Leads are crucial in the real estate industry. You’ll be forced to spend time-consuming, complex procedures that provide small benefits. However, lead generation isn’t limited to industry conferences and steakhouses; most of it begins online.

If you invest time in creating high-quality, helpful material for your audience, you should also invest effort in ensuring that they can locate, read, and share it. This is when your link-building plan comes into play.

Getting backlinks is a challenge for real estate websites that want their material to rank well in Google searches.

What is Link Building?

Building links was formerly thought to be a numbers game. The more websites or pages linked to your website, the more influence you’d have in improving your search engine rankings.

It didn’t matter whether the links were good quality or if the sites linked to your website were relevant.

However, various algorithm adjustments implemented by search engines, notably Google, have made link creation very difficult.


Why Are Links Important?

Since Google began utilizing inbound links as a ranking component, inbound links have been one of the most significant ranking variables, and this isn’t expected to change very soon.

The notion of link building may be unfamiliar to you as a realtor, but it is well worth your time to learn about. The ability to get high-quality inbound links can help your website rank higher, resulting in more visibility and leads.


Creating a Real Estate Link Building Strategy

We have given you six strategies for driving traffic to your real estate website.


Determine Your Audience

You need to go deeper and figure out who you’re genuinely chasing. Who are you pursuing? What kind of leads would your link-building activities generate in an ideal world?

Targeting residential real estate purchasers vs. commercial real estate investors, for example, is a significant distinction. There’s also a distinction to be made between local and national search marketing.


Use Your Connections

The rules of the game have changed. Search engine optimization (SEO) has created fictitious websites and connected them to their target website when using a black hat to establish links. Now, you must have genuine businesses linked to your website.

To give your SEO initiatives an early boost, you should use your sphere of influence. You probably already know the industry leaders in your region as a real estate professional. These may include:

  • Professionals in the mortgage industry
  • Surveyors
  • Attorneys for real estate
  • Inspectors of houses
  • Brokerage agencies

Interview other real estate experts (but not your competitors) in your material from time to time, and let them know what you want in return.


Approach Local Media

As an experienced real estate agent, you or your brand should provide intelligent analysis on local property market trends.

You should hang out with local newspaper journalists in your neighbourhood and share your knowledge with them. They could be interested in what you have to say and write an article about it. The majority of local news websites have a high level of authority.

When they cite you, they will undoubtedly include a link to your website.

Another strategy to get the attention of local media is to send out press releases on new advancements in your company.

You should produce a press release and distribute it to local media and industry influencers if you’ve recruited a hotshot agent, launched a new office, or planned an event.


Create Outbound Links

Great content leads to quality possibilities for linking. On the other hand, links will not discover you in the early days. Instead, you must go out and find them.

Getting links may be done in a variety of ways. The route you choose will be heavily influenced by your industry connections, the audience you’re seeking to reach, and the amount of time you have to devote to the process.


Real Estate Blogs

Guest posting is a great way to get your name out there. It enables you to create unique material for another blog while also pointing a link or two back to one of your own website’s pages. You may also offer yourself a resource or an interview for a journalist in exchange for a link. You may be as inventive as you want.

For a long time, guest articles have been a pillar of SEO. Writing quality content can assist your rankings in the long run if you concentrate on high-profile publications with actual audiences and the opportunity for brand exposure.

You should also look for questions relating to selling, buying, and renting houses, as well as any other sites that post articles on the subject, even if it isn’t the blog’s primary emphasis.

To prevent attracting the attention of competing real estate businesses, follow these steps:

  1. Select the themes you want to address in your guest articles carefully.
  2. Focus on issues that will appeal to sellers, purchasers, and renters, as well as people who are expected to join those groups shortly. Aside from the obvious, consider the following:
  • The house and the garden
  • Moving-related topics
  • Things to do in the area where your real estate company is located
  • Home and personal finance

It’s a good idea to be inventive when it comes to the sorts of blogs you want to work with.

The number of blogs dedicated to real estate themes is limited; other real estate businesses operate many, and the subject matter often interests real estate agents rather than your intended audience.


Choosing the Right Link Builder to Collaborate With

Technically, real estate agents can conduct their link-building efforts – but it’s a lengthy and gruelling journey that isn’t worth the time and effort. It’s not a good idea to establish links on your own. Instead, you should collaborate with a link-building expert.

The goal is to find the correct link-building specialists.

This entails the following:


White hat

You can’t afford to waste time with a black hat SEO link builder that employs dubious methods to get rapid results. You’ll need a white hat SEO expert that knows how to lay a solid foundation for future development.



The link-building speciality has evolved significantly over the last decade and a half. It’s beneficial to have an experienced expert on your side who knows what’s essential.


Existing connections

An excellent link-building partner already has strong ties with industry bloggers, publishers, and public relations experts. You’ll have immediate access to good connecting possibilities due to this.



A  good link builder is someone honest and reliable. This isn’t the start of a successful relationship if you find yourself doubting someone’s motivations. There has to be a level of trust.

Many link-building services are available in the SEO industry, but only a few of them are worthwhile.



You’ll be able to catch links that your competitors won’t and get closer to the top of the search results with the correct link building strategy. Business alliances, unique content strategy, savvy editorial placement, and intelligent use of listings all contribute to your marketing strategy.

Real estate link building will be complex, but the most worthwhile things are. The most important thing to remember is to concentrate on natural, high-quality links. You may not acquire as many, but in the long term, you’ll have built up a good link profile that pays you again.