As an online business, you most likely face a lot of competition and are constantly working to stay ahead of the game.
There is no shortage of online stores these days, as this is what customers are looking for in the modern market. Being online makes it easier for you to get noticed, and having an online store gives you a highly competitive advantage compared to traditional brick-and-mortar brands.
No matter what you are looking for or the kind of niche you work in, there are going to be ecommerce businesses out there to suit this. Customers are seeing a rise in online businesses, and it can make shopping easier for them. With all the advantages that online shopping can bring, it makes sense that the ecommerce industry continues to grow, and we are seeing more brands go online to meet these needs.
Even with such high competition, there is still room for new businesses to grow, and this may be why you are interested in changing the way your brand does things. If you are looking to grow your ecommerce business, then you have come to the right place.
In this guide, we are sharing some of the best ways to grow an ecommerce site to ensure you get the attention you deserve and make money with your online brand. There are so many ecommerce businesses out there, but this does not mean that you have to fall behind.
There is enough success out there for everyone, and new customers are going online every day. This guide will show you how to capitalize on these changes in the market and remain successful.
Why Open An Online Store?
Many benefits come from being online today as a business, so this should be the first move you make if you want to see more success for your company and reach a good amount of people.
Opening an online store is a great way to increase your success as a brand and reach more customers. Being able to sell online opens you up to a wider target audience and allows you to make more money, so you should consider having an ecommerce store for your brand regardless of what you sell.
With an ecommerce store, you can experience many benefits, and this is something you should keep in mind when trying to grow your current business. While it can seem like a complicated process to open an ecommerce business, the benefits certainly outweigh any issues you may have, and it is worth trying for additional success.
If you already have a website for your business, simply adding ecommerce is easier than you think, and it can lead to greater growth for your brand.
Having an ecommerce store is one of the best things you can do for your business, as it provides benefits such as:
- Provides additional income for the brand
- Leads to more sales
- Expands your target market
- Increases brand awareness
- Expands your business globally
- Makes your business accessible at all hours
If you are wanting to drive sales in your business and see greater success with your brand, having an ecommerce store is the first step. With an ecommerce business, you can see great success, and it is possible to make more money than ever before as long as you work for it.
How To Grow Your ECommerce Business
Now that your online store is set up and accessible, it is time to work on marketing so you can make money. While having an ecommerce business can lead to more money and greater income for your brand, you need to work to drive sales to your site first.
As we have mentioned, there is a lot of competition out there when it comes to stores online, so you need to stand out. Running an ecommerce business can be a successful route for you as long as you work to attract potential customers and ensure there is a consistent flow of money.
In this guide, we are sharing some of the most effective ways to grow your ecommerce business and ensure your brand is successful against all other ecommerce companies.
To increase ecommerce sales, you can try the following:
Improve Customer Service
When growing your ecommerce business, you may be focused on driving new customers to your site. This is an important aspect and something you can work on, but it is important to also offer additional services to your current customers as well.
After all, these are the people who have helped your brand grow so far and are the ones who currently spend money on your site. To ensure they remain on your ecommerce website and do not go to the many other ecommerce companies that are also fighting for their attention, you need to boost customer loyalty.
You can improve customer loyalty by ensuring you provide excellent customer service.
Customer service is vital to maintaining a good audience, as it not only applies to the customers you have already worked with but can also attract many other people throughout their purchase journey. Customer service is important to everyone, and this does not go away when running an online business.
While the customer service you offer is no longer the same as what you would expect from a physical store, you still need to ensure it is good and something your audience can rely on. Depending on where your brand is currently, there are some more advanced strategies to use for customer service but for the most part, ensuring there is someone online that your customers can speak to when they have an issue can go a long way.
This does not mean that you have to be present 24/7, nor do you have to pay staff to do this, but having working hours when customers know they will get a response from you is a good move to make. If you do want to offer 24/7 contact, you can use ChatBots, which is an automated customer service system that does not need human interaction on your end.
If you are an ecommerce business that is present on multiple sales channels, then you can use an ecommerce Helpdesk that will consolidate all customer queries from your storefront, social media, and website to ensure you never miss a thing.
Allowing your customers to see that you are available and care about their queries is a good way to ensure you maintain hold of your loyal buyers, as well as being a good selling point to attract new people. Customer experience is everything in the ecommerce business, so make sure you are offering good customer service for ecommerce success.
Use Metrics To Determine Next Best Steps
No matter what you sell online, it is a good idea to work on brand awareness and increase the public attention your company gets. This can be done through marketing, and there are various forms out there for you to use.
However, before you can work on marketing and advertising your brand, you first need to currently stand and whether you are running a successful site based on your conversion rate.
The conversation rate is the number of customers you get through marketing efforts and can be determined by dividing the monthly sales of the store by the monthly visitors. This will show you how many people visit your store and become paying customers.
