Marketers and SEO specialists use the phrase “link building” to describe how they get links to their content.
The goal is for such links to drive more traffic to the content while also helping to boost search engine rankings.
Building Links for Your Website
Links are one of many methods of search engine optimization (SEO) that signal to other search engines that your site is a quality resource.
Search engines consider backlinks when determining which sites rank for specific keywords, even though Google’s algorithms are constantly changing.
Consequently, sites with more backlinks tend to be ranked higher.
Link building may increase the amount of time on your own website.
Backlinks from relevant content may help you attract more qualified and interested visitors.
Users that visit your site after following a link on another website will, in principle, find your material relevant to the need they were seeking to solve when they clicked the link.
Engaging users spend more time on your website and are more likely to convert.
The more audiences interact with the material source, the more they trust it. Building relevant links can assist you in attracting more loyal website visitors.
If you want links to boost your SEO and ensure they’re relevant, you should create content that:
- Offers help to your target audience.
- Has natural high-quality links.
Ideally, links should be relevant to the topic, with excellent anchor text that helps Google grasp the links’ context.
Build Links by Researching Keywords
The usage of keywords is crucial in SEO. Keyword research may provide you with a lot of information about what your target audience is looking for on Google.
The knowledge you get from these simple search phrases may influence both your content strategy and your overall marketing plan.
Effective keyword research may provide insights into current marketing trends and help you focus your content on themes and phrases that your target audience is looking for.
Increased Traffic
The higher you rank in search engine results for the keywords that best suit the content you post, the more visitors you’ll draw to your website.
Obtaining New Customers
If your company provides material that other business professionals seek, you can fill that need and create a call to action to guide them through the buyer journey from awareness to purchase.
Creating an SEO Link Building Strategy
Let’s go through how to build links for your site now that we know what link building is and why it’s so crucial.
You may take the simple path and produce excellent content to help your website gain links even if you don’t ask for them.
YouTube videos, studies, blog posts, and infographics may draw links via natural traffic.
Good link-building strategies, on the other hand, require purposeful activity. Here are some reminders, tools, and ideas to assist you with mining the gold known as external links.
Broken Link Building Tactics
A broken link building campaign involves tracking broken links on websites and contacting web admins to request a backlink from the broken link.
A broken link, in this sense, is an occasion when a website wants to access the other sites but cannot.
SEO specialists typically utilize this technique to develop more backlinks with less work; it is also considered a white hat strategy, which allows for simpler client buy-in and avoids Google penalties.
If you wish to repair a broken link, you must first locate it. Let’s look at two approaches for prospecting and finding broken connections in detail.
While the principles of these two tactics are similar, the first way starts with selecting sites from which you’d want to get a link, while the second method begins with sites with whom you’re competing in the SERPs.
Make Use of Link-Building Software
These link-building tools, including influencer and competition research, help you identify, filter, and manage possible link sources.
Learn how the kind, quality, and amount of backlinks affect authority and trust ratings for each link. You could even notice that your company’s websites are missing important links.
Ahrefs, Majestic, SEMrush, and Moz PRO are some of the tools you may utilize.
Creating Content for Link Bait
While great content isn’t enough to generate significant connections on its own, it is still necessary. As a result, you’ll need to figure out what kind of material in your field causes a lot of links.
Perform a link audit on your site to determine which pages get links. Next, look into the kind of material that your target audience finds valuable, accurate, and distinctive on other websites.
The second stage in developing link bait material is to locate information on other websites with many links.
Information with more links and interaction indicates a demand for it, and it will provide you insight into what people find valuable and shareable.
Search by subject using tools like Ahrefs to locate widely shared and linked articles. This indicates a high demand for this material, making link building more straightforward.
Guest Blogs
Guest blogging is an excellent technique to increase the number of high-quality connections to your website.
Depending on your topic, you want to look for authoritative sites. All you have to do is locate the other website owners and ask if you may write a guest post for them. This will generate referral traffic for them.
Some websites may have broad criteria for content writing that you must adhere to.
Many companies feature a “write for us” area where you may learn how to write for them. You may also Google the site’s name and keywords like “contribute” to understand how to guest post.
In the business world, sites like Forbes and Entrepreneur are very authoritative. Determine which authority sites exist in your sector and contact them.
Guest blogging on sites that produce social shares might also help you get more links and authority.
In addition, the site where you guest write should have a good search engine ranking. Entering the term you want to generate leads for into Google and seeing what sites are in the top 10 spots is an easy approach to find out.
Reach Out to Popular Influencers
This does not imply contacting an influencer and requesting that they promote your company. Instead, it means you may create material that includes ties to what influencers have done, said, or accomplished.
For your high-end fashion company, you may, for example, create a video collection consisting of short clips from the most prominent high-end fashion designers.
You won’t interview them in person, but you may curate their work online with appropriate credit.
The simple authority of the individuals in the issue will encourage more people to connect with and share the information, resulting in additional links.
The highlighted influencer may also view the material, link to it, and share it further.
Summary
Do your homework on a website’s reputation, reliability, and authority before approaching it for link building. Use a backlink tool to evaluate the link profile of the possible connecting site if you use one for your website.
It’s probably not worth your time or effort to gain a link from a website that has no backlinks. No-follow link pages don’t transfer much link juice. A link from a website that contains spammy link building techniques might potentially devalue your page.
Or if you need a team of outreach link building professionals to do the hard work for you, as long as you have a basic strategy in mind, we can take over the link building and SEO work, leaving you free to focus on the parts of your business that you find important.
Karl Hudson is an entrepreneur who spends his time in the field of digital marketing. He is involved in a multitude of niches and has many investments in all kinds of businesses. He enjoys spending his spare time reading the news, gymming, and travelling.
With the travel, he meets all sorts of people involved in a multitude of niches, from gambling to finance and everything in between. He is passionate about writing and trying to spread positivity around the world.
Karl is the founder of Searcharoo.
