How to Get High-Quality Backlinks

How to Get High-Quality Backlinks

Backlinks – links coming from other sites and web resources – are the backbone of any good search engine optimisation strategy.  Whether you are focusing on paid links with guest blogging or natural link building from the content you create being shared...
The Best Types of Links in SEO

The Best Types of Links in SEO

Links can be an effective tool for improving SEO because they can show search engines that your site is relevant within your industry and is recognised and trusted by other brands. The key to using links for SEO comes within the frequency, as too many low-quality...

Does Guest Posting Still Work?

Guest posting is an integral part of Search Engine Optimization (SEO), and it has been an effective tool for a long time. Guest posting is based on writing and publishing a blog post on someone else’s website regarding what you offer. It is essentially a way to...
The reason Link Relevancy is King

The reason Link Relevancy is King

What is Link Relevancy? In short, Link Relevancy is the value that states the usefulness and thematic similarity of a site when linking to yours. Google’s signal for individual links and your complete backlink profile to determine your site’s traffic relevancy.  This...
Why Low-Quality Links will tank your website

Why Low-Quality Links will tank your website

Yes, quality tops quantity, and not every link is a good link. But what makes a link an underperformer? Low-Quality Links come from low-quality websites, low-quality blogs, low-quality guest posts, or spam comments. They are the remnants of a bygone era in SEO...