With this information, you can then work on conversion rate optimization, which is a series of processes that encourage people to finalize the sale. There are ecommerce tools that you can buy to improve your overall sales funnel, but this process aims to make more people buy from you.
There is a lot of work that goes into this process, and you need to understand your target demographic well to ensure you are using the right tools. For many ecommerce businesses, marketing needs to come before CRO because new brands and small businesses do not get a lot of online traffic in the first place.
For some businesses, however, CRO could be the next step needed to increase sales and is a way to see your business grow.
Digital Marketing To Increase Brand Awareness
To bring more paying customers to your site, you need to reach out and work on marketing.
There are various ways that you can advertise your e commerce business online, but the best options for you may vary based on your target audience. It is a good idea to understand the buyer personas of your customers before working on marketing, as this will determine how and where you can advertise your brand.
With this understanding of your audience, you can determine where to market. Social media is a great option when it comes to online marketing, as various forms of content can be used here to get attention. Likewise, email marketing can boost online sales, but this tends to target existing customers more so than gathering new people.
The right option for you can vary, but it is a good idea to work on marketing regardless to ensure you are getting attention. As the competition is high online, you need to stand out and be noticed if you want to increase sales on your website.
This means being able to reach out to any potential customer and advertise your service to them. Digital marketing is the umbrella term for all forms of online advertising and the options are endless, ensuring there is something to suit all brands.
Online marketing is a way to increase brand awareness which can also contribute to more sales and even encourage repeat business by reminding customers of the work you do and what you offer. There are various marketing strategies out there for you to use, and you can also pay specialist marketing teams to help with this process.
Regardless of the channels you choose for online advertising, it is important to get your name out there and ensure people are aware of your brand. The more people become familiar with your brand, the more online traffic your store will get, which can lead to more online sales.
As well as working on digital advertising yourself, you can pay for advertisements to ensure you get noticed online. Paid ads can be done in a range of formats and work by showcasing your work to people who have already shown an interest in what you do.
For example, Google Ads are a great tool for store owners to use as it gets your website to appear at the top of search results for specific key terms. While you can work on search engine optimization to increase the amount of search traffic your store gets, you can also pay Google to showcase your website at the top of relevant search results.
The results at the top of search engines are deemed to be the most relevant and are considered to be high quality. This is why they get the most traffic, and your website can appear here by paying for this privilege.
Likewise, you can also pay to have your store advertised on social media.
Facebook Advertising will ensure your website gets noticed on these sites, which opens your ecommerce business up to a wide range of customers.
Much like how people turn to search engines first to find the answers, potential buyers spend a lot of time on social media and you can reach these people through paid ads.
Even if your focus is on the online store and selling products, it is a good idea for every ecommerce business to have some platform for content. Whether this content is blog articles or social media posts, it is a good way to get noticed, and you can reach your target customer base this way.
Content marketing focuses on improving your online content so it gets noticed, which can then lead to more sales for your ecommerce business when done right. You may even be able to reach new markets with your content marketing, which in turn can lead to more people to sell products too.
The content that you create on social media or your website should appeal to both new and existing customers. It needs to be valuable and engaging, as this can lead to more shares which in turn can increase sales when more people become aware of your website.
You can create a blog that offers free tips to fellow online sellers or offer insight into the way you make your products. Content published by an ecommerce business is a way for customers to learn more about the brand and discover something new, which should entice them to check out your store and buy something.
Not only do you need to work on creating engaging content, which can come in many forms, including blog posts, social media uploads, and even a YouTube channel, but also marketing.
Content marketing focuses on getting as many people to see your content as possible, which is easier to do when you are creating engaging and valuable things.
Use Marketing Automation For Existing Customers
A great way to increase ecommerce sales is by encouraging past customers to repeat business. This can be done through marketing automation which can give discounts based on past customer purchases.
For example, if a customer has bought something from you in the past and has made an account on your site, they can be offered a discount for their birthday or the anniversary of their first purchase.
Offering customers a discount is a great way to encourage them to shop with you again, and this can be done on an automated system. To maintain your current customers, you can ensure that there are exclusive perks for those who have already shopped with you or made an account, such as anniversary discounts or seasonal promotion periods.
For these, past customers will be given a specific discount code that allows them a certain percentage off products for this event or reduced shipping costs for repeat buyers. You should make sure to partner with coupon platforms to provide the best discounts without going over your profit margins.
Be Optimized For Mobile Commerce
Your online store must be mobile-ready to ensure that shopping can be done on mobile devices if you want to see greater growth for your brand.
Modern shoppers need to be able to access their favorite stores through multiple channels, as this makes things easier for them and means they are more likely to buy from particular brands. Not being optimized for mobile commerce can set your company back and will prevent the growth you want.
