Investing in your company’s SEO strategy is essential to increase website traffic and boost conversion rates. Search engine optimization (SEO) is the most effective way to enhance organic search traffic. eCommerce SEO is a rapidly expanding field that can significantly improve your business’s visibility on popular search engines. Various tactics can enhance your SEO efforts, and numerous online resources are available if you prefer a DIY approach. However, partnering with a reputable SEO company with extensive experience is highly recommended. eCommerce SEO case studies can provide valuable insights into the effectiveness of different strategies and help determine the best fit for your business.
Understanding what WooCommerce can offer is crucial for generating more organic traffic and improving keyword rankings. The company’s website provides detailed information about WooCommerce and its benefits, as well as 24-hour customer support. Considering these factors, choosing an SEO-friendly eCommerce platform is important for a strong foundation.
Choosing an SEO-Friendly eCommerce Platform for a Strong Foundation
A company with years of experience in Shopify or other online selling platforms will start by looking at the best platform to boost website traffic. By improving traffic, a business increases its chances of converting leads into purchases. When selecting a platform to host your business, review what each one offers; it’s also wise to see how other businesses on the platform are performing to ensure a solid foundation. If you notice many similar companies on Magento, consider switching for better exposure. Factor in the number of items you plan to sell, your eCommerce experience, and your site requirements. Online case studies for most platforms can guide your decision.
Once your platform is chosen and your store is set up, understanding how well it performs in search results becomes essential. This brings us to an important aspect of your eCommerce journey.
Do Shopify Stores Rank Well in Search
Shopify stores rank well in search results because the platform has integrated strong search engine optimization (SEO) features. Shopify is an excellent choice for new eCommerce ventures due to its built-in SEO tools, which require minimal research to use effectively. SEO can seem overwhelming for beginners, with many keywords and information to consider. However, Shopify simplifies this process with its automatic tools, making it easier to manage your online store. As you start, you may wonder how to create a successful SEO strategy for a brand-new eCommerce website. Here’s how to set up your store for search engine success.
Creating a Successful SEO Strategy for a Brand-new eCommerce Website
When crafting your SEO strategy for a new eCommerce site, you must first outline your goals for digital marketing. Working with a client’s site on a new domain presents challenges, as search engines do not instantly trust new content. This lack of trust requires a well-thought-out plan to boost organic traffic. Start with an analysis of previous advertisements for the brand, existing link-building efforts, and the setup of product pages. This data lets you develop an SEO-friendly approach for your entire site. You’ll see improvements in search engine rankings and traffic as you refine your strategy. This sets a strong foundation for understanding the unique vision and story behind the eCommerce brand.
About the eCommerce Brand
Focusing on your brand is crucial, even if your physical store thrives. As a store owner, not all customers will visit in person due to distance or a preference for online shopping. Maintaining a strong online brand presence alongside your physical store is essential. Keeping your online brand relevant helps attract potential customers and convert website visits into sales. Utilizing platforms like WooCommerce can ensure your SEO tactics are current and effective, with link-building and target keywords recognized by search engines. To see the impact of these strategies in action, let’s look at our Shopify SEO case studies.
Shopify SEO Case Studies – Show Me Proof
Due to client confidentiality, we can’t reveal the client’s name or website. However, we can demonstrate the real improvements achieved through SEO investment on Shopify.
We started by reviewing the existing content. This business, a physical store, had successfully transitioned to digital marketing initially but later saw its online marketing and sales stall. Thanks to its physical store, the company had a Google presence even before moving online. This early Google presence was crucial for initial online success, but ranking higher became challenging.
To boost website traffic, we audited every aspect of the on-page SEO. We conducted keyword research for both the pages and products on the site. Websites must be very aware of their on-page SEO and the keywords used. Google Analytics monitors everything when determining search results.
Next, we evaluated the off-page content. Guest posts, which help build links, significantly improve rankings and attract more visitors. Shopify’s unique setup, where all stores are created as subdomains linked to the main website domain, aids in building links that enhance off-page SEO. This feature is a significant benefit that many eCommerce platforms do not offer.
The outcome was a nearly 450% increase in total sales and over 200% more visitors to the client’s site over ten months compared to the previous ten-month period. This shows that utilizing the right Shopify tools for your SEO strategy can yield substantial rewards for your business.
With such results, ensuring every aspect of your online presence is optimized is important. This includes the critical task of setting up your WordPress SEO
Perform The WordPress SEO Setup
Setting up WordPress SEO involves 28 steps, but it’s not as hard as it sounds. Follow these SEO steps to get your WordPress site to rank well on Google. Research each step to complete the setup efficiently.
This method has proven effective, as seen in our next case study, Store 2, which achieved remarkable results with proper SEO setup.
Case Study – Store 2
For confidentiality reasons, the second store we worked with to improve its SEO cannot be named. Still, it was an existing online store on an aged domain and extremely outdated. Our first step was to assess whether any existing content could be salvaged and transformed into a functional website. After a thorough review, we removed all content and left the domain dormant until new work could begin. The decision to remove and reinvent the website was necessary as the existing content was beyond rework.
Using techniques similar to those used in the previous case study, we installed Shopify for the relaunch. The results were impressive: a 1300% increase in sales over three months and a nearly 400% rise in customer visits. This dormant site saw a remarkable boost, marking an excellent start for the client’s relaunch.
To further capitalize on this momentum, looking closely at content quality and keyword strategy is crucial.
