, there is no organization in charge of tracking every link on the site, so a few broken links are just something that inevitably happens.

It is fairly typical for a website to rearrange its content while entirely disregarding its inbound links, which could just be one or two links, or it could lead to multiple links “dying.” 

In this case, the Wikipedia link will lead to a redirect, or worse, nothing at all. 

This natural decline in internet functioning is referred to as “link rot,” and the resulting dead links are a terrific opportunity to obtain some pretty low-effort links for your own relevant pages.

A dead link is a common thing across the internet, and you will find dead links on all websites, not just Wiki pages. 

A dead link on any web page presents valuable link building opportunities, but a Wikipedia dead link is likely to be replaced faster than any other dead link because the sole purpose of Wikipedia is to be a well-maintained resource.

Is it Worth Building Wikipedia Backlinks?

If you can get backlinks from Wikipedia, this can boost the reliability and traffic to your website. 

You will only be able to take advantage of these link building opportunities if you feel you can write a high-quality article that demonstrates your expertise in a subject, however.

Because the majority of traffic provided by a Wikipedia backlink is organic, individuals who arrive at your website are more likely to stay than those who get there through search engines.

Do not be put off by the fact that Wikipedia uses nofollow links. A Wikipedia backlink may bring a lot of good attention to your website. 

This is because, in general, only the most trustworthy and authoritative websites are cited on Wikipedia. 

Visitors who come to your site through search engines do not have any expectations. 

Visitors directed through Wikipedia, however, already think of your site as an authoritative source!