Your website needs to be accessible on mobiles which means it should be responsive. Customers should get the same experience when viewing your online store on a desktop computer as they would on their smartphone.
The majority of ecommerce sales are done through mobile devices, as people browse their favorite brands on the go and at all hours of the day. Your website needs to support the layout of smaller screens, not only for the landing pages and the way the website looks but also to ensure a mobile checkout.
It is a good idea to support cross-selling, which means allowing customers to use multiple devices to finalize a purchase. Customers who have an account should be able to see their basket on all devices, whether they added items to the cart on their desktop or smartphone.
Allowing people to maintain the same shopping experience through cross-selling will lead to more ecommerce sales as you have made things easier for them.
Email marketing is one of the most important things for ecommerce stores which can lead to improved traffic, more sales, and repeat purchases.
You can obtain customer details from their checkout process and use this to your advantage. Email marketing is one of the best ways to secure qualified leads, as it gives you access to people who have already shown an interest in your brand and may have put money into it.
Emails give you access to targeted traffic and allow you to connect with existing customers, ensuring they will come back and spend money again. As we have already mentioned, you can offer discounts and special offers to loyal customers as well as inform them of stock changes.
This is a common thing for ecommerce businesses, and you see it on sites such as Amazon, where customers are reminded of their past purchases and asked if they want to buy them again.
You can also increase the number of reviews your store gets by asking customers to leave feedback regarding products they have bought in the past and their experience with your brand. There are various ways that you can use email marketing to your advantage, and it can be a great tool to maintain loyalty.
Use Customer Reviews
As we have mentioned, it is possible to ask previous customers to leave reviews regarding your products and overall service.
Reviews can be shown on your website, allowing customers to see feedback regarding the products they are looking for or on other sites across the internet. Many platforms allow customer reviews, including social media such as a Facebook business page.
Having reviews on various platforms, including your own, can be a good way to increase awareness of your brand. If you offer a good service, online reviews can be a great marketing tool and are an effective way to bring in more people to your brand.
It is a good idea to leave polite feedback on reviews left by customers. This allows your audience to see that their feedback is being heard and noticed, which in turn, encourages more people to leave reviews.
Customers are more likely to leave feedback if they feel it is appreciated, and you can showcase this by leaving comments.
Create An Affiliate Program
Allowing people to become affiliates of your brand can open the doors to influencer marketing which is one of the biggest forms of online advertising these days.
If you want to get noticed online and bring more people to your site, you need to work with influencers. Those in this career field have a large social following and people who listen to their recommendations regarding products. Influencers will endorse your brand and showcase products to their following, which in turn can lead to more sales.
However, for an influencer to be interested in working with you, your business needs to offer something in return. This is where an affiliate program can come in very useful, as this allows you to work with the influencer and both earn money from the promotion they do.
With an affiliate program, a special discount can be offered to followers, which can encourage people to buy and makes influencers more likely to promote your services. In some programs, affiliates may also earn a small commission based on referral traffic.
This means when working with influencer endorsements, both parties, your brand and them, stand to earn something. This means equal effort will be put into the marketing as both parties want to see an increase in sales.
It is possible to use influencer marketing without an affiliate program, but this may cost you. Influencers need to be paid for promotion, or you can gift them items from your store but in many cases allowing them to have a discount to share with followers where they can earn a commission is the best way to go in this kind of relationship.
As an affiliate, the promotion will be ongoing, which means you can have a steady flow of customers coming from the same place – their followers, many of which are loyal and will become loyal to your brand through this connection.
A large percentage of all shopping is done online these days, which is why brands can benefit from having an online store. With an ecommerce store, you can see great success and an increase in sales because your brand is now accessible.
However, if you are already an ecommerce business or have been online for a while now then you need to work to increase sales and ensure customers are still coming in. In this guide, we have shared some of the best tips to keep both existing and new customers happy, so your ecommerce business will grow.
Even though there is a lot of competition online, all kinds of brands can be successful with the right attention, marketing, and website design.
Customers have a lot of expectations when it comes to online shopping, which can give you a guideline of the areas you need to work on to see continued success, as we have explored in this guide. You want to ensure all customers are happy with the service you offer to see long-term success.
Not only do you need to provide a good shopping experience, but your company also needs to continually work on increasing brand awareness. This will ensure that people within your target demographic will become familiar with your work and are more likely to use your store through this awareness.
There are various ways that you can get your name out there and attract attention to bring in customers, as we have explored. The right marketing strategy will vary based on your target customers, brand style, and sector.
With a combination of customer care and ongoing marketing strategies, you can see long-term success with your ecommerce business.
So get started today and start seeing the growth that your online business can experience.
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Kasra Dash is a Scottish entrepreneur, Kasra Primarily focuses on SEO & digital marketing for companies in the UK he enjoys brining positive ROI’s for business owners with his marketing expertise.
Kasra is also an investor in Searcharoo.