Content Review and Keyword Research
Reviewing a website’s content and completing keyword research are key steps in any SEO plan. We examine the keywords on your website and assess their rankings. This process reveals which keywords are already performing well and which need improvement. Keyword research involves adding short- and long-tail keywords that match what potential customers search for on Google. With these keywords in mind, we can integrate them into the pages of client websites to keep visitors engaged. Additionally, structuring these pages thoughtfully can further boost your site’s SEO potential, leading us to explore how internal links can create a more organized and powerful website architecture.
Using Internal Links to Create Silos and a Strong Website Architecture
Silos in SEO connect pages with similar topics to boost a website’s relevance. Conducting keyword research helps determine the categories and keywords users frequently search for or interact with. This insight allows for creating widgets automatically linking these pages, driving more traffic.
To maximize these benefits, understanding customer behavior on your site becomes important.
Track WooCommerce Customers in Google Analytics
Analyzing your existing customer data is a great starting point. It’s crucial to discover the web sources that direct users to your eCommerce store and identify the links they click. Google Analytics holds all this data in your account, showing which backlinks are effective and which need improvement. Using Google Search Console can help track progress as your SEO evolves. With a solid grasp of your current backlinks, it’s time to consider boosting your site authority through link building.
Ramping up Your eCommerce Site Authority Via Link Building
Carefully building links to boost your site’s authority with search engines like Google is essential. Overdoing it can backfire. It’s best to monitor the number of links you add each month, gradually increasing this number. Look at the pages you’re linking to and from; don’t use the home page every time. Build links to specific products or services you offer, ensuring every aspect of your site is optimized, including something as fundamental as your product slugs.
Optimize Product Slug
A slug is the name given to a product in WordPress, used in the URL and as the product’s title. The issue with default slugs is that they often lack SEO keywords. You can fix this by accessing the SEO settings for each product and entering the desired keywords to optimize your content. This straightforward adjustment can enhance your product’s visibility.
As you fine-tune your slugs, consider how other factors, like the speed of your eCommerce store, can also significantly impact user experience and SEO.
eCommerce store speed
If your eCommerce store is running slowly, it will not matter how many backlinks you have created or how much you have advertised your company, as you will lose visitors and conversions each time your website is accessed.
It is important to check the speed at which pages open and ensure no delays.
Add SEO Titles and Descriptions for Product Categories
The titles for your products appear in the browser bar when customers access the product, so optimizing titles and descriptions is crucial. In WooCommerce, you can set up a product and title page for each category, allowing you to use more effective SEO keywords and increase traffic to those pages. The description you enter in the SEO menu is not visible in your store but is used by search engines when consumers search for products. Finalize your SEO-optimized title and description with images that showcase your products. Images can often be overlooked, but they are key in attracting attention.
Once you’ve perfected your on-page elements, it’s time to explore additional techniques to improve your site’s overall performance.
Off-Page SEO
Off-page SEO is any SEO activity outside your website that increases your ranking and SERPs. Off-page SEO can include guest posting and directing users to your eCommerce store.
Technical Ecommerce Issues
Technical issues can impact the SEO of eCommerce sites. Large JavaScripts and insufficient cache space lead to slow load times, negatively affecting rankings in Google Analytics. Common problems also include long metadata and unnecessary scripts on pages. Tools are available to address these issues, improving your store’s load speed. Optimizing these technical elements enhances performance and sets the stage for advanced tactics like structured data improvements and schema markups, which can allow for rich search snippets.
Structured Data Improvements and Schema Markups Allowed for Rich Search Snippets
Snippets appear when you search for something, providing short text from web pages that answer your questions directly. This is a chance for eCommerce stores to get on the SERP and showcase what you offer. A rich snippet includes links to your webpage, so when consumers search for a product, your linked page appears in the results. Updating each product with structured data ensures it gets recognized on search engine results pages, directing consumers to your company.
Other key factors should be considered to enhance your site’s visibility and user experience.
Optimize Website Speed and Performance
Google values website speed as a key factor in ranking. Faster web pages get higher rankings. Studies indicate that a one-second delay in page loading can reduce customer satisfaction by 15%, decrease page views by 10%, and lower conversions by over 5%. Investing in a good host server is essential to meet customer needs. This investment can also enhance AMP pages, resulting in mobile traffic improvements.
AMP Pages Results in Mobile Traffic Improvements
Accelerated mobile pages (AMP) can greatly enhance your products’ conversion rates by speeding up your website’s loading time. When people find something interesting, they want to explore it immediately, so optimizing your site for mobile devices is essential now.
Building Backlinks
Backlinks play a key role in optimizing your WooCommerce content. They are links from other websites to your content, demonstrating that other companies trust your products. These links also help direct visitors to your pages from other sites, so lacking the right backlinks can cost you. While building backlinks might seem challenging, it is manageable and just requires some time.
Significant traffic recorded shows growth, which makes SEO efforts successful.
Overall Traffic in Jul-December 2019 vs. Jul-December 2018 – 107% Increase
The techniques we discussed above work; a 107% increase in traffic for the same six-month period in one year proves this.
You may not need to implement all of the above, and it may be trial and error until you find what works best for your business, but keep working at it.
Paid advertising and duplicate content across platforms are just not enough. You must go further with many businesses creating backlinks to improve their web presence. To optimize your content strategy, see the page for expert insights and tactics to stand out digitally.
Rest assured, though, we can help you.
