SAPE links are a concept that you may have heard of before, but it is not the most common way to boost search engine rankings. While the SAPE link network can be powerful when used correctly, they are also a very risky black-hat option that is worth knowing about.
But what are SAPE links, and why are the SAPE link networks so significant? Before you jump into trying to use SAPE links on your own site, you need to know what they actually are and how they can both benefit and harm your search engine rankings.
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What is SAPE?
SAPE is a Russian network of links all piled together under one platform. Through this network, you can buy SAPE links that are incredibly authoritative and very aged, priced at only a small monthly fee that most sites will be able to afford.
In other words, this is a links-for-money site that allows you to pay a small fee to enter the SAPE link network, giving you a flood of new backlinks from other sites.
This network is made up of a huge range of sites, some of which are owned by members of the network and some of which are not. This is undeniably entering the black-hat territory, but the fact that the SAPE link network is still used today shows that it still does work when approached correctly.
These SAPE links services are basically a way to streamline a lot of link building. Using SAPE link networks, you can get a lot of new links with a decent amount of link juice almost immediately, costing nothing beyond the initial monthly fees that you are paying.
How Does SAPE Work?
The network is a fairly straightforward system. Owners of other websites (or hosts and hackers who can gain access to similarly aged sites) will implant links in their owned/hacked sites that point to your own.
This effectively gives you a way to purchase links from a range of over 700,000 sites, with options to filter the sites by things like their topics or niches to ensure that you are getting relevant backlinks. You can also filter by things like URL extensions, backlink amounts, and even PageRank.
These links are inserted into a range of places on a site page – the footer, the sidebar, into the content, or even as fake ads on older sites.
Some network options include a range of modes, such as the ability to manually choose links or have the platform do it automatically. However, most people will choose manually at first for obvious reasons.
In the simplest of terms, this is giving you an easy way to buy new links directly from a larger network, providing ranking boosts as long as you can match the links to your niche within the internet. While these links will not offer any real traffic, they do benefit your SEO potential.
If you decide that it is worth trying to use SAPE links on your site, then the obvious option is to approach the SAPE link network directly.
Since SAPE links are basically regular high-authority links (only bought instead of earned), they contribute to your SEO in the same way. Naturally, search engine platforms are not too happy about purchased links, but there are sometimes ways to hide the fact that you bought them.
The entire SAPE link service keeps your own effort to a minimum, but you still have the option of filtering potential backlinks and the pages that they come from. Depending on how you decide to approach the SAPE links, you may even decide to automate or semi-automate this part, too.
Getting Started with SAPE
Naturally, SAPE focuses on Russian services, so you will need to either read Cyrillic Russian or have a translator on hand. Once you are on the page itself – ideally in Google Chrome, due to its translator plugins – you just need to head over to the SAPE website and read through what comes next.
Registering with SAPE means creating an account, but all the instructions are on-screen. It is important to mark yourself as an Optimizer when asked how you will use the system since this allows you to buy links.
You can enter your personal details and passport information, although the majority of it is optional. Once you are all done, you just set up your account and confirm it via email.
Making Payments for Good Links
SAPE takes money for paid links out of a deposit as a small monthly fee, so you will have to set up payment details early if you want to actually start playing around with their links.
SAPE uses the Russian Ruble as its default currency, so you will have to take this into account when you decide to pay for the platform’s services. A quick exchange rate check is easy enough – once you are ready, all you have to do is head down to the Optimiser page, where it will ask you to set up payment options.
There are various payment methods to choose from, with cards obviously being the most reliable if you are trying to buy from an entirely different country. Entering your payment information is easy enough, so just follow whatever instructions are on-screen.
Creating a SAPE Links Project
SAPE links work in projects, which are usually used to designate different sites. This means that most sites will have a distinct SAPE links project, although you might also use projects for individual page categories.
The Optimizer tab guides you through how to create the project, as well as the alternative settings that you are able to adjust depending on your situation. For example, you can have broken links automatically removed up to 30 days after detection.
Be sure to read through the settings properly because SAPE links are quite customizable but also fairly confusing for a first-time user. Beyond that, depending on which tools you are using to translate the site, you may also have to work around imperfect translations.
When all of your settings are saved, you will be taken to your links project page.
Setting up a SAPE Project
Once you are on the project page, you can make smaller tweaks. First, though, you would need to add in the URL, along with an example keyword (usually the keyword that you are targeting with that site).
Adding it will take you to a page where you can start listing off the keywords and anchor text that you want to appear on purchased links. Ideally, these should be keywords that you are targeting, but it is also a good idea to mix in some more generic keywords for link diversity.
These anchor texts should be less than 100 characters and relevant to your business. Make sure to also change the maximum number of options above – this prevents a keyword from being used repeatedly with no limit, which can be important for keeping anchor text diverse.
The more distinct keywords you have, the less important these extra options are, but it is worth learning them in case you want to adjust the way that your links are being purchased in the future.
When your account, new project, and associated websites are all set up, you can start looking for SAPE links. SAPE provides an easy way to filter the links within its search system, meaning that you can target the same users, topics, niches, or specific kinds of links that you need.
There are a lot of links to choose from and a lot of options to filter our SAPE links. Most will explain themselves, but be sure to play around with the filters in the course of finding potential link opportunities. Understanding how each filter changes which SAPE links the system will suggest can really help in the future.
Note that you can filter by both hard data as well as projected measurements, such as the expected amount of link juice or inbound links you will get. How you decide to filter your link results is entirely up to you.
After you have filtered your options, you will be given a range of domains that you can purchase a link from. These include URLs on the left and monthly fees on the right, making it easy to see what you would be paying for each link.
Clicking on one will bring up a page that shows whether or not it would be a main page or article link, as well as a set of other information that you might need to know. You can purchase links individually or in bulk, depending on how many you select at once.
After that, it is simply a matter of buying the links and waiting until they take impact, roughly an hour or two after purchase.
In theory, SAPE links are a very powerful way to get new links that search engines will respect. However, the SAPE networks are undeniably black hat, even when working with webmasters within the networks that are willing to place a paid link.
This is because a paid link, in general, is against most search engine guidelines, along with other services that circumvent the way that Google search rankings and traffic are meant to be gained.
While a SAPE link is effective as a link, you also run the risk of getting into trouble with at least one search engine. This can result in said search engine massively penalizing both your off-page and on-page SEO, at least until you remove the offending links and other methods that they consider black-hat.
There is no denying that SAPE is an incredibly powerful service for webmasters of any internet business, blog, or personal site. However, using black-hat methods to rank is inherently risky, so you need to think about how you want to rank and how to avoid SEO penalties if the worst happens.
The Pros of SAPE
The Network Provides Powerful Links
SAPE links come from mostly legitimate sites that are part of the network, making them far more powerful than buying links from Facebook groups or creating a new website specifically for backlink purposes.
While different domains will rank differently on Google, most of the websites within the network will be fairly high-quality, giving you a good range of websites to buy links from that Google will generally see positively.
The Network Gives You Plenty of Inner Page Links
Buying links allows you to tailor them to your needs. For example, if you want inner page links, you can arrange to get inner page links that will boost your website SEO without Google immediately flagging them as a problem.
Using a network like this gives you more freedom in how you link to your site. The entire point of the SAPE network service is to make linking much easier, so you can approach webmasters for links to your “money site” that lead directly to inner pages or other specific parts of the website.
The Network Offers an Automatic Mode
Automatic and Semi-Automatic Modes allow SAPE to take over the SEO link building. This lets the network work automatically with your website budget and SEO goals to provide an AI-based service.
This can be ideal for a business that does not have time to contact webmasters or search through the ranking information of each domain, letting you quickly gather up links from various website articles and home page areas to try and improve your Google search rank potential.
The Cons of SAPE
Search Engines Penalized Paid Links Years Ago
The network is a paid link service, and search platforms have been penalizing paid links for over 10 years. It only takes a few obviously-bought inner page links or backlinks to your home page to get you penalized by Google, which means that you virtually rank nowhere until the penalty is removed.
This can tank your search engine rankings if you are discovered. A service like the SAPE network can’t prevent Google from deciding that your blog is spam, so using SAPE can be risky if you suddenly shoot up in ranking potential or gain a huge range of links from different webmasters.
SAPE Only Covers Link SEO
Link networks like SAPE are not an all-purpose SEO tool. The service provides easy access to links from a range of sites and/or article results that can boost Google search rankings, but Google looks at more than just links.
While getting Google-optimized links from SAPE will boost page rank in the following 30 days, there is a lot more you could be doing during that 30 days period that doesn’t carry a risk of penalties. For example, optimizing your home page or creating a regular blog post structure.
SAPE Uses A Lot of Domains
Not all domain options within the network are worth using. While you do not have to contact them yourselves or even send a message, this also means that you might end up with a link from a post that is not nearly as good as you wanted.
This could also include links from forums, local business directories, or other sites that are not necessarily that useful for specific kinds of SEO. This all depends on how you want to boost your Google rankings.
If you have read through this entire article, then you have hopefully gotten the message of what the network is – powerful but risky. However, this message also misses out on the fact that tools like this can be effective if you are willing to take the risk and use black-hat techniques that you can’t back down from easily.
If you decide to use SAPE, Google will not like it. Like most black-hat Google ranking methods, the best way to increase Google ranks is to make sure that Google never notices, and this can be tricky when Google is literally the entire platform that you are using to promote your brand.
Deciding whether or not to use these Google-penalized black-hat techniques is up to you. Just remember that Google, along with most other search engines, will not be pleased if they find out.
Searcharoo is a Link Building & Content Marketing company run by SEO’s based in the UK.
Our goal from the start has been to provide premium links and content services, at fair and affordable prices.